Chinedu Oparaku

Currently leading a team of 9 people, responsible for;

• Concepting and building engaging marketing programs, governing all communications for the brand, and creative/advertising developments to reinforce the key Moniepoint brand benefits and drive consumers to choose Moniepoint as their business banking partner
• Providing strategic marketing support and develop brand-building initiatives to drive brand performance for Moniepoint brand.
• Managing the budgets for advertising and promotional items.
• Delving into the competitor and customer insights analysis, which is leveraged for product development, identifying marketing opportunities and providing unique value to customers

Together we have achieved;

• 100% revenue growth for Moniepoint. We have grown from processing $4b to $8b in transactions monthly in under 9months.
• Deployed three 360 campaigns including the first ever marketing campaign (#Powering dreams), that grew active registered businesses on Moniepoint from 165,000 to over 260,000.
• We have increased over 76% awareness score chat amongst small and informal businesses in Nigeria, and still working on expanding that.

Led a team of 4 people that;

• Grew revenue for the stocktrade subsidiary by over 16% MoM
• Reduced dormancy rate on the Stocktrade app by 41% in under 6months
• Improved search ranking and increased CTR for the Trustees services
• Deployed over 7 micro digital campaigns, leveraging trends and UGC to attract over 3000 retail stocktraders in 8 months.
• Grew emailing list by over 100% from 100,000 to 261,000+
• Executed the first hybrid CSR marathon event (ARM run for the Future 2022). This event combined digital runners and physical runners

Led a team of 3 people that;

• Developed and deployed first ever brand and rebrand campaign.
• Managed corporate campaign that led to over N8bn inflow from existing and new clients MoM, leading to a 300% YoY
  revenue increase.
• Developed and deployed digital/social media campaigns that increased page followership and engagement across all platforms by over 25% MoM
• Improved customer experience through market research, leading to improvement of app onboarding experience.
• Established and managed internal communications channels. (Improved general staff engagement
• Updated archetype and identity of corporate and subsidiary brands, leading to increase in brand recall
• Planned and executed first proprietary event for the brand- Meristem GreenFest. The event attracted a footfall of over 2000 relevant guest, with a business conversion rate of over 16% within the mass affluent and HNI category)
• Managed annual marketing budgets of over $1M
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Assessed marketing copy, art comps and final designs and compared with established specifications.

• Leveraged tools like hootsuite, Hubspot & Google analytics to developed and track engagement strategies that helped manage flow of information to and from stakeholders within the digital media space.
• Managed communication agency and third party partners, to ensure internal requirements are delivered beyond standards.
• Led projects and analyzed data to identify opportunities for improvement.

• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
• Produced original, creative content for promotional advertisements and marketing materials.
• Reviewed and edited final copy for accuracy and to correct grammar errors.
• Wrote social media outreach posts on both informational and promotional topics.
• Responsible for content conceptualization, development and deployment of communications strategies for
  client brands.
  Developed radio and video commercials/content materials for Coca-Cola, Kanekalon, McVities
  Tracked performance and acceptance of communications materials, messages and campaigns.