Daniel Oluwatobi Afolayan
Toronto
Summary
Senior Digital Marketing Strategist & Product Marketing Specialist with 7+ years of experience driving revenue growth and brand visibility. Proven expertise in strategic planning, campaign management, SEO, and product launches. Strong analytical skills and a track record of optimizing online presence. Google Ads and Analytics certified. Meta Certified Media Planning Professional
Overview
7
7
year of professional experience
Work History
Digital Marketing Training Mentor and Consultant
Upskill Digital
London
05.2022 - Current
- Mentoring and coaching business owners on the Google Hustle Academy Bootcamp program
- Help >50 SMBs owners in south africa, Kenya and Nigeria leverage the use of digital marketing channels including social media, paid ads, content marketing, SEO/SEM e.t.c to boost their business sales by 70%
- Assisted SMB owners to Implement A/B testing for ad copy and landing pages, improving click-through rates by 30%.
- Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media
Senior Digital Marketing Strategist
SympliFi
London
01.2023 - 07.2023
- SympliFi is transforming the way credit works in emerging markets to fuel economic growth by enabling money to move autonomously and globally to deliver credit on demand for productive uses, at fraction of cost
- Led cross-functional teams as consultant to create and execute successful digital marketing campaigns for diverse clients
- Developed data-driven strategies resulting in 25% increase in website traffic across UK/EU Zones and 15% rise in App download rates
- Managed $50,000 annual digital advertising budget, optimizing campaigns for maximum ROI
- Conducted in-depth keyword research and implemented SEO tactics, improving organic search rankings.
Product Marketing Specialist, Co-Founder and CTO
Whyfinite MarTech. Agency
Lagos
07.2022 - 07.2023
- WhyFinite is a marketing technology agency that can help businesses stay ahead of the curve
- They provide digital rocket fuel for high-growth organizations using data-led strategies
- Conducted market research to identify trends and competitive landscape, informing product strategy development for clients
- Strategically drove product sales increase to 40% (Kolobox), 50% (BurgerKing), 65% (Scanfrost)
- Developed online marketing campaigns, effectively increasing followers of clients by 300% in first month of campaign and driving brand awareness - Effectively introduced special tech-led web-pages during product launches that increase product awareness, search engine visibility and brand engagement.
Education
Google Ads Certification - Google Analytics Certification - Meta Certified Media Planning -
Google Skill Shop
Copy And Content Certification -
Orange Academy
Email Marketing Certification -
Hubspot Academy
Bachelor of Science - Biochemistry
University of Ado
Skills
- Digital Marketing Strategy
- Social Media Management
- Email Marketing
- Product Launches
- Market Research
- Data Analytics
- Team Leadership
- Project Management
- Search Engine Optimization Expertise
- Campaign Optimization
- Digital Communications
- Critical Thinking
- Lead Generation Campaigns
- Strategic Planning
- Consumer Behavior
- Press Releases
- Web analytics
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Every problem is a gift—without problems we would not grow.
Tony Robbins
Timeline
Senior Digital Marketing Strategist
SympliFi
01.2023 - 07.2023
Product Marketing Specialist, Co-Founder and CTO
Whyfinite MarTech. Agency
07.2022 - 07.2023
Digital Marketing Training Mentor and Consultant
Upskill Digital
05.2022 - Current
Google Ads Certification - Google Analytics Certification - Meta Certified Media Planning -
Google Skill Shop
Copy And Content Certification -
Orange Academy
Email Marketing Certification -
Hubspot Academy
Bachelor of Science - Biochemistry
University of Ado
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