Christiana Motunrayo Adeleke
Digital Marketer
Lagos
Summary
Goal-oriented marketing professional with expertise in data analytics, KPI tracking and campaign optimization. Gifted communicator and decisive planner with excellent project, time and strategy management skills. Innovative and cutting-edge with a discerning nature.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
Work History
Digital Marketing Analyst
Pharmarun Ltd
Lagos
01.2023 - Current
- Initiated market research studies and analyzed findings.
- Monitored online trends, conversations and innovations to optimize strategies.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Optimized website content and images to improve search engine rankings.
- Devised effective link-building campaigns to increase website authority and visibility.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
Content Manager
Divulge Gait Ltd.
Lagos
12.2022 - Current
- Conducted regular content audits to identify gaps and redundancies of content.
- Edited and proofread content for accuracy and readability.
- Used content management system to analyze user engagement and website traffic metrics.
- Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
- Curated content across social media platforms, leveraging algorithm strategies to increase engagement.
- Monitored website analytics and metrics to track content performance and identify areas of improvement.
- Developed strategies to optimize website content for search engine visibility.
- Developed and managed content calendar to meet deadlines and engagement goals.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Approved, reviewed and edited content flowing to website.
- Utilized analytics and site metrics to determine areas of improvement.
- Directed content of website by gathering information and integrating data from other departments.
Digital Marketing Analyst
Flydestinations services ltd
Lagos
09.2019 - Current
- Initiated market research studies and analyzed findings.
- Monitored online trends, conversations and innovations to optimize strategies.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
- Identified technology framework required to support digital strategies.
- Boosted online engagement 70%.
- Measured and evaluated brand digital performance to present weekly findings to management.
Content Marketer
Bumi by Bumi
Oslo
08.2022 - 02.2023
- Conducted ongoing usability tests to gauge effectiveness of content and analyze performance metrics.
- Developed editorial calendar for brand to determine budget allocation and distribution across websites, blogs, apps and social media platforms.
- Wrote clean, well-polished copy for social media platform and other marketing channels.
- Used Canva and figma to create promotional and editorial graphics to accompany blogs and newsletters.
Marketing Assistant
Danielle Chambers
Abeokuta
09.2021 - 02.2023
- Created engaging content for Facebook and Instagram.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Utilized time tracking software for accurate project and time management.
- Tracked key performance indicators to measure success of campaigns.
Marketing Specialist
Oraimo Smart accessories
Lagos
02.2022 - 01.2023
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Identified appropriate marketing channels and target customers for campaigns.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Worked closely with in-house design team to develop visuals for content.
- Met with vendors to assess products, inquire about services and negotiate pricing.
- Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
- Generated reports to support development and implementation of marketing plans.
- Wrote engaging and successful marketing, advertising, and website copy.
Graphics Designer
Diorteda Interiors
Lagos
09.2021 - 11.2022
- Created digital image files for use in digital and traditional printing methods.
- Researched trends and projected industry changes to capitalize on emerging opportunities.
- Built corporate brands by designing cohesive looks between elements.
- Managed design conceptualization, milestones, and customer feedback.
Social Media Manager
Flydubai
Lagos
10.2021 - 06.2022
- Increased customer engagement through social media.
- Designed and implemented social media strategies to align with business goals.
- Analyzed and reported social media and online marketing campaign results.
Social Media Manager
Derevelation grp ltd
City of sunderland
10.2021 - 05.2022
- Designed and implemented social media strategies to align with business goals.
- Analyzed and reported social media and online marketing campaign results.
- Increased customer engagement through social media.
- Reviewed marketing materials and documents for brand accuracy and trending design.
Social Media Manager
Bimples Cre8
Lagos
09.2021 - 03.2022
- Increased customer engagement through social media.
- Designed and implemented social media strategies to align with business goals.
- Analyzed and reported social media and online marketing campaign results.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
Social Media Manager
Better Credit Plus
Houston Texas
08.2021 - 02.2022
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Designed and implemented social media strategies to align with business goals.
- Analyzed and reported social media and online marketing campaign results.
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Reviewed marketing materials and documents for brand accuracy and trending design.
Education
Bachelor of Science - Law
Joseph Ayo Babalola University
Ikeji Arakeji, Osun State 10.2014 - 06.2019
Bachelor of Science - Law
Nigerian Law School
Kano, Nigeria 02.2020 - 04.2021
Skills
Strategic planning
Timeline
Digital Marketing Analyst
Pharmarun Ltd
01.2023 - Current
Content Manager
Divulge Gait Ltd.
12.2022 - Current
Content Marketer
Bumi by Bumi
08.2022 - 02.2023
Marketing Specialist
Oraimo Smart accessories
02.2022 - 01.2023
Social Media Manager
Flydubai
10.2021 - 06.2022
Social Media Manager
Derevelation grp ltd
10.2021 - 05.2022
Marketing Assistant
Danielle Chambers
09.2021 - 02.2023
Graphics Designer
Diorteda Interiors
09.2021 - 11.2022
Social Media Manager
Bimples Cre8
09.2021 - 03.2022
Social Media Manager
Better Credit Plus
08.2021 - 02.2022
Bachelor of Science - Law
Nigerian Law School
02.2020 - 04.2021
Digital Marketing Analyst
Flydestinations services ltd
09.2019 - Current
Bachelor of Science - Law
Joseph Ayo Babalola University
10.2014 - 06.2019
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