Chukwuma Chukwu

Leading innovative marketing strategies for Diageo and Guinness Nigeria brands, aligning campaigns with market trends and business goals. Spearhead cross-functional teams to deliver seamless activations while ensuring budget compliance and measurable outcomes.

Key Achievements:

• Conceptualized and executed the Guinness Carnival, transforming a simple idea into a multi-city spectacle that redefined experiential marketing
• Coordinated performers, aligned budgets, and managed crisis situations to deliver an event that exceeded client expectations and enthralled attendees
• Led the 'Lift Your Spirit' Club Tour across 12 clubs in 4 cities over 5 weekends, reigniting enthusiasm for Smirnoff X1 and Gordon’s in the nightlife scene
• Orchestrated immersive brand experiences, signature cocktails, and DJ takeovers that re-established brand prominence in the on-trade channel
• Designed and implemented the Johnnie Till Dawn activations, which boosted Johnnie Walker sales by 30% through creative engagement in premium clubs
• Delivered a 20% sales increase for Guinness by executing Match Day activations across premium bars during the 2023/2024 football season
• Innovated digital campaign strategies by integrating influencer collaborations and gamification, driving a 40% increase in online engagement

Developed and executed multi-channel marketing campaigns, enhancing client visibility and market share. Managed nationwide teams to deliver impactful activations and ensured seamless collaboration between internal and external stakeholders.

Key Achievements:

• Directed a nationwide campaign for Gino Tomatoes that increased market share by 10%, combining strategic activations with trade marketing efforts
• Supervised a product depletion strategy for Gino Cubes, reducing waste and achieving a near-total sell-through of close-to-expiry inventory across Nigeria
• Spearheaded the launch of Jago Milk, achieving significant market penetration and positioning the brand for long-term growth
• Achieved 85% of sales targets for Shaltoux Lozenges through market storms and pharmacy activations, building sustainable distribution networks
• Expanded Mentos' distribution network to over 2,500 outlets, achieving 90% of sales targets through innovative engagement with the pharmacy channel

Supervised on-ground activations for high-profile FMCG campaigns, ensuring flawless execution and maximum consumer impact.

Key Achievements:

• Enhanced Maggi Naija Pot’s market share by 15% through strategic trade launches and activations that engaged retailers and consumers alike
• Led a nationwide retail campaign for Nestle Cerelac, boosting retailer participation by 25% and increasing product sales by 20%
• Revitalized brand engagement for Peak Milk via school activation programs, resulting in a 30% increase in product trials and subsequent sales

• Collaborated on visual design and user experience projects, enhancing digital presence for clients
• Designed and launched the website for the Obafemi Awolowo Institute of Government and Public Policy, which garnered over 10,000 monthly visits within three months