CHINELO B. OKOLI

Professional Experience

• Developed high-converting email sequences for e-commerce, SAAS and real estate clients, improving open rates and boosting revenue.
• Created drip campaigns and promotional email series that increased lead conversions by 35% in 6 months.
• Boosted engagement rates by 40% using personalized and segmented email strategies for product launches.
• Collaborated with clients to craft compelling email newsletters, achieving a 20% improvement in click-through rates.
• Conducted A/B testing to determine the most effective subject lines and call-to-action (CTA) placements, improving open rates by 25%.
• Worked with teams to integrate copy into CRM platforms, ensuring seamless execution and tracking of campaigns.

Key Achievements:

• Increased client A's email open rate from 15% to 35% and click-through rate (CTR) from 2% to 7% in 3 months by optimizing subject lines and implementing segmentation strategies.
• Designed an email sequence that led to a 30% increase in webinar registrations within the first week of its launch.
• Reduced client churn rate by 12% over 6 months through engaging re-engagement campaigns.
• Developed Sales Funnel, Video Sales page Copy, Opt-in-page copy, Social Media Copy, Sales Page Copy, Product Description Copy and Email Design.

• Built productive partnerships with legal aid firms to enable rapid progress of referral cases.
• Prepared over 100 legal briefs and opinions and filed appeals in appeal courts.
• Delivered initial legal advice to help clients recognize appropriate case pathways.
• Prepared case matter with robust evidence, disclosure and pleading documentation.