Chinwendu Ohakpougwu
Summary
Award-winning expert in marketing, public relations, and corporate communications with over 8 years of experience shaping impactful strategies and leading high-performing teams. Adept at building brands from the ground up, spearheading innovative marketing initiatives, and effectively managing crisis situations. Demonstrated success in repositioning corporate outlook, increasing market share, and launching successful financial ventures. Proven ability in developing and executing communications strategies for diverse clients, fostering positive brand sentiment, and enhancing market visibility. Adept at leveraging cultural and market insights to drive brand growth and engagement. Has been recognized for competence and industry contributions.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Head, Marketing & Communication
TrustBanc Holdings
03.2024 - Current
- Build the TrustBanc brand from scratch, drive impactful campaigns targeted at stakeholders and oversee strategic communications.
- Set up the marketing communications department, and spearhead marketing initiatives targeted at the Group’s key customer segment.
- Collaborate with HR to reform the TrustBanc Culture, to foster a positive, inclusive, and high-performing organizational environment.
Head, Corporate Communication and Marketing
DLM Capital Group
02.2021 - 03.2024
- Established and lead the marketing and communications department, developing the framework and strategy from the ground up.
- Built a robust team and set up processes to streamline marketing and communication efforts, leading to a 50% increase in market share.
- Re-positioned the perception and outlook of DLM Capital Group from its attachment to founder, Mr Sonnie Babatunde Ayere, to showcase other executives at the Group and act as a catalyst to expertise marketing.
- Developed and executed communications for the entry of DLM Capital Group into Nigeria's digital banking space.
- Collaborated with management and IT to develop the Sofri app and oversaw that the app's language was in sync with the brand's DNA + persona.
- Launched Sofri, the digital banking arm of DLM Capital Group with very minimal marketing spends, achieving both positive sentiments and sales for the brand.
- Supervised the KPIs of Sofri's brand ambassador, Samuel Perry aka BrodaShaggi during the period of engagement.
- Implemented marketing campaigns that increased Sofri's brand awareness, app downloads, and product sales.
- Initiated and executed the first fin-tech challenge powered by the Group, Pegasus Fin-tech Challenge, organized in 2021 in partnership with Africa Fin-tech Foundry.
- Provided more brand visibility for the Group and its subsidiaries; and increased media mentions by over 200%
- Provided more brand visibility for different subsidiaries of the Group using cost effective channels with major focus on post-transaction deals such as commercial papers, bond deals and the likes.
- Executed the Sofri Download and Win campaign (heavily on radio and social media) which produced over 50% app downloads.
- Effectively managed the brand hijacking/image laundering crisis of DLM Trustees Limited by Patricia Technologies.
- Developed internal communications projects that improved employee engagement by 15%
- Managed and averted two potential reputation crises, and prepared senior executives for possible crisis events.
- Led product launches that boosted sales across the Group by over 20% and implemented data-driven campaigns increasing online engagement by 70%.
Communications Executive
Hill & Knowlton Strategies
08.2019 - 02.2021
- Managed the day-to-day activities of financial clients such as Standard Chartered, Visa, WorldRemit, Agusto&Co, FBNQuest, CardinalStone and Coronation Merchant Bank.
- Provided general strategic communications plan and execution for these businesses guided by their year- on-year mission/vision.
- Assisted other teams in managing the communications strategy of non -financial clients such as Turkish Airlines, Laliga, ENYO Retail, Hogan Lovells, Canon, P&G and Eat'N'Go.
- Develop communications strategies based on new client's briefs. Achievements
- Developed and executed CSR projects such as Visa's Where You Shop Matters and Eat'N'Go's CSR project in partnership with Slum2School.
- Oversee brand ambassadorship deals and provide strategic PR support for such announcements such as Standard Chartered-Burna Boy ambassadorship deal and WorldRemit-Patoranking deal.
- Provide visibility for major fund facilitations and capital market listings such as FBNQuest's Interswitch N23B Bond Facilitation, FBNQuest Advisory on AFAM Power Sales and FBNQuest MB Funding SPV PLC Bond on NSE.
- Manage and communicate crisis situations effectively such as News reportage of Nigeria's first COVID-19 case carrier on Turkish Airlines and a possible ban by The Federal Government of Nigeria.
Communications Executive
Renmoney
08.2018 - 07.2019
- Worked closely with Renmoney's PR agency, Mediacraft Associates, to develop and execute strategic communications for the brand, its executives and products.
- Developed quarterly strategy, key messaging and brand collateral that support the brand's business objectives.
- Developed content collateral such as articles, press releases, briefing documents and speaking notes.
- Provided media visibility for the then CEO, Tobi Boshoro through interviews, thought leadership and speaking opportunities at strategic fin-tech and banking events.
- Developed communication strategies for new initiatives like the company’s first hackathon.
Communications Assistant
Chimamanda Ngozi Adichie
03.2018 - 07.2018
- Planned and executed 3-month perception management strategic communications for CNA following a media audit that highlighted a disconnect between the writer and her Nigerian audience.
- Engaged with key stakeholders, including media, literary circles, and community leaders, to foster a more positive perception of Chimamanda.
- Organized roundtable discussions and interactive sessions are the influential Nigerian figures to build stronger relationships and increase support for Chimamanda’s work.
- Created engaging content that highlighted her Nigerian roots and cultural impact, resulting in 45% increase in positive social media sentiment.
- Organized book readings, literary events, increasing her visibility and fostering a deeper connection with the local audience.
- Engaged influential third-party endorsement of CNA's views and outlook through news hijacking, commentaries, articles, and photo ops.
- Provided strategic media visibility for all speaking opportunities, events, book readings and other visibility avenues.
- Organized and managed 'An Evening with Chimamanda' in October 2018 at the Workstation, Victoria Island.
TV Reporter
Sahara Reporters Media Group
04.2017 - 02.2018
Education
MBA - International Business
Nexford University
08.2025
Certificate - Public Relations
National Institute of Public Relations
07.2019
Bachelor of Science - Computer Science
National Open University of Nigeria
11.2016
Skills
- Strategic Thinking
- Leadership and Team Management
- Brand Management
- Public Relations and Crisis Management
- Digital Marketing & Analytics
- Stakeholder Engagement
- Content Strategy and Copywriting
- Budgeting and Financial Acumen
- Project Management
- Cultural and Market Insights
Certification
- Lions Nano MBA in Goodvertising, Cannes Lions School, 2024
- Lions Nano MBA in Brand Building, Cannes Lions School, 2024
- Applied Marketing, Chartered Institute of Marketing (CIM UK), 2022
- Behavioral Economics, Ogilvy Consulting, 2021
- Behavioral Science for Brands, Cannes Lions School, 2021
Awards
- Top 35 under 35 Marketing Communications Professionals in Nigeria by BrandComms Awards (November 2022)
- PR POWER LIST 2024 by GLG Communications (July 2024)
Memberships
- Member, Chartered Institute of Marketing UK
- Member, National Institute of Public Relations, Nigeria
- Member, Women in Management, Business and Public Service (WIMBIZ)
- Member, Nigerian Women in PR
Timeline
Head, Marketing & Communication
TrustBanc Holdings
03.2024 - Current
Head, Corporate Communication and Marketing
DLM Capital Group
02.2021 - 03.2024
Communications Executive
Hill & Knowlton Strategies
08.2019 - 02.2021
Communications Executive
Renmoney
08.2018 - 07.2019
Communications Assistant
Chimamanda Ngozi Adichie
03.2018 - 07.2018
TV Reporter
Sahara Reporters Media Group
04.2017 - 02.2018
MBA - International Business
Nexford University
Certificate - Public Relations
National Institute of Public Relations
Bachelor of Science - Computer Science
National Open University of Nigeria
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