Organizational Skills
Daniel Odunlami
B2B & B2C Marketing Expert
Lagos,LA
Summary
Dynamic B2B & B2C Marketing Expert with a stellar track record crafting disruptive strategies for industry titans like Unilever, Diageo, and GSK. Proficient in leveraging innovative tactics and cutting-edge technology to fuel brand growth across diverse channels. Excel in transforming concepts into high-impact campaigns, driving substantial increases in brand equity and measurable success. Adept at leading teams and collaborating cross-functionally to achieve business objectives. Industry expertise spans FMCG, Healthcare, Finance, Tech, Food & Beverage and .
Overview
6
6
years of professional experience
3
3
Certificates
Work History
Head, Marketing and Communications
Hazon Technologies
Lagos, LA
10.2023 - Current
- Lead high-performing marketing team, providing marketing oversight for 4 innovative tech startups: Flex Deals, Flex Monie, Tingtel, and Flexmobile
- Spearhead targeted marketing campaigns for each subsidiary, optimizing strategies to grow brands, onboarding 300 merchants on flex deals, over 2000 agents on Flexmonie and average of 2000 signups on Tingtel in first month of launch.
- Elevate brand positioning and visibility across various sectors, ensuring cohesive and impactful brand image across diverse portfolio
- Effectively collaborate with diverse teams (product, development, sales, operations, design) to ensure marketing efforts fully support product development, sales, and corporate strategy
- Cultivate strategic partnerships and collaborations to amplify brand presence and reach, expanding market footprint.
- Utilize data analytics to assess performance, identify areas for improvement, and make data-driven decisions to maximize marketing ROI
HEAD, Growth, Marketing Innovation & Strategy
GDM Group
Lagos, LA
01.2022 - 09.2023
- Executive Leadership: Led a team of 4 Marketing sub-functions (Growth, Strategy, Design, & Digital) to drive holistic business growth for the Group
- Strategic Visionary: Spearheaded development of disruptive marketing strategies and proposals for clients, sending out average of 350 proposals and pitches annually with 70% win rate
- Innovation Catalyst: Conceptualized and curated Nigeria's first Media & Marketing Hackathon, fostering a culture of creativity and pushing the boundaries of the industry
- Martech Expertise: Developed and implemented cutting-edge MarTech solutions for diverse range of clients, including global and local brands as well as government bodies, demonstrating deep understanding of evolving marketing landscape.
Manager, Brand Creative & Strategy
GDM Group
Lagos, LA
10.2020 - 12.2021
- Led high-performing team in developing comprehensive marketing solutions for multinational clients across various sectors, including FMCG, Healthcare, Finance, and Beverages
- Crafted over 300 impactful brand & marketing strategies for renowned brands like Johnnie Walker, Panadol, Knorr, Guinness etc, ensuring alignment with client objectives and market trends
- Effectively coordinated diverse teams comprising creative, strategy, digital, and production to execute successful marketing campaigns across all channels (digital, retail, experiential)
Brand Manager
Cookie Skin Cosmetics
Lagos, LA
01.2020 - 12.2021
- Led development and execution of multi-channel marketing campaigns for CookieSkin Cosmetics, leading beauty brand, achieving significant growth in brand awareness, lead generation, and sales
- Developed data-driven marketing plans that focused on both digital and retail channels, reaching target audiences and amplifying brand messaging
- Spearheaded digital marketing initiatives including social media campaigns, influencer engagements, and email marketing, to driving customer engagement and website traffic, growing consumer base by 60%.
- Secured strategic partnerships with 100 key retail outlets to optimize product placement and visibility, ensuring cohesive brand experience across all touchpoints
- Monitored campaign performance through key metrics (website traffic, lead generation, conversion rates) and made data-driven adjustments to maximize return on investment (ROI).
Education
Master's Degree - MINI MBA -
Tekedia Institute
Lagos, LA 01.2023 - 05.2023
Bachelors of Science -
Federal University of Agriculture, Abeokuta
Abeokuta, OG 09.2011 - 2016.05
Skills
Client Relationship Management
Corporate Communication
Strategy Development
Strategic Marketing
Attention to Detail
Active Listening
Analytical and Critical Thinking
Supervision and leadership
Office Software Proficiency
Excellent Communication
Office Software Proficiency
Accomplishments
- Curated Nigeria's first ever Marketing and Media Hackathon Markhack 1.0
- Collaborated with team of 5 in the development of Scan X ( a Consumer engagement platform for simplifying sampling)
Software
Microsoft Office
Coreldraw
Photoshop
ChatGPT
Certification
Digital Ad Certificate
04-2023
Project Management Professional
08-2015
Timeline
Head, Marketing and Communications
Hazon Technologies
10.2023 - Current
Digital Ad Certificate
04-2023
Master's Degree - MINI MBA -
Tekedia Institute
01.2023 - 05.2023
HEAD, Growth, Marketing Innovation & Strategy
GDM Group
01.2022 - 09.2023
Manager, Brand Creative & Strategy
GDM Group
10.2020 - 12.2021
Brand Manager
Cookie Skin Cosmetics
01.2020 - 12.2021
Project Management Professional
08-2015
Bachelors of Science -
Federal University of Agriculture, Abeokuta
09.2011 - 2016.05
Awards
- TOP 35 UNDER 35 MARKETING PROFESSIONALS, 2022, BRAND COMMUNICATOR
- CREATIVE MIND OF THE YEAR, 2020, GDM GROUP
Volunteer Experience
MENTOR, 01/01/20, Present, Headstone Young People's Platform
Awards
- TOP 35 UNDER 35 MARKETING PROFESSIONALS, 2022, BRAND COMMUNICATOR
- CREATIVE MIND OF THE YEAR, 2020, GDM GROUP
Volunteer Experience
MENTOR, 01/01/20, Present, Headstone Young People's Platform
Similar Profiles
Olanrewaju OMIMAKINDEOlanrewaju OMIMAKINDE
Chief Financial Officer (CFO) at Hazon Holdings Nigeria LimitedChief Financial Officer (CFO) at Hazon Holdings Nigeria Limited
Jamese WileyJamese Wiley
Executive Creative Director at Hazon Haus StudioExecutive Creative Director at Hazon Haus Studio
Venkata Nagaraju InakolluVenkata Nagaraju Inakollu
Technical Lead(System Design) at Relysys Technologies Pvt Ltd (now Invendis Technologies pvt ltd)Technical Lead(System Design) at Relysys Technologies Pvt Ltd (now Invendis Technologies pvt ltd)