CHRIS C. MURRAY
Southlake,USA
Summary
Senior executive with extensive experience leading multi-billion-dollar distribution and retail operations across North America Proven track record of driving revenue growth operational efficiency and large-scale transformation initiatives Expert in marketing merchandising purchasing and supply chain optimization within complex organizations Demonstrated success in delivering significant profit increases including $40M income growth and 41% operational gains Strong leadership in P&L management vendor negotiations and cross-functional team alignment Experienced in building high-impact programs including digital loyalty private label expansion and innovation centers Recognized for strategic vision execution excellence and ability to scale businesses in competitive markets
Overview
37
37
years of professional experience
Work history
Executive Vice President, Marketing, Purchasing & Redistribution
CORE-MARK INTERNATIONAL (Performance Food Group)
Westlake, TX
2019.05 - 2025.09
- Led enterprise-wide marketing, merchandising, purchasing, and redistribution for a $24B distribution organization across 40+ operating companies in the US and Canada
- Increased non-cigarette income by $40M annually through category optimization, pricing strategy, and vendor alignment initiatives
- Centralized purchasing operations, improving efficiency by 20% while enhancing service levels and inventory performance
- Directed development of two redistribution centers, driving a 41% increase in operating income through supply chain optimization
Director (Board Role)
EXTRAMILE CONVENIENCE STORES, LLC
Pleasanton, CA
2018.02 - 2019.05
- Provided board-level oversight for a 1,000+ store joint venture, supporting governance, growth strategy, and long-term value creation
- Guided expansion into new markets, accelerating network growth and strengthening competitive positioning
- Advised on vendor strategy and partnership models, unlocking economies of scale and improving profitability across franchise operations
Senior Vice President, Marketing
JACKSONS FOOD STORES
Boise, ID
2015.06 - 2019.05
- Led end-to-end merchandising and marketing strategy for a 240-store network, strengthening brand positioning and driving sustained revenue growth
- Delivered consistent same-store sales growth (8.1%, 6.2%, 7.0%) and improved gross margin by 317 basis points through data-driven category and pricing strategies
- Launched a digital loyalty platform generating 6.5% of total sales and increasing customer spend by 17%, enhancing customer retention and lifetime value
- Built and scaled a private label portfolio (200+ SKUs), delivering 26% growth and improving margin mix and brand differentiation
Founder & Chief Executive Officer
TRINITAS CONSULTING GROUP, LLC
Fort Worth, TX
2012.07 - 2015.06
- Founded and scaled a consulting firm delivering strategic and operational solutions to retailers, distributors, and FMCG companies
- Led high-impact transformation engagements, improving client revenue growth, operational efficiency, and competitive advantage
- Developed and launched an industry-focused digital marketplace, creating new revenue streams and enhancing market transparency
- Built long-term client relationships with national brands, driving repeat engagements and sustained business growth
Senior Vice President, US Divisions
CORE-MARK INTERNATIONAL
Fort Worth, TX
2010.01 - 2012.07
- Led multi-division operations generating $4B+ in revenue, with full P&L accountability and focus on profitability and growth
- Managed end-to-end distribution operations, improving service levels, cost efficiency, and operational consistency
- Delivered $750M revenue growth through acquisitions, new division launches, and strategic business expansion
- Enhanced regional performance through operational improvements, leadership alignment, and disciplined execution
Senior Vice President, Marketing
CORE-MARK INTERNATIONAL
South San Francisco, CA
2007.07 - 2009.12
- Directed corporate marketing strategy and redistribution operations, driving revenue growth and margin expansion
- Led Vendor Consolidation Initiative, generating $100M incremental revenue and improving supplier efficiency and cost structure
- Developed fresh food programs delivering 25% higher margins, diversifying revenue streams and strengthening competitive positioning
- Led corporate rebranding initiative, enhancing market presence and aligning brand with growth strategy
Vice President, Marketing
CORE-MARK INTERNATIONAL
South San Francisco, CA
2004.06 - 2007.06
- Developed and executed national marketing programs that accelerated sales growth and improved category performance
- Negotiated exclusive vendor partnerships, strengthening product differentiation and increasing revenue opportunities
- Implemented merchandising income strategies that significantly improved financial performance and vendor engagement
- Drove data-driven category initiatives, improving decision-making and overall business performance
Manager, US Retail Strategy
SHELL OIL PRODUCTS US
Houston, TX
2003.12 - 2004.06
- Led national retail strategy for 20,000+ locations, shaping customer value proposition and strengthening brand positioning across highly competitive markets
- Built and implemented data-driven consumer insights programs, enabling more precise decision-making and improving marketing effectiveness and ROI
- Conducted market attractiveness and investment analysis, optimizing capital allocation and identifying high-growth opportunities across the network
- Supported major product and fuel launches, accelerating adoption rates and contributing to incremental revenue growth
Regional Manager, Southeast
SHELL/TEXACO ALLIANCE
Orlando, FL
2002.03 - 2003.11
- Managed full P&L for 200 locations generating $850M+ in annual revenue, consistently improving profitability and operational performance
- Led a workforce of 3,000 employees, strengthening leadership capability, accountability, and execution across a multi-state region
- Drove store-level performance improvements through operational standardization, merchandising optimization, and cost control initiatives
- Increased regional profitability through targeted revenue growth strategies and disciplined expense management
Manager, Convenience Retailing
SHELL/TEXACO ALLIANCE
Houston, TX
1998.06 - 2002.02
- Directed merchandising and marketing strategy for a 1,000-store network, driving sustained sales growth and improved category performance
- Led vendor negotiations and promotional planning, strengthening supplier partnerships and increasing margin contribution
- Developed pricing strategies and retail formats that enhanced competitiveness, improved customer experience, and increased basket size
- Implemented in-store merchandising and branding initiatives, improving consistency and driving measurable sales uplift
Various Roles (Sales, Planning, Pricing, Zone Management)
TEXACO REFINING & MARKETING
Seattle & Portland, WA & OR
1988.07 - 1998.05
- Progressed through multiple leadership roles, consistently recognized for strong performance and increasing levels of responsibility across sales, pricing, and operations
- Managed regional sales performance and key accounts, driving revenue growth, market share gains, and customer retention
- Led pricing and planning initiatives that improved margin performance and strengthened competitive positioning in dynamic markets
- Built a strong foundation in retail operations, fuel distribution, and commercial strategy, supporting rapid career advancement into senior leadership roles
Education
Master of Business Administration (MBA) - Business Administration
Portland State University
Portland, Oregon, USABachelor of Science (B.S.) - Business and Economics
University of Puget Sound
Tacoma, Washington, USASkills
- Executive Leadership
- P&L Management
- Strategic Thinking
- Supply Chain Optimization
- Cross-Functional Collaboration
- Category Management
- Change Management
- Vendor Negotiation
- Decision-Making Under Pressure
- Marketing Strategy & Execution
- Stakeholder Management
- Inventory Management
- Team Leadership & Development
- Retail & Distribution Operations
Websites
Timeline
Executive Vice President, Marketing, Purchasing & Redistribution
CORE-MARK INTERNATIONAL (Performance Food Group)
2019.05 - 2025.09
Director (Board Role)
EXTRAMILE CONVENIENCE STORES, LLC
2018.02 - 2019.05
Senior Vice President, Marketing
JACKSONS FOOD STORES
2015.06 - 2019.05
Founder & Chief Executive Officer
TRINITAS CONSULTING GROUP, LLC
2012.07 - 2015.06
Senior Vice President, US Divisions
CORE-MARK INTERNATIONAL
2010.01 - 2012.07
Senior Vice President, Marketing
CORE-MARK INTERNATIONAL
2007.07 - 2009.12
Vice President, Marketing
CORE-MARK INTERNATIONAL
2004.06 - 2007.06
Manager, US Retail Strategy
SHELL OIL PRODUCTS US
2003.12 - 2004.06
Regional Manager, Southeast
SHELL/TEXACO ALLIANCE
2002.03 - 2003.11
Manager, Convenience Retailing
SHELL/TEXACO ALLIANCE
1998.06 - 2002.02
Various Roles (Sales, Planning, Pricing, Zone Management)
TEXACO REFINING & MARKETING
1988.07 - 1998.05
Master of Business Administration (MBA) - Business Administration
Portland State University
Bachelor of Science (B.S.) - Business and Economics
University of Puget Sound