Chinedum Azuh
Social Media Marketing Manager
Lagos
Summary
An accomplished Social Media Manager with 11+ years of experience developing and executing campaigns that have driven significant website traffic and generated leads, resulting in a 1300% increase in followers and engagement, as well as a 200% increase in conversions across multiple platforms. Collaborated with cross-functional teams to develop visually compelling and engaging content, facilitate social media calendars and analyze metrics. Adept at monitoring accounts and responding to customer inquiries and feedback.
Overview
16
16
years of professional experience
4
4
years of post-secondary education
9
9
Certifications
Work History
Social Media Marketing Consultant
The Learning Lab
Lagos
01.2018 - Current
- Worked with multiple businesses and companies and provided beneficial advice and recommendations to them on any Digital Marketing/Social Media-related issues.
- Increased website traffic by 200% through pay per click campaigns
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities
Social Media Marketing Manager
Vadit Schools
Lagos
01.2021 - Current
- Created and implemented social media strategies that increased engagement by 60%.
- Created and scheduled 5+ social media posts per week in Facebook
- Analyzed and reported social media metrics, providing insights that informed future strategy and tactics.
- Reduced Facebook Ad fatigue, kept Ad frequency under control, reached right target audience and got higher relevance score through Facebook campaign optimization.
Social Media Marketing Manager
Love For All Nations
01.2012 - 10.2017
- Worked closely with pastors and heads of department to optimize content calendar across all platforms to coincide with new evangelistic programs and church growth events.
- Sourced 800+ images and wrote over 400 captions. Used www.canva.com to develop 350+ original designs.
- Increased Facebook followers from 500 to 10000 in one through organically.
- Actively responded to and answered 1500+ followers questions. Increased 1-on-1 engagement with target audience by 200%.
Contributing Editor
SuccessDigest
Lagos
01.2012 - 11.2014
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards..
- Created and managed wide range of content (blogs, videos, podcasts) resulting in 80% increase in engagement with target audiences
- Collaborated with writers and graphic designers to develop content schedules and plan workflows.
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines
Article Writer
Daily Independent
Lagos
12.2006 - 08.2009
- Created, edited, and proofread text content for company website and blog with in collaboration with 10 content writers.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach
- Repurposed and optimized existing content for use in different mediums
Education
Bachelor of Arts - Christian Education
01.2003 - 12.2006
Skills
Copywritingundefined
Certification
Diploma in Social Media Strategy - Alison - Empower Yourself
SEO Certified - HubSpot Academy
Issued Apr 2023 - Expires Apr 2024
Hootsuite Platform Training - Simplilearn
Google Analytics Certification - Skillshop
Issued Feb 2023 - Expires Feb 2024
Social Media Marketing - HubSpot Academy
Issued Feb 2023 - Expires Mar 2025
Meta Social Media Marketing Professional Certificate - Coursera
Timeline
Social Media Marketing Manager - Vadit Schools
01.2021 - Current
Social Media Marketing Consultant - The Learning Lab
01.2018 - Current
Social Media Marketing Manager - Love For All Nations
01.2012 - 10.2017
Contributing Editor - SuccessDigest
01.2012 - 11.2014
Article Writer - Daily Independent
12.2006 - 08.2009
TeamWork Bible School - Bachelor of Arts, Christian Education
01.2003 - 12.2006
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