Chiedozie Anyina

Dynamic music executive with over 14 years of experience in A&R, artist development, music licensing, and publishing. Proven success in executive leadership, forging strategic partnerships, and exceeding revenue goals within the telecom and music entertainment industries. Recognized for fostering collaboration, streamlining operations, and driving impactful growth. Passionate about shaping the future of music and entertainment in emerging markets globally.

• Revenue Growth: Increased EMEA SoundOn’s market share from 0.02% to 1.8%, while growing TikTok’s regional market share to 11% through innovative licensing agreements, artist collaboration, and strategic partnerships with major streaming platforms.

• Expanded African Operations: Spearheaded the launch of CRBT distribution in Ghana through MTN’s network, driving regional growth.

• Global Campaign Success: Managed viral tracks such as Love Nwantiti, Calm Down, KULOSA, You Wanna Bambam, This Year(Blessings), Sugar cane remix, Finesse and Bandana, etc. achieving widespread international recognition and acclaim.

• Innovative Campaigns: Spearheaded creative campaigns for high priority artists like Pheelz, Seeb, Davido, Burna Boy, Spyro, Yemi Alade, Tiwa Savage, Oxlade, AKA, Black Sheriff, Zuchu, Harmonize, Costa Titch, Oxkido, Diamond Platnumz, Master KG, Major League Djz, Lloyiso etc. resulting to thousands and millions of video creations on TikTok which led to millions of streams on DSPs.
• Workshop Facilitation: Hosted workshops, trainings and bootcamps for independent artists, onboarding over 800 artists in a day for SoundOn platform.
• Global Partnerships and Collaboration: Collaborated on events like Afro Nation 2022, Tomorrowland Music Festival, FIFA World Cup and FIFA Women’s Cup, AFCON, SAMA’28 Awards, NYEGENYEGE Festival Uganda, #MyPulse campaign with MTN, and major livestream events like BurnaBoy Live with Apple Music, On the Couch with DJ Neptune, etc thus, amplifying artists visibility and platform engagement.
• Artist Development: Mentored and Nurtured the careers of Anni3, Qing Madi, Timi Martins, Raybekah, Tiimie, BoyChase, Berri Tiga, Shoday, Guchi, Bayanni etc, guiding them through brand building, global collaboration, and audience engagement strategies.
• Digital Strategy: developed data-driven digital strategies to optimize playlist placements and editorial support resulting to high user engagement on the platform.