Content Writer/ Copywriter/ SEO specialist
Open To Work
Cobham Peter Eyo
Finsoul Network
Abuja,Federal Capital Territory
Overview
SEO Executive specializing in technical SEO, keyword clustering, and Google
Analytics to improve organic visibility and conversion performance. Drove
organic traffic conversion lifts per quarter and increased impressions and CTR by
450%+ in 6 months through competitor analysis, content repurposing, and fixes
with web developers. Builds SEO plans that connect content, site architecture,
and reporting to measurable growth.
05+
Years of experience
Work Preference
Work History
10.2025 - 04.20266 Months
SEO Specialist (Contract)
Astrava Innovation | Remote
- Optimized on-page content using keyword research, metadata, internal linking, and content hierarchy
- Conducted technical SEO audits to improve crawlability, indexation, site architecture, and page speed
- Monitored organic performance in Google Analytics and Google Search Console to guide strategy adjustments
- Collaborated with content teams to align briefs, optimize copy, and strengthen search visibility
- Drove organic traffic conversions of over 15% in 3 months and over 45%
in 6 months.
• Improved impressions and CTR over 250% in 3 months and over 700% in
6 months from less than 10%.
• Designed landing pages optimized for conversion, enhancing the
effectiveness of online advertising campaigns.
• Developed and implemented search engine optimization (SEO) strategies
to improve website visibility.
• Designed SEO experiments and tested new strategies to capitalize on
growth opportunities.
12.2024 - 02.20261 Year 2 Months
SEO Specialist
Digital House Of Content (DHOC) | Remote
- Conducted comprehensive keyword research to enhance organic search visibility.
- Optimized on-page content and metadata to improve search engine rankings.
- Analyzed website performance using Google Analytics, identifying trends and opportunities for improvement.
- Implemented technical SEO strategies, including site audits and mobile optimization initiatives.
- Collaborated with content teams to align SEO strategies with overall marketing goals.
- Monitored competitor SEO activities, providing insights for strategic adjustments.
- Developed link-building campaigns to increase domain authority and referral traffic.
- Created detailed reports on SEO performance metrics, guiding future optimization efforts.
- Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
- Collaborated with web developers to ensure SEO best practices were consistently applied across all site elements.
- Educated internal stakeholders on the importance of SEO best practices, fostering a collaborative environment conducive to long-term digital marketing success.
- Developed transparent SEO performance reports to demonstrate progress toward client objectives over time.
- Boosted brand visibility by developing engaging content optimized for search engines and users alike.
- Increased conversions through strategic landing page optimizations, focusing on user intent and relevance.
- Improved organic search traffic with high-quality backlink acquisition and link-building techniques.
- Optimized local SEO efforts, claiming business listings across relevant platforms and incorporating geo-targeted keywords within content to drive foot traffic at brick-and-mortar locations.
- Contributed to the growth of the company''s online presence by leading a cross-functional team of designers, writers, and developers focused on delivering exceptional digital experiences.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
08.2023 - 01.20262 Years 5 Months
Content Writer/Marketer
Crypto University | Dubai, UAE
- Curate SEO engaging contents that align with the brand voice.
- Stay up to date with crypto trends.
- Thumbnail Artist for brand visibility.
- Social Media Management (Twitter).
- Content Marketing.
- Developed blockchain and cryptocurrency articles aligned with SEO best practices and audience search intent.
- Researched emerging Web3 topics to produce accurate educational content for diverse learner levels.
- Optimized blog drafts for clarity, readability, and keyword performance across content channels.
- Edited complex technical concepts into accessible language for beginner and advanced crypto audiences.
- Refined tone, structure, and internal linking to improve user engagement and content cohesion.
- Crafted SEO-focused crypto articles, whitepapers, and guides aligned with audience search intent.
- Researched blockchain trends, tokenomics, and market developments to ensure accurate, timely content.
- Optimized headlines, metadata, and internal linking to improve organic discoverability.
- Maintained consistent voice across newsletters, landing pages, and educational resources.
04.2025 - 10.20256 Months
Content blog writer
Sanmi Studios | Remote, Canada
- Create content blog posts for brand visibility and awareness.
- Create content topics based on industrial trends.
- Keyword research/seo
- Optimized blog posts for SEO, improving organic search rankings and traffic flow.
- Optimized older blog posts with updated information, improved formatting, and fresh visuals to maintain relevancy over time.
- Cultivated relationships with industry influencers through networking events and social media outreach for potential guest blogging opportunities or partnerships.
- Developed a style guide for guest contributors to ensure consistent formatting, tone, and overall quality of submitted content.
- Analyzed website analytics to identify popular topics and areas for improvement in future content creation efforts.
- Generated leads though engaging blog content that successfully captured reader interest and encouraged further exploration of products or services offered.
- Refined tone of voice guidelines for consistent messaging across all written materials, from blog posts to social media updates.
- Collaborated with marketing team to develop content strategies that aligned with company goals and objectives.
03.2024 - 07.20244 Months
Graphic Designer
Creator Mail | Remote
- Create and design campaign graphics
- Create and design Web3 logos/fliers
- Create and design social media graphics for content
- Designed email templates and marketing creatives aligned with brand guidelines and campaign goals.
- Led visual direction for newsletters, landing pages, and social assets across digital channels.
- Collaborated with marketing and product teams to refine creative briefs and launch-ready deliverables.
- Developed scalable design systems that improved consistency across recurring creator campaigns.
- Optimized asset workflows to speed review cycles and reduce production bottlenecks.
- Reviewed final artwork for accuracy, accessibility, and cross-platform rendering quality.
- Developed creative design for print materials, brochures, banners, and signs.
- Created engaging social media graphics that drove user engagement and increased online visibility.
- Created digital image files for use in digital and traditional printing methods.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
01.2023 - 07.20236 Months
SEO Specialist Intern
Loft and Mane Marketing | Remote
- Developed engaging countenancing brand visibility and audience engagement.
- Researched industry trends and competitor strategies to inform content direction and improve relevance.
- Collaborated with cross-functional teams to align messaging with marketing objectives and promote consistent branding.
- Edited and proofread articles to ensure clarity, accuracy, and adherence to style guidelines before publication.
- Mentored junior writers, providing guidance on best practices in writing, editing, and content strategy development.
- Led brainstorming sessions to generate innovative ideas for campaigns, fostering a collaborative creative environment.
- Improved content quality by conducting thorough research and incorporating industry trends.
- Proved successful working within tight deadlines and a fast-paced environment.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Performed keyword research to optimize content for SEO.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
- Formatted content to adhere to industry-specific style guides.
- Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
- Managed a diverse portfolio of clients, adapting writing style to suit their unique needs and preferences.
- Increased brand visibility by consistently producing high-quality, SEO-optimized content.
- Crafted email marketing campaigns to promote new content, resulting in increased subscriber interaction.
- Authored comprehensive guides and how-to articles, providing valuable resources for audience.
- Optimized old content for current SEO standards, recovering and boosting traffic to underperforming pages.
- Audited site architecture, metadata, and indexing to improve organic visibility.
03.2026 - 08.20265 Months
SEO Specialist (Contract)
Finsoul Network | Remote
- Led keyword research strategies to align content with search intent and organic growth goals.
- Optimized on-page elements, including titles, headers, and meta descriptions, for improved crawlability.
- Conducted technical audits to resolve indexing, site speed, and mobile usability issues.
- Developed content briefs using SERP analysis and competitive keyword gap insights.
- Did competitor analysis for early wins and created keyword clusters for
content strategy.
• Drove organic traffic conversions by 25% in 4 months.
• Analyzed website traffic using tools like Google Analytics to identify areas
for improvement.
• Improved impressions and CTR by over 450%+ in 6 months from barely
15%.
• Coordinated with web developers to ensure technical SEO issues were
promptly addressed.
• Collaborated with content creators to ensure SEO best practices were
followed in all digital content.
• Did content repurposing to update content blog post and retarget
conversion keywords.
• Stayed up-to-date with the latest trends in search engine algorithms and
digital marketing strategies.
• Compiled web analytics to understand current strategies and optimize
search marketing approaches.
• Analyzed, experimented and tested strategies for continuous campaign
optimization.
04.2021 - 11.20221 Year 7 Months
Freelance Attendant
DigiTech Business Center | Calabar, Nigeria
- Project Research Writer.
- Photocopy.
- Book Formatting.
- Graphic Design.
- Article Writing.
Education
Bachelor of Science | Agricultural Economics and Extension
University of Calabar | 09.2021
University of Calabar
09.2021
Skills
Languages
English
Nigerian Pidgin English
Yoruba
Portfolio
FEATURED
Improvement
The Gift Of Good People and The Power of Letting Go
Letters to Nowhere
Client Work
Certification
- Search Engine Optimization, Surfer SEO - 6months
- Content Marketer, E-Marketing Institute - 6months
Hobbies and Interests
- Designing
- Gaming
- Socialization
- Reading/Research
Timeline
SEO Specialist (Contract)
Finsoul Network
03.2026 - 08.2026Read more
SEO Specialist (Contract)
Astrava Innovation
10.2025 - 04.2026Read more
Content blog writer
Sanmi Studios
04.2025 - 10.2025Read more
SEO Specialist
Digital House Of Content (DHOC)
12.2024 - 02.2026Read more
Graphic Designer
Creator Mail
03.2024 - 07.2024Read more
Content Writer/Marketer
Crypto University
08.2023 - 01.2026Read more
SEO Specialist Intern
Loft and Mane Marketing
01.2023 - 07.2023Read more
Freelance Attendant
DigiTech Business Center
04.2021 - 11.2022Read more
University of Calabar - Bachelor of Science, Agricultural Economics and Extension
Read more