Chinedu Emmanuel Kalu
Marketing Copywriter
Ibadan
Summary
Dynamic digital copywriter with a diversified background in brand management, digital marketing, product marketing, and eCommerce marketing. Approaching writing with a strategic and creative mindset, I bring skills in SEO optimization, market analysis, and brand development to the table. Love diving into creative writing, concept development, and content creation to lift team performance and achieve outstanding results.
Building lasting professional and personal relationships is my forte, and I'm committed to contributing to a company's success through my unique strengths. My goal? Landing a challenging role as a copywriter where I can put my expertise and passions to work, all while enjoying my hobbies and volunteer work on the side.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
3
3
Certifications
Work History
Copy Editor and Copywriter
Techdella.com
LAGOS
06.2018 - Current
- Developed and executed successful digital marketing campaigns that resulted in 35% increase in website traffic and 15% increase in sales revenue
- Implemented SEO strategies that improved search engine rankings, resulting in 40% increase in website organic traffic
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Managed social media accounts and created engaging content that increased followers by 50% and improved brand awareness
- In charge of website operation, including providing website performance reports; setting optimization
- Work Experience plans, and managing regular update tasks
- Led and trained new and existing members in social media team
- Managing and executing all direct mailing and emailing campaigns around country
- Reviewed and edited content for correct grammar and style.
- Developed and maintained database of high-quality boilerplate copy, enabling faster service and turnaround for time-sensitive projects.
- Mentored younger interns to help develop craft and sharpen skills.
- Produced clear, concise and accurate content to reflect tone and level of authority appropriate to content.
- Recommended copy edits based on knowledge of target audience and internal and external style guides.
- Collaborated with editors and page designers to create polished, attractive product.
- Created headlines, subheads and photo captions for local and national news stories.
- Pitched content strategies and managed asset acquisition.
- Researched topics to create accurate and engaging content.
- Utilized SEO techniques to optimize content for search engine rankings.
- Wrote and created content for various topics and mediums.
Director
Another Level Entertainments
Lagos
01.2021 - Current
- Developed and executed successful media strategies resulting in 90% increase in positive media coverage
- Managed team of 10 public relations professionals to effectively communicate company's message to public
- Created and maintained relationships with key media outlets, resulting in regular press coverage and increased brand visibility
- Acted as company rep/spokesperson in many public speaking occasions
- Achieved major increases in social media engagement
- Assisted news vendors in producing and directing content
- Attended presentations to get sponsorship
- Collaborated with external organizations and regional student branches during promotion of events, conferences
- Hosted creative brainstorming sessions for product launches and momentum PR strategies
- Designed, wrote, and/or produced presentations, press releases, articles, leaflets, in-house journals
- Work Experience reports, publicity brochures, information for websites, and promotional videos
- Responsible for supporting all publicity campaigns, events, and promotions while ensuring organization and planning based on objectives, performance, and quality standards
- Oversaw media relations for all C-Suite executives
- Managed social media promotions, content, event pages, etc.
Brand manager
WayFarer's Life
Alberta
04.2020 - 10.2023
- Developed and executed successful marketing campaigns, resulting in 20% increase in brand awareness
- Compiled product and customer data to generate informed profit projections.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Conducted market research to identify consumer trends and preferences, and utilized insights to create targeted messaging and brand positioning
- Collaborated with cross-functional teams to launch new products and initiatives, ensuring alignment with brand strategy and messaging
- Developed brand guidelines that ensured consistency across all channels and materials, and oversaw production of all marketing collateral
- Aligning social media updates with website updates to ensure content is up-to-date and consistent across both types of communication platforms
- Creating content designs and scheduling posts for pages on social media platforms.
Digital copywriter
ZMO.AI
Alberta Beach
06.2022 - 11.2022
- Conceptualized and created compelling website copy for company, SaaS fashion brand, resulting in 45% increase in online engagement and 25% rise in website traffic
- Managed time efficiently in order to complete all tasks within deadlines.
- Collaborated with design team to craft visually appealing and effective email campaigns, leading to 25% boost in open rates and 15% increase in click-through rates
- Developed social media content strategies that drove engagement and growth, resulting in 40% increase in followers and 20% rise in engagement rates
- Conducted extensive research to produce informative and engaging blog posts that positioned company as thought industry leader resulting in 50% increase in website referrals and 10% rise in brand
SEO Copywriter
Neofin Global Inc
Newscastle, United State
05.2022 - 10.2022
- Developed and implemented successful SEO strategies, resulting in 25% increase in website traffic and 15% boost in conversion rates
- Created compelling and optimized copy for landing pages, blog posts, and product descriptions, resulting in top rankings on search engines for targeted keywords
- Collaborated with cross-functional teams to ensure all content was aligned with brand messaging and SEO best practices, resulting in improved user experience and higher engagement rates
- Conducted thorough keyword research and competitive analysis to identify trends and opportunities for content optimization, resulting in improved search rankings and increased visibility for clients.
- Researched industry trends and customer preferences to inform copywriting efforts.
- Improved search result rankings with targeted SEO strategy.
Creative content manager
247 L'Afrique
Lusaka
02.2020 - 08.2021
- Developed and executed successful content strategy, resulting in 15% increase in social media engagement
- Developed strategies to optimize website content for search engine visibility.
- Managed content distribution to online channels and social media platforms.
- Managed team of content creators, providing guidance and feedback to ensure high-quality and engaging content was produced on regular basis
- Collaborated with cross-functional teams to create and launch multiple successful marketing campaigns, resulting in increased brand awareness and customer acquisition
- Analyzed data and provided insights to optimize content performance, resulting in 10% increase in user retention and 20% increase in conversion rates
- Developed collateral marketing material and presentations for purposes of advertising sales, sponsorships, partnerships, and events.
- Assisted in creating and implementing user-friendly and SEO-driven content guidelines
Education
Master of Science - Wood And Fibre Science (Wood Utilization)
University of Ibadan
Ibadan, Nigeria 04.2017 - 08.2018
B.FRM - Forest Resources
University of Ibadan
Ibadan, Nigeria 12.2010 - 05.2015
Skills
Content Marketing
Accomplishments
- KJDC Agency - Learn 1.0
- Led a team of volunteers to successfully organizeand execute a large-scale empowerment event forover 500 attendees
- Developed and delivered engaging presentations,workshops, and activities that inspired andmotivated participants to achieve their personaland professional goals
- Collaborated with event sponsors and partners tosecure funding and resources necessary for asuccessful event, resulting in a 25% increase indonations from the previous year
- Coordinated event logistics, including venuepreparation, catering, and transportation, ensuringa seamless and enjoyable experience for allattendees.
Certification
Marketing Strategy: SEO Copywriting - https://bit.ly/46mzebn
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.
John Cage
Timeline
Marketing Strategy: SEO Copywriting - https://bit.ly/46mzebn
06-2023
SEO: Keyword Strategy - https://bit.ly/44eWaaF
06-2023
Advanced SEO (How to Boost Lead Generation with SEO) - SEMRush - 4678c8986
05-2023
Digital copywriter
ZMO.AI
06.2022 - 11.2022
SEO Copywriter
Neofin Global Inc
05.2022 - 10.2022
Director
Another Level Entertainments
01.2021 - Current
Brand manager
WayFarer's Life
04.2020 - 10.2023
Creative content manager
247 L'Afrique
02.2020 - 08.2021
Copy Editor and Copywriter
Techdella.com
06.2018 - Current
Master of Science - Wood And Fibre Science (Wood Utilization)
University of Ibadan
04.2017 - 08.2018
B.FRM - Forest Resources
University of Ibadan
12.2010 - 05.2015
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