Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Software
Certification
Timeline
Awards
Volunteer Experience
Awards
Volunteer Experience
Generic
Daniel Odunlami

Daniel Odunlami

B2B & B2C Marketing Expert
Lagos,LA

Summary

Dynamic B2B & B2C Marketing Expert with a stellar track record crafting disruptive strategies for industry titans like Unilever, Diageo, and GSK. Proficient in leveraging innovative tactics and cutting-edge technology to fuel brand growth across diverse channels. Excel in transforming concepts into high-impact campaigns, driving substantial increases in brand equity and measurable success. Adept at leading teams and collaborating cross-functionally to achieve business objectives. Industry expertise spans FMCG, Healthcare, Finance, Tech, Food & Beverage and .

Overview

6
6
years of professional experience
3
3
Certificates

Work History

Head, Marketing and Communications

Hazon Technologies
Lagos, LA
10.2023 - Current
  • Lead high-performing marketing team, providing marketing oversight for 4 innovative tech startups: Flex Deals, Flex Monie, Tingtel, and Flexmobile
  • Spearhead targeted marketing campaigns for each subsidiary, optimizing strategies to grow brands, onboarding 300 merchants on flex deals, over 2000 agents on Flexmonie and average of 2000 signups on Tingtel in first month of launch.
  • Elevate brand positioning and visibility across various sectors, ensuring cohesive and impactful brand image across diverse portfolio
  • Effectively collaborate with diverse teams (product, development, sales, operations, design) to ensure marketing efforts fully support product development, sales, and corporate strategy
  • Cultivate strategic partnerships and collaborations to amplify brand presence and reach, expanding market footprint.
  • Utilize data analytics to assess performance, identify areas for improvement, and make data-driven decisions to maximize marketing ROI

HEAD, Growth, Marketing Innovation & Strategy

GDM Group
Lagos, LA
01.2022 - 09.2023
  • Executive Leadership: Led a team of 4 Marketing sub-functions (Growth, Strategy, Design, & Digital) to drive holistic business growth for the Group
  • Strategic Visionary: Spearheaded development of disruptive marketing strategies and proposals for clients, sending out average of 350 proposals and pitches annually with 70% win rate
  • Innovation Catalyst: Conceptualized and curated Nigeria's first Media & Marketing Hackathon, fostering a culture of creativity and pushing the boundaries of the industry
  • Martech Expertise: Developed and implemented cutting-edge MarTech solutions for diverse range of clients, including global and local brands as well as government bodies, demonstrating deep understanding of evolving marketing landscape.

Manager, Brand Creative & Strategy

GDM Group
Lagos, LA
10.2020 - 12.2021
  • Led high-performing team in developing comprehensive marketing solutions for multinational clients across various sectors, including FMCG, Healthcare, Finance, and Beverages
  • Crafted over 300 impactful brand & marketing strategies for renowned brands like Johnnie Walker, Panadol, Knorr, Guinness etc, ensuring alignment with client objectives and market trends
  • Effectively coordinated diverse teams comprising creative, strategy, digital, and production to execute successful marketing campaigns across all channels (digital, retail, experiential)

Brand Manager

Cookie Skin Cosmetics
Lagos, LA
01.2020 - 12.2021
  • Led development and execution of multi-channel marketing campaigns for CookieSkin Cosmetics, leading beauty brand, achieving significant growth in brand awareness, lead generation, and sales
  • Developed data-driven marketing plans that focused on both digital and retail channels, reaching target audiences and amplifying brand messaging
  • Spearheaded digital marketing initiatives including social media campaigns, influencer engagements, and email marketing, to driving customer engagement and website traffic, growing consumer base by 60%.
  • Secured strategic partnerships with 100 key retail outlets to optimize product placement and visibility, ensuring cohesive brand experience across all touchpoints
  • Monitored campaign performance through key metrics (website traffic, lead generation, conversion rates) and made data-driven adjustments to maximize return on investment (ROI).

Education

Master's Degree - MINI MBA -

Tekedia Institute
Lagos, LA
01.2023 - 05.2023

Bachelors of Science -

Federal University of Agriculture, Abeokuta
Abeokuta, OG
09.2011 - 2016.05

Skills

Organizational Skills

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Accomplishments

  • Curated Nigeria's first ever Marketing and Media Hackathon Markhack 1.0
  • Collaborated with team of 5 in the development of Scan X ( a Consumer engagement platform for simplifying sampling)

Software

Microsoft Office

Coreldraw

Photoshop

ChatGPT

Certification

Digital Ad Certificate

Timeline

Head, Marketing and Communications

Hazon Technologies
10.2023 - Current

Digital Ad Certificate

04-2023

Master's Degree - MINI MBA -

Tekedia Institute
01.2023 - 05.2023

HEAD, Growth, Marketing Innovation & Strategy

GDM Group
01.2022 - 09.2023

Manager, Brand Creative & Strategy

GDM Group
10.2020 - 12.2021

Brand Manager

Cookie Skin Cosmetics
01.2020 - 12.2021

Project Management Professional

08-2015

Bachelors of Science -

Federal University of Agriculture, Abeokuta
09.2011 - 2016.05

Awards

  • TOP 35 UNDER 35 MARKETING PROFESSIONALS, 2022, BRAND COMMUNICATOR
  • CREATIVE MIND OF THE YEAR, 2020, GDM GROUP

Volunteer Experience

MENTOR, 01/01/20, Present, Headstone Young People's Platform

Awards

  • TOP 35 UNDER 35 MARKETING PROFESSIONALS, 2022, BRAND COMMUNICATOR
  • CREATIVE MIND OF THE YEAR, 2020, GDM GROUP

Volunteer Experience

MENTOR, 01/01/20, Present, Headstone Young People's Platform

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Daniel OdunlamiB2B & B2C Marketing Expert