Debbie Larry-Izamoje
Communications Specialist
Summary
A results-oriented Chief Operating Officer at Brila Media Group, renowned for driving the transformation of Brila FM into Brila Media, expanding its digital presence, and effectively managing a team of over 100 professionals. A recognized leader in the Nigeria Women's Football League, with a strategic prowess that continues to play a pivotal role in the league's ongoing success. A COO with a track record of dynamic leadership and extensive expertise, currently recognized as an instrumental woman in the sports media industry by Guardian Woman, CSuite UK, Africa Policy etc. Passionate about driving organizational growth, fostering innovation, and achieving unparalleled success in sports and legacy businesses .
Overview
9
9
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
Chief Operating Officer
Brila Media Limited
10.2020 - Current
- Pushing the Frontiers of Sports Storytelling In Africa by building the Brila Media brand
- Enhancing Brila's reputation through key partnership discussion centered on African sports and business development
- Leading a team of vibrant sports media enthusiasts across 4 major cities in Nigeria
- Leveraging innovation, technology, and digitization to enhance media production and content delivery.
- Facilitating key campaigns with brands and the sports consumer market.
- Aligning Organizational objectives with stakeholder expectations to increase profitability and sustainability for the brand.
Director Of Strategic Communications
Image Boosters
04.2016 - 10.2022
- Identified business development challenges and customer concerns for proactive resolution.
- Created succession plans to provide continuity of operations during leadership transitions.
- Spearheaded key digital transformation processes for companies like Mecure, Ourbet, Foreo etc.
- Spearheaded marketing initiatives that effectively communicated brand value propositions, resulting in higher customer acquisition rates.
- Secured media coverage for clients, company, and specific campaigns.
- Represented organization at industry conferences and events.
Corporate Development Officer
Brila Media Limited
03.2016 - 10.2020
- Achieved company growth by implementing strategic marketing plans and business development initiatives.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Improved employee retention rates by fostering a positive work environment and offering professional development opportunities.
- Identified opportunities to expand or shift course to take advantage of changes in market.
- Fostered a culture of innovation that led to the development of several successful new product offerings i.e Brila.net and Brila Visual Radio.
- Oversaw divisional marketing, advertising and new product development.
- Secured partnerships with key industry players, expanding the company''s network and influence .e.g Lagos City Marathon, Wave ur Banner.
Communications Consultancy
africapractice
09.2015 - 11.2015
- Produced and distributed brochures, newsletters and press kits for key client initiatives
- Evaluated the performance of communication efforts using data-driven metrics, adjusting strategies as needed to optimize results.
- Enhanced media statements and presentations before sending to general public or media organizations on behalf of client
- Provided strategic counsel to clients on messaging development, ensuring consistency across all channels.
- Collaborated with cross-functional teams to develop integrated marketing communications campaigns that achieved client objectives.
Information Officer
Global Career Company
02.2015 - 05.2015
Education
Certificate - Sports Business Management
Lagos Business School
Lagos,Nigeria 04.2001 -
Certificate - Innovation And Strategy
Harvard University
04.2001 -
Certificate - User Innovation
Massachusetts Institute of Technology
04.2001 -
Master of Science - Management (Business Strategy And Information)
University College London (UCL)
04.2001 -
Diploma - Communications And Digital Media
Sports Business Institute of Barcelona
04.2001 -
B.SC. INFORMATION MANAGEMENT - Informatics
The University of Sheffield
01.2011 - 04.2014
Skills
Affiliations
Strategic member of 7 women-Led Force for NWFL
Accomplishments
- Nominee for Guardian Woman's 2024 Wonder Woman
- Recognized as a Ynaija Woman 2024: One of 30 Women Inspiring Inclusion
- Named as She Leads Africa's Top 50 Women Breaking Barriers in Africa, 2024
- Named one of the Top 50 Remarkable Women in Africa by Africa Policy, 2024
- Featured in the Top Career 100 Women in Africa by 9to5Chick, 2024
- Received the 2024 Professional Award from Business Executive
- Named C-Suite UK COO of the Year 2024
- Recognized as one of the 25 Most Influential Women in Sports Business 2023
- Nominated for Pulse 2023 Sports Influencer of the Year
- Named among the 100 Power Women in Nigeria 2023
- Chosen by the World Football Summit to attend it's inaugural women's leadership workshop in Sevilla 2023.
- Babcock University Contribution For Leadership And Nation Building
Timeline
Chief Operating Officer
Brila Media Limited
10.2020 - Current
Director Of Strategic Communications
Image Boosters
04.2016 - 10.2022
Corporate Development Officer
Brila Media Limited
03.2016 - 10.2020
Communications Consultancy
africapractice
09.2015 - 11.2015
Information Officer
Global Career Company
02.2015 - 05.2015
B.SC. INFORMATION MANAGEMENT - Informatics
The University of Sheffield
01.2011 - 04.2014
Certificate - Sports Business Management
Lagos Business School
04.2001 -
Certificate - Innovation And Strategy
Harvard University
04.2001 -
Certificate - User Innovation
Massachusetts Institute of Technology
04.2001 -
Master of Science - Management (Business Strategy And Information)
University College London (UCL)
04.2001 -
Diploma - Communications And Digital Media
Sports Business Institute of Barcelona
04.2001 -
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