Summary
Overview
Work History
Education
Skills
Research Experience
Conference Presentations
Conference Attendance
Professional Affiliations and Memberships
Certifications and Licenses
Profession Relevant Skills
Hobbies and Interests
Timeline
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Dancharles Okoto

Plot 7 Anglican Estate, Alagbaka

Summary

Highly driven serial entrepreneur and executive, with over ten years of experience, provides a dynamic approach to the development and management of strategic plans and new media knowledge to a developing company. I have experience creating effective teams of motivated workers, launching digital products, and collaborating with specialists in a variety of sectors to find solutions to the problems that face any business in the contemporary market. I'm prepared to boost a struggling marketing division or assist other directors and executives in their task.

Overview

13
13
years of professional experience

Work History

Pan African Lead

OFFCHAIN.SOCIAL
09.2022 - Current
  • Identified crucial market changes and provided leadership in adapting to changing economic concerns.
  • Supported other senior decision makers in steering the company through the board of directors transition.
  • Augmented and approved successful marketing campaign proposals that drove sales and market growth for clients who host events with us.
  • Implemented training in new media use in marketing and advertising for employees.
  • Developed data-driven solutions to lead the department and company to identify growth goals.
  • Increased customer engagement through social media from 1% to 3.5%.

Co-Founder

Arata LTD
06.2020 - 12.2022
  • Lead a Global team of 10 and oversee departmental operations of an up-and-coming app development.
  • Present several campaigns, grew the Arata Global community from less than 200 to over 5000 potential investors, and raised over 360 thousand Dollars in less than 30 seconds with crowd funding.
  • Spearhead the launch of "Arata Games and Video Streaming," a blockchain game and Shared Revenue blockchain Video Streaming app for multiple platforms.
  • Steer quarterly growth through assessment of past performance and data-driven marketing predictions.
  • Maintained a database of Key Opinion Leaders and Influencers to drive growth and token market price occasionally.
  • Secure financial resources for specific marketing projects and general departmental operations.
  • Mentor junior team members in leadership, decision making, budget development and proposal creation.



Digital Marketer

S&P Global
06.2010 - 08.2013
  • Supported senior team members with research skills, market analytics and statistics used in quarterly reporting for leaders and stakeholders.
  • Led five new team members in identifying innovative approaches to messaging deployment on new media.
  • Developed effective multi-platform marketing messages that boosted 35% of sales for company clients.
  • Tracked traffic flow and click-through data to determine the most efficient messaging strategies for innovative products and services.
  • Participated in a team-focused department driven by a commitment to client satisfaction and accelerated performance.

Education

Master of Technology - Computer Science

Federal University of Technology, Akure
Akure, Ondo State
12.2022

Bachelor of Science - Computer Science

University of Benin, Benin City
Benin, Edo State
09.2015

Skills

  • Strategic planning
  • Search Engine Optimization practices
  • Competitor review
  • Analytics and metrics
  • Presentation techniques
  • Business management software
  • Time management
  • Problem-solving

Research Experience

  • Validated incoming data to check information accuracy and integrity while independently locating and correcting concerns as research lead in “Digital Marketing; a World of Options: Opportunities and Challenges” (2019), at the University of Colorado, Denver
  • Worked and participated in thesis assessment as a research assistant in "The Impact of Marketing in Contemporary Culture" (2017), at the University of Colorado, Denver
  • Collected and analyzed data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand as a marketing researcher in “Marketing: The Challenges We Face” (2016), at the University of Colorado, Denver

Conference Presentations

  • SEO: Optimizing Content to Rank Higher - (2023)
  • Marketing Strategies for the Emerging Markets - (2022)
  • TOPO Summit (2019): "The New Consumer, the New Media, the New Marketing" - (2019)

Conference Attendance

  • DigiMarCon Rocky Mountains 2023, Digital Marketing Conference & Exhibition, Denver, CO - (2023)
  • Digital Marketing, Media and Advertising Conference & Exhibition, Phoenix, AZ - (2023)
  • International Conference of Entrepreneurial, Marketing and Sales, NY - (2022)
  • Experiential Marketing Summit - (2019)

Professional Affiliations and Memberships

  • American Marketing Association New York - (2021)
  • International Association of Digital Marketing (IADMP) - (2019)

Certifications and Licenses

  • OMCP Digital Marketing Certification - (2021)
  • Hootsuite Social Media Marketing Certification - (2019)
  • Analytics and Data Specialist - (2018)

Profession Relevant Skills

  • Strategy development integrating innovative digital resources.
  • Leveraging human capital to achieve target growth indicators.
  • Steering department with informed and decisive leadership.
  • Communicating with clients to resolve concerns and address questions.
  • Delivering results identified by leadership and stakeholders.
  • Exhibiting expertise in social media, email marketing and content marketing strategies.

Hobbies and Interests

I am an enthusiastic technology early adopter and like discovering new and exciting gadgets. My family and I visit special museum exhibits and participate in volunteer work with local animal shelters.

Timeline

Pan African Lead

OFFCHAIN.SOCIAL
09.2022 - Current

Co-Founder

Arata LTD
06.2020 - 12.2022

Digital Marketer

S&P Global
06.2010 - 08.2013

Master of Technology - Computer Science

Federal University of Technology, Akure

Bachelor of Science - Computer Science

University of Benin, Benin City
Dancharles Okoto