Summary
Overview
Work history
Education
Skills
Languages
Affiliations
References
Quote
Timeline
Generic
Cynthia Onyi Efanga

Cynthia Onyi Efanga

Asaba,Delta State

Summary

I'm a result oriented Business owner and Sales Manager, passionate about producing improved results.

I have over 15 years quality work experience across Corporate business development, Market penetration, Territory management, Sales, Staff training, Team leadership, Target actualization, Service administration, Key account development, Customer relationship management, Brand loyalty retention, Market research, Intelligence gathering, process improvement and Reaching Revenue Goals. I am very much skilled to handle work descriptions outside the scope of my experience.

Overview

24
24
years of professional experience
11
11
years of post-secondary education

Work history

Business owner & Sales Manager

Beautemma Affordable Solar Solutions
Asaba, Delta State
08.2022 - Current
  • Applied digital marketing tactics to drive business growth and awareness.
  • Established and successfully managed profitable solar sales business, demonstrating exceptional entrepreneurial skills and business acumen.
  • Tracked industry and consumer trends to identify opportunities to boost sales.
  • Established business goals and objectives to provide organizational direction toward growth and prosperity.
  • Planned expansions to service and product offering based on client feedback.
  • Identified and resolved operational issues impacting productivity, performance or profitability.
  • Created and led successful business culture focused on performance.
  • Enhanced new product awareness by posting engaging images to company websites and social media accounts.
  • Forecasted sales figures and aligned inventory with expected demand.
  • Developed winning sales strategies to drive revenue.
  • Recruited and managed staff with focus on delivering clear results.
  • Facilitated team-building and morale-boosting activities to support employee satisfaction.

State Sales Manager

Beebeejump Solar International
Akwa Ibom and Cross River
06.2019 - 08.2022
  • Recruit and train new employees
  • Perform regular employee evaluations to determine areas of improvement
  • Assess and identify new opportunities for growth in current and prospective markets
  • Establish the company's goals and objectives
  • Design business strategies and plans to meet the company goals
  • Make sure that the company has sufficient resources such as personnel, material, and equipment
  • Develop a comprehensive company budget and perform periodic budget analyses
  • Ensure all company activities adhere to legal guidelines and policies
  • Assess overall company performance
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue
  • Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries
  • Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base
  • Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.

Area Sales Manager

STARCOMMS PLC
Calabar and Uyo
06.2013 - 10.2019
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies
  • Organized promotional events and interacted with community to increase sales volume
  • Reduced expenses by effectively negotiating contractor prices, terms and service agreements
  • Accomplished sales goals and boosted revenue through product knowledge and customer relationship management
  • Developed and implemented comprehensive salesperson training program
  • Held weekly meetings with Sales Team to identify techniques to overcome sales obstacles
  • Identified opportunities for growth within Akwa Ibom and Cross River also collaborated with sales teams to reach sales goal
  • Exceeded monthly sales target for Akwa Ibom and Cross River
  • Initiated new sales and marketing plans for product roll-outs, including developing sales, distribution and media strategy
  • Recruited and developed strategic relationships with Dealers and Direct Agents to foster profitable business initiatives.

Sales Manager

STARCOMMS PLC
Port Harcourt, Rivers State
01.2005 - 01.2013
  • Ensure product merchandising and branding in dealers and sub dealers outlets
  • Manage team & develop strategic activities to promote sales in Rivers State
  • Monitor stock level, records, track and minimize competition in assigned territory
  • Source new dealers, sub dealers & resellers, supervise acquisition and update lists
  • Manage complaints, provide advisory services to company's dealers and customers
  • Evaluate customer needs and enquires towards the provision of improved services
  • Create corporate accounts, maintain relations between company and the customers
  • Appoint & manage dealers in assigned territory & road show promotional activities
  • Train dealers, dealers' staff, utilize site and achieve set organizational goals/targets.

Business Development Executive

NIGERIA BOTTLING COMPANY PLC – Coca Cola
01.2003 - 01.2005
  • Create new outlets; ensure growth on old accounts & product competition in outlets
  • Ensure product availability, market viability, asset records & territory management
  • Manage sales strategy development, territory coordination and advisory services
  • Create sales opportunity for dealers and achieve set organizational goals/targets
  • Prepare daily, weekly and monthly activity reports on sales performance/analysis.

Marketing Executive

AFRICAN DEVELOPMENT INSURANCE CO. LTD – ADIC
01.2002 - 01.2003
  • Initiating new deals, establish new and maintain existing relationships with clients
  • Close new businesses, drive market share acquisition and conduct service reviews
  • Advise clients on various company product/policies & manage complaint resolution.

Volunteer Marketing Executive

African Development insurance Co. Ltd. (ADIC)
Lagos
01.2001 - 01.2002

Education

Bachelor of Arts - Communication Arts

University Of Uyo
Uyo, Akwa Ibom State
01.1997 - 01.2001

Certificate of Higher Education -

National Institute Of Public Relations
Nigeria
01.1999 - 01.2001

SSCE – Senior School Certificate -

Mercy Girls' Secondary School
Aba, Abia State
01.1990 - 01.1995

Skills

  • Branding
  • Entrepreneurial skills
  • Management skills
  • Merchandising
  • Sales
  • Strategy development
  • Strategy planning
  • Territory management
  • New Business Development
  • Empowers high-performing sales teams
  • Verbal and written communication
  • Time management
  • Sales Reporting
  • Relationship building
  • Sales operation
  • Market activations

Languages

English
Proficient (C2)
Igbo
Proficient (C2)

Affiliations

  • Reading Motivational Books
  • Swimming
  • Giving back to my community

References

References available upon request.

Quote

The way to get started is to quit talking and begin doing.
Walt Disney

Timeline

Business owner & Sales Manager

Beautemma Affordable Solar Solutions
08.2022 - Current

State Sales Manager

Beebeejump Solar International
06.2019 - 08.2022

Area Sales Manager

STARCOMMS PLC
06.2013 - 10.2019

Sales Manager

STARCOMMS PLC
01.2005 - 01.2013

Business Development Executive

NIGERIA BOTTLING COMPANY PLC – Coca Cola
01.2003 - 01.2005

Marketing Executive

AFRICAN DEVELOPMENT INSURANCE CO. LTD – ADIC
01.2002 - 01.2003

Volunteer Marketing Executive

African Development insurance Co. Ltd. (ADIC)
01.2001 - 01.2002

Certificate of Higher Education -

National Institute Of Public Relations
01.1999 - 01.2001

Bachelor of Arts - Communication Arts

University Of Uyo
01.1997 - 01.2001

SSCE – Senior School Certificate -

Mercy Girls' Secondary School
01.1990 - 01.1995

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Cynthia Onyi Efanga