Data Analytics, Customer Retention Strategies, AI and Automation, Global Business
CHINONYEREM NZUBECHI OPARA
Sales Professional
Lagos,LA
Summary
An astute sales professional with over 6 years of extensive experience and expertise in marketing, business development and sales, account management, customer relationship management, logistics, field activation, distributor development and management, project management and people management.
Overview
2
2
Certifications
4
4
years of post-secondary education
7
7
years of professional experience
Work History
Channel Development Manager
UNILEVER NIGERIA PLC Category, Foods
04.2019 - 05.2021
- Plan and execute monthly sales plan for the brand.
- Designed B2C point of sales solutions for wholesale, retail, key accounts, and rural markets using specific dynamics for different markets in Nigeria’s North, South, East, and West.
- Develop channel Specific Customer Marketing plans to deliver category objectives.
- Collaborate with Marketing, Research and Development and Supply Chain teams to formulate project strategies, stock allocation and develop category planograms.
- Deploy point of sale materials on time and in full, prepare trade margin analysis and bottom-up allocations/analysis, frequent and regular update on competitive activities, analyze weighted distribution data to identify growth opportunities.
- Coordinate all trade launch activities and achieve listing targets for innovations.
- Relate with Key Channel players in trade (wholesale and retail) and render feedback to the appropriate designations.
- Draft and execute channel JTBD across channels using the 6P analysis.
- Fashioned regional specific trade promotions and activations.
- Won Execution Star Award for a successful product launch.
Area Sales Manager
UNILEVER NIGERIA PLC
01.2018 - 03.2019
- Managed a team of 4 field managers and over 50 key distributor sales reps and managers with very low attrition rate.
- Responsible for overseeing total sales out in a geographical area.
- Led the area field sales force to achieve strategic business objectives as set in the customer marketing and customer business plans.
- Co-developed field sales force strategy together with the Regional Director.
- Interfaced with the supply chain, brand building, customer marketing and finance teams to actualize annual regional business plans.
- Ensured ambitious target setting & monitor closely for performance.
- Coached and trained the field sales force for performance in relation to the targets set and build a winning spirit.
- Prepared and led the Sales team meetings with focus on results versus targets set.
- Together with the sales team, identified & implemented actions for closing result gaps in the concerned POS when they occur.
- Responsible for overseeing total sales out in a geographical area.
- Grew FESTAC Area in 2018 by over 5% when compared to 2017 performance, managed, and coordinated a business area of over N4.5b successfully.
Field Sales Manager
UNILEVER NIGERIA PLC
04.2014 - 12.2017
- Led Distributor Sales Reps and Merchandisers in achieving Coverage plan by Channel, Primary and Secondary Sales and Merchandising targets as per Joint Business Plan for the Region.
- Appointed and resourced Key Distributors (KD) to maximize territory potentials.
- Appointed and managed Sub Distributors and their interface with KDs to enhance penetration in the rural market.
- Planned and executed Annual Joint Business Plan with Key Distributors and review plan periodically.
- Developed and implemented Territory Mapping, Coverage Model and Team Set Up Executed Customer Marketing/channel programs and ensure objective are achieved.
- Ensured Perfect Store Execution measured around the marketing Ps and Right Store enrolment to further build market share through in-store execution.
- Managed a team of over 20 DSRs, crafting a developmental plan for each and ensuring their work efficiency and effectiveness.
- Won Best Field Sales Manager twice for consistent performance and target delivery.
Education
MBA - Doing Business Across The World
Nexford University
12.2020 - Current
Bachelor of Science degree - Business Administration - Banking And Finance
Imo State University
09.2007 - 09.2011
Skills
Sales leadership
Certification
Sustainable Business Strategy - Harvard Business Online
Interests
Hobbies
Watching movies and sports
Playing Indoor games
Cooking
Travelling
Timeline
Sustainable Business Strategy - Harvard Business Online
05-2021
Fundamentals of Digital Marketing - Google
05-2021
MBA - Doing Business Across The World
Nexford University
12.2020 - Current
Channel Development Manager
UNILEVER NIGERIA PLC Category, Foods
04.2019 - 05.2021
Area Sales Manager
UNILEVER NIGERIA PLC
01.2018 - 03.2019
Field Sales Manager
UNILEVER NIGERIA PLC
04.2014 - 12.2017
Bachelor of Science degree - Business Administration - Banking And Finance
Imo State University
09.2007 - 09.2011
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