CHINELO NGENE

• Set up and grew organization's Marketing department
• Grew Page Financial's Brand presence year on year leading to the organisation winning several awards including; BusinessDay's BAFI Consumer Finance Brand of The Year, Most Innovative Consumer Lender of the Year from 2019 till date
• Grew an average performing Profit Center (Branch) from 50 - 60% average monthly performance to over 100% MoM in 2 months of taking over
• Set up a new Profit Center with new and inexperienced staff and grew performance to 100% MoM in 3 months
• Grew organization’s SEO from zero to 1st page position on major keywords
• Conduct market analysis to identify challenges and opportunities for growth
• Identified appropriate marketing channels and target customers for campaigns.
• Increased company growth through collaboration with sales and marketing departments.
• Wrote engaging and successful marketing, advertising, and website copy.
• Developed campaigns and specific marketing strategies for clients.
• Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue by 65%.
• Planned marketing initiatives and leveraged referral networks to promote business development.
• Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
• Led development of strategic marketing plans to raise awareness and drive sales growth.
• Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
• Established performance goals for department and outlined processes for achievement.
• Created documentation outlining research findings for use by project managers, customers, and other marketing staff to make accurate decisions about future plans.

As the Head of this department, I was responsible for:
• Developing Communication and Branding Strategies for THT that will increase awareness, engagement, and commitment with all stakeholders. This includes traditional and online advertising, sponsorships, strategic events, direct and database marketing, digital/social/internet branding, public relations, product positioning, collateral/support materials, web site development and communications, and all forms of marketing presentations.
• On the basis of the agreed strategy, devise and deliver the Annual Marketing & Communications Plan. This will include plans for the marketing and communications budget, demonstrating value for money and return on investment.
• Collecting win/loss & competitive insight on product portfolios at regional level; feedback to global product; recommend and develop marketing programs to adjust product positioning and improve win rate and share position.
• Collaborating with commercial leadership and global marketing to develop the region market and orders forecast.

Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share.
• Providing region input to business cases for products/upgrades that are at concept stage, work with Global Product Marketing to develop, test and prototype new product ideas
• Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio.
• Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas (to support development of global MRD)
• Working with Field Marketing organization on interlocks, understanding and reacting to win - loss, leveraging demand generation opportunities, providing relevant support for regional campaigns, etc.
• Developing regional thought leadership and advertising and promotion strategy in support of demand creation and funnel acceleration activities.
• Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell product configurations / portfolio effectively.
• Training direct / indirect sales channels.
• Identifying and establishing reference and show sites.
• Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate
• Coordinating product training for commercial teams by leveraging Global Product Marketing and Global Product Management support
• Providing commercial teams product knowledge in product
use, differentiation, positioning and pricing

• Jovago.com (now Jumia Travel) | Lagos
• Grew Jovago social media presence and engagement by over 100%
• Successfully organized & partnered with offline partners and events which increased visibility & bookings for Jovago
• Created the renowned Jovago/Lufthansa Make Your Dream Come True campaign which resulted in over a 50% increase in bookings within a 1-month period
• Evolved and implemented the Company's local marketing strategy
• Developed initiatives that drive thought leadership and build the Company's online and offline networks and communities
• Help and stimulate the creation of content across the business including case studies, propositions, blogs, white papers and other items that will help in the lead generation process
• Holistic campaign creation and development including campaign planning, audience targeting, messaging, and reporting
• Assist team members with customer contact strategies, proposition, content and business ideas to deepen the customer relationship and increase sales opportunities, and then execute on these campaigns Develop innovative approaches to lead generation Evaluate and track ROI
• Analyse campaign outcomes in detail, draw insights and make recommendations to the leadership team
• Analyse campaign progress on revenue, pipeline, awareness and market perception through reports on leads, conversion, ROI, opportunities and revenue potential
• Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
• Oversaw and guided brand marketing programs to optimize user product experience.
• Increased market awareness and penetration through development of creative collateral.
• Coordinated teams of design and implementation professionals to manage all project objectives.
• Created official company page on various social media platforms to facilitate interaction with customers.
• Increased consumer retention by reactivating dormant consumers through retention campaigns.
• Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
• Produced media kits to showcase key marketing analytics and demographics for sales presentations
• Leveraged YouTube and other viral marketing tools and channels to generate buzz.
• Identified low-cost opportunities to increase visibility and drive traffic.
• Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
• Negotiated advertising and commercial sponsorship contracts to save company money.
• Developed strategies to incorporate PR and media to further enhance brand and build market share.
• Redesigned user experience, site functionality and online merchandising to increase sales.
• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.

• Responsible for leading the campaign development.
  • Ensured implementation of campaign to ensure that campaign objectives such as increased market share, Customer acquisition - app downloads, new customers, activations & awareness
  • Tracked ROI on local marketing activities
  • Provided strong, effective & highly visible leadership to the Marketing and Communications team in order to capitalize on the full potential of this most critical resource.
  • Developed and implemented communications and media strategies that successfully deliver information and key messages to the public.
  • Developed and maintained a strong and productive relationship with both print and electronic media.
  • Provided ongoing media training to the management team.
  • Ensured management have the skills and confidence to deliver appropriate messages during interviews with the media.
  • Directed market research activities to keep abreast of changing demographics and other relevant issues in order to evaluate marketing and communication activities and to monitor emerging issues
  • Ensured the development of advertising and promotional plans and manages the annual advertising and promotional budget
  • Led marketing programs including advertising, graphics, and presentation preparation, implementation of seasonal initiatives, and point of purchase displays/merchandising
  • Developed strategic partnership activities and implement the execution framework and strategic plan on identified opportunities
  • Boosted website traffic and app downloads by 25% by creating an integrated social media strategy.
  • Directed a successful SEO and link-building campaign to increase the website's credibility and drive traffic.
  • Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy.
  • Boosted conversion rates by 15% through innovative customer relationship building and landing page optimization.

• Responsible for generating advertising on the website; locally and through advertising agencies
• Create and distribute company communique both internally and externally
• Single-handedly created and managed up to date social media accounts on Facebook, Twitter, LinkedIn, Wikipedia, Instagram, Wordpress and Google plus
• Demonstrated creativity and resourcefulness through the development of innovative solutions.
• Worked effectively in fast-paced environments.
• Developed strong communication and organizational skills through working on group projects.
• Gained strong leadership skills by managing projects from start to finish.
• Organized and detail-oriented with a strong work ethic.
• Constantly create innovative airline training materials for individual airlines to be used in retraining CCR staff
• Supervise all content that goes on the website to ensure their timeliness and relevance
• Constantly liaise with Chief Strategy Officer on ongoing deals and partnerships with airlines, hotels and destinations in working out benefits for the company
• Initiate and supervise interviews between the MD and several media agencies to ensure the essence of the brand is constantly communicated to the public
• Create and upload interesting - sometimes quirky videos on company's Youtube account to generate more views and eventually more hits on the website
• Edit and supervise all literature and communication from all staff of Wakanow to customers and stakeholders
• Review and update web contents periodically to ensure information is current & consistent
• Contribute to maintaining good teaming and collaborative environment in the Online Marketing Department
• Promote and maintain creative outlets that communicate the brand essence, vision, mission, products, and services online
• Supervise the creation of literature that promotes Wakanow's products, packages, services and customer/user experience.

• Go for news coverage, interviews and write reports and articles
• Research, source for news and current happenings on the internet to use for magazine content Transcription
• Proof reading of news stories
• Subscription drive
• Coverage and supervision of photo shoots
• Managed organization's online presence
• Create, edit and write content for TW's website in concise, acceptable language
• Periodically update web contents to ensure information remains current and informative
• Constantly promote and increase awareness of TW's products/essence via social media
• Handle organization's Human Resource functions
• Wrote and submitted accurate, engaging, and fact-checked stories.
• Suggested ways to make business copy more professional and sophisticated to Editorial team.
• Developed and maintained network of contacts to facilitate story development.
• Responded quickly to emergencies and other breaking news stories.
• Developed stories by researching facts and tracking down sources.
• Captured and edited audio, video and photographs to provide multimedia content to enhance stories.
• Stayed up-to-date with current events and trends to stay ahead of competition.
• Utilized SEO principles to optimize content for search engine rankings.