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Christian M. Lacheny
Westlake Village,California
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Summary
Results-driven sales leader with expertise in international sales growth and branding in cosmetics and hair care. Proven skills in cross-cultural relationship building and team leadership, driving innovative concepts and enhancing brand visibility through strategic initiatives and impactful public relations.
Overview
25
25
years of professional experience
Work History
Vice President International Sales
Nail Alliance
01.2016 - Current
- Expanded international sales development across Europe, Middle East, South Africa, and Israel.
- Launched five Nail Alliance brands, including Gelish and Morgan Taylor, enhancing market presence.
- Supported international distributors in adapting marketing strategies and educational initiatives for global brand recognition.
- Developed communication protocols and resources for sales meetings, improving team alignment.
- Organized major public relations events, including a television appearance in Bucharest.
- Introduced Nail Alliance to prominent beauty editors from consumer and fashion magazines in Lisbon, London, Madrid, Milan, and Geneva.
Vice President International Sales
OPI Products Inc - Coty
07.1999 - 01.2016
- Increased annual sales from $25 million to $75 million through strategic initiatives.
- Led international sales development for OPI in 70 countries, resulting in expanded market reach.
- Executed integrated sales and marketing strategies, significantly expanding market presence and enhancing brand visibility.
- Collaborated with international distributors to implement targeted marketing strategies, boosting global brand recognition.
- Managed international sales department to achieve goals across all regions.
- Developed markets in professional and retail distribution using OPI protocols and services.
- Launched first OPI nail bars concept in 2002 across Europe, Asia, and Latin America.
- Organized major public relations events in Paris, London, Madrid, Berlin, and Mumbai.
Director International Sales
Sebastian International - Wella
09.1984 - 07.1999
- Increased sales from $300,000 to over $25 million by leveraging strategic growth initiatives.
- Developed strategies to enhance Sebastian International brand recognition across Europe, increasing market engagement.
- Expanded distribution of Sebastian International across Europe, enhancing brand visibility and market reach.
- Trained European distributors on Sebastian International education and sales methodologies, improving sales effectiveness.
- Implemented the 'Salon Development Program' and optimized territory segmentation across the region.
Education
GED -
Ecole De Commerce St Louis
ParisBusiness Development.
Ecole De Commerce
Paris- FranceSkills
- International sales strategies
- Sales forecasting
- Sales and market analysis
- Global market expansion
- Brand development
- Sales training development
- Team leadership and coaching
- Strategic partnership development
- Problem solving and negotiation
- Cross-cultural relations
- Training and mentoring
- Effective communication skills
Languages
- French
- English, fluent
- French, fluent
Timeline
Vice President International Sales
Nail Alliance
01.2016 - Current
Vice President International Sales
OPI Products Inc - Coty
07.1999 - 01.2016
Director International Sales
Sebastian International - Wella
09.1984 - 07.1999
GED -
Ecole De Commerce St Louis
Business Development.
Ecole De Commerce