DAVID C. TORREROS
Van Wert
Summary
Results-driven digital marketing strategist with over 12 years of experience designing and executing data-backed marketing campaigns that drive measurable growth, brand visibility, and revenue. Known for combining strategic thinking with hands-on execution across SEO, paid media, content marketing, funnel optimization, and analytics. Experienced in working with startups, agencies, and global clients across the U.S., with a strong track record of delivering high-impact projects aligned with RWS “Diamond Project” standards.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Senior Digital Marketing Consultant (Freelance)
California
01.2020 - Current
- Designed full-funnel marketing strategies for SaaS companies, eCommerce brands, and service-based businesses across the U.S. and Europe.
- Increased client lead generation by 40–120% through optimized paid campaigns, SEO improvements, and landing page redesigns.
- Built scalable marketing systems using automation tools, CRM integrations, and data dashboards.
- Led multi-channel campaigns with budgets exceeding $250,000 annually while maintaining strong ROI and cost efficiency.
- Collaborated with designers, developers, and copywriters to deliver high-performing digital assets.
Digital Marketing Manager
Pacific Coast Marketing Solutions
Los Angeles, CA
03.2016 - 12.2019
- Managed end-to-end digital marketing operations for mid-sized businesses across California.
- Developed SEO and paid media strategies that improved organic traffic by 70% and reduced cost per lead by 35%.
- Oversaw a team of junior marketers and external vendors to ensure consistent brand messaging and campaign execution.
- Implemented data-driven decision-making using analytics tools to optimize campaign performance.
Marketing Specialist
WestWave Media Group
Santa Monica, CA
07.2012 - 02.2016
- Executed digital campaigns across social media, search engines, and email platforms.
- Conducted market research and audience segmentation to improve targeting accuracy.
- Supported brand launches and digital rebranding projects for local and national clients.
- Contributed to campaign strategies that increased client online visibility and engagement metrics.
Junior Marketing Associate
Ventura Digital Agency
Ventura, CA
08.2009 - 06.2012
- Assisted in content creation, social media management, and campaign reporting.
- Supported SEO audits and website optimization projects.
- Helped manage client accounts and coordinate digital deliverables.
Education
Bachelor of Science (B.Sc.) - Marketing
California State University, Northridge
05.2007
Skills
- Performance Marketing (Google Ads, Meta Ads, LinkedIn Ads)
- SEO & Technical SEO
- Conversion Rate Optimization (CRO)
- Marketing Funnels & Customer Journeys
- Content Strategy & Brand Positioning
- Email Marketing & Automation
- Analytics, Tracking & Attribution (GA4, Tag Manager, Looker Studio)
- Growth Strategy & Market Expansion
- Client & Stakeholder Management
Accomplishments
- Delivered multiple high-value marketing projects with measurable ROI growth for U.S.-based and international clients.
- Built scalable digital frameworks adopted by agencies and enterprise clients.
- Recognized for combining creative strategy with analytical precision in campaign execution.
Certification
- Google Digital Marketing & E-commerce Certificate – Jun 2018
- HubSpot Inbound Marketing Certification – Sep 2019
- Meta Blueprint Digital Marketing Certification – Feb 2021
Timeline
Senior Digital Marketing Consultant (Freelance)
01.2020 - Current
Digital Marketing Manager
Pacific Coast Marketing Solutions
03.2016 - 12.2019
Marketing Specialist
WestWave Media Group
07.2012 - 02.2016
Junior Marketing Associate
Ventura Digital Agency
08.2009 - 06.2012
Bachelor of Science (B.Sc.) - Marketing
California State University, Northridge
TOOLS & TECHNOLOGIES
Google Ads, Meta Business Suite, LinkedIn Campaign Manager, GA4, Google Tag Manager, SEMrush, Ahrefs, HubSpot, Mailchimp, WordPress, Shopify, Webflow, Looker Studio, Zapier, CRM platforms
FREELANCE & PROJECT EXPERIENCE (SELECTED)
- Designed growth strategies for SaaS startups, increasing trial sign-ups by over 90%.
- Led SEO and content marketing campaigns for eCommerce brands, achieving consistent top-3 SERP rankings for competitive keywords.
- Developed conversion-focused landing pages that improved conversion rates by 25–60%.
PROFESSIONAL VALUE STATEMENT
I help brands and organizations transform digital channels into scalable revenue engines. My approach blends strategy, creativity, and analytics to deliver sustainable growth and premium-level results—qualities aligned with high-impact “Diamond” digital projects in RWS.