David Baba
FCT, ABUJA
Summary
Versatile Technical Sales & Management professional with over 8 years of experience in poultry and energy infrastructure. Proven track record of exceeding sales targets, leading cross-functional teams, and delivering customer-focused solutions. Adept at translating technical concepts for diverse audiences, driving stakeholder alignment, and leveraging data to inform strategy. Core strengths include: sales leadership, project management, process improvement, analytics, and cross-industry collaboration.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Northern Nigeria Sales Manager
Norgem Nigeria Limited
01.2017 - Current
- Built and executed go-to-market strategies to grow profitable relationships with poultry producers, processors, and integrators.
- Led and developed a high-performing sales team to consistently achieve and exceed revenue targets.
- Identified and translated customer needs into innovative solutions, improving client satisfaction and retention.
- Established and nurtured relationships with key industry players (e.g., Olam, Grand Cereals, Topfeed, Feedtech) to expand market share.
- Collaborated with marketing, operations, and product teams to tailor offerings and optimize pricing, promotions, and service delivery.
- Implemented CRM-driven analytics to track pipeline, forecast accurately, and optimize sales activities.
- Increased sales by 40% in Northern Nigeria in 2024, achieving over 400 million in sales.
Technical Supervisor / Linesman
Power Holding Company of Nigeria
01.2007 - 01.2014
- Planned and supervised technical infrastructure projects; evaluated data to inform service plans.
- Contributed to rural electrification initiatives; managed transformer and meter installation activities.
- Coordinated cross-functional teams to ensure safety, schedule adherence, and quality outcomes.
- Analyzed operational data to improve reliability and reduce downtime.
Education
MBA - Business Administration
Nexford University
Washington, DC10-2023
BSc - Chemistry
University of Agriculture Makurdi
12.2014
Certificate in Project Management -
Nigerian Institute of Management
12.2016
Diploma Certificate - Business Analysis
Nebiant Analytics
Lagos, Nigeria08-2025
Skills
- Sales Leadership
- Territory Management
- Project Management
- Business Analysis
- Requirements Elicitation
- Data Analytics
- Power BI
- SQL
- Excel
- Process Improvement
- Operational Excellence
- Stakeholder Management
- Communication
- CRM
- Sales Analytics
- Lead Tracking
- KPI Dashboards
- Cross-Functional Team Leadership
- Training
- Mentoring
Languages
English
Hausa
Igbo
Yoruba
Idoma
Projects Achievements
- Led cross-functional implementation of a sales analytics framework, delivering KPI dashboards (sales growth, win rate, cycle time) that informed quarterly strategy and improved close rates.
- Spearheaded a multi-department initiative to optimize field operations, reducing field response time by a measurable margin and improving customer satisfaction scores.
- Executed a data-driven territory expansion plan leveraging Power BI and SQL analytics to identify high-potential accounts, contributing to revenue growth across multiple poultry accounts.
- Implemented a structured stakeholder engagement model, resulting in stronger collaboration with suppliers and customers and more predictable project outcomes.
Industries Experience
- Poultry & Animal Agriculture
- Energy/Power Infrastructure
- Marketing & Sales Operations
Key Cross Industry Capabilities
- Cross-functional leadership
- Client relationship management
- Data-driven decision making
- Scalable process improvements
Technical Tools Methods
- Analytics: Power BI, SQL, Excel
- CRM/ERP: CRM systems experience (Salesforce-like familiarity)
- Project/Workflow: Jira, MS Project, Asana
- Methodologies: Agile mindset, Process improvement
Education Certifications
- MBA, Business Administration, Nexford University, Washington, DC, 10/23
- BSc, Chemistry, University of Agriculture Makurdi, Makurdi, 05/14
- Certificate in Project Management, Nigerian Institute of Management, 09/16
- Diploma Certificate in Business Analysis, Nebiant Analytics, Power BI, SQL, Jira, and BA tools
Hobbies and Interests
Reading, Swimming, Travelling & Listening to music
Certification
Certificate in Project Mnagement from the Institute of Management
Swimming, Reading, Traveling & Listening to music
Traveling is one of my favourite hobbies as it affords me the opportunity to learn about the culture and languages spoken by other people
Timeline
Northern Nigeria Sales Manager
Norgem Nigeria Limited
01.2017 - Current
Technical Supervisor / Linesman
Power Holding Company of Nigeria
01.2007 - 01.2014
BSc - Chemistry
University of Agriculture Makurdi
Certificate in Project Management -
Nigerian Institute of Management
MBA - Business Administration
Nexford University
Diploma Certificate - Business Analysis
Nebiant Analytics