Chioma Udunwa
Alimosho,Lagos
Summary
Experienced Content Marketer and Marketing Strategist with extensive experience leading multi-account B2B marketing programs across IT services, technology, real estate and staffing industries. Expert at transforming complex ideas into high-impact content and campaigns that drive measurable business results. Proven track record in managing content pipelines, mentoring writers and designers, optimizing SEO-driven strategies, and collaborating with cross-functional teams. Skilled in building thought leadership, executing multi-channel campaigns, and leveraging AI tools to enhance content quality and efficiency while maintaining authentic brand voice. Adept at translating strategy into consistent, audience-focused execution that supports growth, engagement, and long-term brand credibility.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Marketing manager
DigitalSocius
United Kingdom
01.2022 - Current
- Lead end-to-end marketing, managing all aspects of content, campaigns, branding, and strategy.
- Direct a team of writers and designers to produce high-quality, cohesive marketing assets across channels. Act as the strategic owner of the brand, ensuring alignment with business goals, revenue outcomes, and audience engagement.
- Oversee brand positioning, messaging, and marketing strategy across all touchpoints
- Execute content strategy and production across formats: blogs, guides, web copy, landing pages, email campaigns, social media, and lead generation assets
- Coordinate multi-channel campaigns and maintain content pipelines, calendars, and project timelines
- Conduct audits, refresh content, and optimize messaging for SEO, conversion, and engagement
- Collaborate with leadership, sales, and product teams to ensure marketing supports strategic objectives
- Use AI tools responsibly to streamline workflows without compromising voice or quality
Social Media Manager
Zomes
United States
09.2024 - 10.2025
- Developed and maintained compelling website copy to strengthen brand messaging and support lead generation
- Planned, executed, and optimized multi-channel campaign content to drive engagement and conversions
- Designed and implemented social media strategy, including content calendars, posting schedules, and performance tracking
- Managed online communities, fostering engagement, responding to audience inquiries, and building brand loyalty
Content & Social Strategy Support
Guardrail Technologies
United States
08.2025 - 09.2025
- Developed comprehensive social media and content strategy for the company brand and executive leadership, focusing on building visibility, authority, and thought leadership in the market.
- Created a structured content foundation, including messaging frameworks, posting schedules, and campaign planning, to generate early awareness, engage target audiences, and support brand positioning objectives.
- Collaborated with leadership to align content with strategic goals and monitored performance to inform iterative improvements.
Marketing Communications Strategist
Allied Insight
United States
07.2023 - 09.2025
- Owned strategy execution and day‑to‑day delivery across 6–10 active client accounts at a time within the staffing industry, ensuring every initiative aligned with business outcomes rather than superficial metrics.
- Operated as a strategic partner, execution driver, and coordination lead across multiple stakeholders and contributors.
- Translated overarching strategy into actionable roadmaps, content plans, and measurable deliverables
- Managed full content programs end‑to‑end: long‑form articles, landing pages, email newsletters, campaign assets, and thought leadership
- Oversaw and coordinated cross‑functional teams including designers, writers, and developers to deliver cohesive outputs
- Created wireframes, mapped user journeys, and collaborated on landing pages and website experiences
- Built and maintained content calendars, ensuring consistent delivery across a demanding multi‑account environment
- Presented performance insights and strategic recommendations to clients, ensuring clarity, expectation management, and trust
- Used AI tools responsibly to accelerate workflow efficiency while protecting voice and originality
Marketing Communications Specialist
Allied Insight
United States
04.2023 - 07.2023
- Led multi-channel marketing communication initiatives for staffing and recruitment clients, supporting brand visibility, lead generation, and client retention.
- Developed strategic messaging frameworks and translated them into high-performing assets across websites, email campaigns, newsletters, social media, and sales enablement materials.
- Partnered closely with design, dev, and content teams to ensure consistency of tone, positioning, and narrative across touchpoints.
- Contributed to campaign planning, execution, performance review, and continuous improvement to support broader marketing objectives.
Copywriter
Allied Insight
United States
09.2022 - 04.2023
- Produced clear, credible, and conversion-minded content for staffing and workforce solutions brands, ranging from blogs and long-form thought leadership to website copy, landing pages, and campaign content. Focused on practical storytelling, audience relevance, and business impact rather than generic marketing copy.
- Supported SEO objectives, tone alignment, and consistent voice across assets while working closely with strategists, designers, and account teams.
Digital Marketing Manager / Customer Support
Prudential Estates Investors Network
Lagos, Nigeria
08.2021 - 11.2021
- Built and executed digital strategies, campaigns, social content, and email marketing programs
- Managed web updates and content optimization
- Handled community engagement, customer communication, and lead generation
Country Digital Officer
Accor
Lagos, Nigeria
07.2019 - 05.2020
- Led digital communications and social strategy across hotel brands in-country
- Managed online reputation, analytics insights, content programs, and website updates
- Collaborated with sales, F&B, and events to align marketing output with revenue goals
Customer Service Representative
Nigeria Property Center
Lagos, Nigeria
02.2016 - 05.2019
- Managed customer communications, account support, and online engagement
- Supported digital channels and content moderation activities
Education
Bachelor of Science - Economics
Imo State University
Nigeria 01.2009 - 04.2014
Skills
- Content Strategy & Execution
- Multi-Account Management
- B2B & SaaS Marketing
- Thought Leadership & Long-Form Content
- Website, Landing Page & Email Copywriting
- Social Media Strategy & Community Management
- Team Leadership & Mentorship
- Campaign Planning & Execution
- SEO & Analytics (GA, Search Console)
- AI Tools for Content (ChatGPT, Claude, Gemini, Perplexity)
- CMS & Marketing Automation (WordPress, HubSpot, Zoho, Mailchimp, etc)
- Cross-Functional Collaboration & Stakeholder Management
- Performance Reporting & Optimization
Certification
Hubspot Inbound Certification
Timeline
Content & Social Strategy Support
Guardrail Technologies
08.2025 - 09.2025
Social Media Manager
Zomes
09.2024 - 10.2025
Marketing Communications Strategist
Allied Insight
07.2023 - 09.2025
Marketing Communications Specialist
Allied Insight
04.2023 - 07.2023
Copywriter
Allied Insight
09.2022 - 04.2023
Marketing manager
DigitalSocius
01.2022 - Current
Digital Marketing Manager / Customer Support
Prudential Estates Investors Network
08.2021 - 11.2021
Country Digital Officer
Accor
07.2019 - 05.2020
Customer Service Representative
Nigeria Property Center
02.2016 - 05.2019
Bachelor of Science - Economics
Imo State University
01.2009 - 04.2014