DEBORAH ONA-ARA ARIYO

• Led cross-functional teams to develop product roadmaps aligning with organizational goals.
• Analyzed market trends to identify growth opportunities and inform strategic product decisions.
• Collaborated with the CTO to develop API documentation for external partners, enabling seamless integration of Cashwise’s financial services and supporting scalability.
• Developed product documentation to communicate upcoming features and products to internal teams.
• Implemented ClickUp to optimize team workflows, improving task delivery timelines by 10% while enhancing team productivity.
• Conducted user research with 50+ beta testers and stakeholders to identify product pain points, aligning solutions with financial inclusion goals and market needs.
• Analyzed metrics to measure product performance.
• Coordinated design meetings and decisions with internal departments and teams.
• Engaged strategic partnerships to explore collaborations and refine pricing strategies, resulting in a 5% increase in early market adoption.
• Collaborated with sales, marketing, and support teams to launch products on time and within budget.
• Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.

- Manage a portfolio of priority and enterprise merchants across Healthcare, Education, E-commerce, and Consumer Utility sectors supporting onboarding, adoption, and account growth.

- Provide tailored, proactive support to enterprise merchants, effectively resolving operational bottlenecks to ensure a seamless brand experience while maintaining approximately 95% customer satisfaction across 80+ daily interactions.
- Recover dormant and at-risk accounts through proactive engagement strategies, contributing to customer retention and revenue preservation.
- Identified opportunities for merchants to adopt additional products and services based on business needs, contributing to account growth and customer value realization.
- Identify merchant needs and collaborate with Product, Operations, Compliance, and Revenue teams to improve customer experience and platform adoption.
- Generate actionable customer insights and feature recommendations that support product improvements and business growth.
Achievement
Awarded Team Member of the Year for excellence in customer advocacy, growth, and continuous learning.

• I led the conceptualization and development of a key digital product
• My responsibilities included crafting detailed user stories and designing comprehensive roadmaps in close collaboration with our team of skilled designers
• This project was a crucial opportunity for me to apply my knowledge of product management, blending innovative ideas with practical design strategies to shape a product tailored to meet specific user needs and market trends and also position it for substantial growth and market penetration
• Worked with product designers to ensure user-centric design processes for wireframes and prototypes, improving product usability
• Facilitated daily stand-up meetings, ensuring timely progress and team alignment.

• Assisted in the supervision of five projects across different locations
• Formulated the standard of reporting for all supervisors to ensure effective data collation
• Developed sales and operations strategies that led to a 100% increase in sales and productivity
• Collated and analyzed weekly reports from all farms using an Excel spreadsheet
• Prepared monthly investor update