Chiamaka Okehi
United Kingdom
Summary
Results-driven Digital Media and Programmatic professional with over 12 years of experience across paid and organic digital marketing. Having progressed from organic social media and content strategy into Display and Programmatic media planning and buying, I specialise in delivering data-driven campaigns that drive measurable business results. Experienced in DV360, The Trade Desk, and Amazon DSP, managing multi-million-pound media budgets, leading client strategy, and optimising campaign performance through data, automation, and AI-driven solutions.
Overview
5
5
years of professional experience
Work history
Display and Programmatic Manager
Dentsu Aegis Network
Manchester
2023.01 - Current
- Lead the strategy, planning, execution, and optimisation across Display channels and Programmatic campaigns across DV360, The Trade Desk, and Amazon DSP, delivering performance against client and commercial objectives.
- Manage the operational success of a diverse portfolio of accounts, ensuring campaigns are delivered on time, within budget, and to the highest quality standards.
- Serve as the primary client contact and subject matter expert, building strong stakeholder relationships, providing strategic recommendations, and identifying opportunities for account growth alongside Account Directors.
- Manage the operational delivery of campaigns, collaborating with cross-functional teams to ensure high-quality execution, continuous optimisation, and best practice across digital media channels.
- Own the team's billing and revenue reconciliation processes, consistently reducing monthly unbilled revenue through effective collaboration with finance specialists and other internal stakeholders.
- Mentor team members and drive operational excellence by improving workflows, sharing Display and programmatic expertise, and implementing best practices across Display and Programmatic advertising.
- Champion the adoption of AI-driven technologies in the work place including Co-pilot and across Display and Programmatic campaigns, leveraging predictive bidding, audience modelling, generative AI, and performance insights to optimise media strategies, improve operational efficiency, and deliver enhanced client outcomes.
Account: Hollanad and Barrett, Parkdean, Halfords, Scottish power, Virgin Red, Albert Barlett,
Media Campaign Analyst (Contract)
Mediacom
2021.11 - 2022.01
- Established estimated spend forecasts against 1st party segments.
- Coordinate production and revision of media plans for key title campaigns.
- Ensure data appearing in dashboard matches platform data, identify and address discrepancies with appropriate team members.
- Manage comms and creative delivery between Sony PlayStation and specialist teams.
- Produce post-campaign analysis and reports.
- Attend internal and external meetings as needed.
Account: Playstation
Head of Social Media
Publicis
2021.02 - 2021.08
- Deliver best in class social media marketing strategies with KPIs suitable for marketing funnel.
- Oversee the planning and delivery of all projects assigned to the social media portfolio.
- Oversee, edit and deliver the end to end creation of monthly social media calendars for Facebook, Instagram, TikTok, Linkedin and Twitter. From conceptualization to design, approval and execution.
- Managed six Digital and Social Media projects concurrently, using prioritisation and time management skills to meet deadlines consistently.
- Planned the execution of social first tactical campaigns for Reality shows and creation of Digital films.
- Project managed Image bank shoots in line with budget and timeframe constraints.
- Team with digital product managers to effectively prioritize and sequence projects requiring digital resources.
- Leading and reporting on social media objectives and key results, crafting and driving the cadence of critical meetings, and ensuring that program/project progress is accurate and updated regularly.
- Communicate with clients about their accounts, market conditions and Digital and social media trends.
Accounts: Visa, Quaker Oats, PepsiCo, Heineken, Star Classic Beer, Star Radler Beer, Amstel Malt, Gulder, Spotify, Eva Soap, Hawaii soap, Super 2 biscuit, Flirt Vodka, ADF Cognac.
Education
Master of Science - MSc Digital and Strategic Marketing
University of Bradford
West YorkshireMaster of Science - MSc Organizational Behaviour
University of Lagos
LagosBachelor of Science - BSc Finance
University of Lagos
LagosAccomplishments
- LAIF Award for best use of Social media strategy for entertainment brands, won for Telemundo an NBCUniversal channel.
- Nomination for best use of Influencer marketing in Africa.
- LAIF Award for best entertainment and tourism brand on social media.
- Successful collaboration with social media platform TikTok to launch an integrated campaign.
- Several social media page growth by an average of 70% YOY.
- Brand and Music collaboration - a social media campaign that metamorphosed into a 360 campaign and featured on Big Brother due to positive sentiment from TA.
Timeline
Display and Programmatic Manager
Dentsu Aegis Network
2023.01 - Current
Media Campaign Analyst (Contract)
Mediacom
2021.11 - 2022.01
Head of Social Media
Publicis
2021.02 - 2021.08
Master of Science - MSc Digital and Strategic Marketing
University of Bradford
Master of Science - MSc Organizational Behaviour
University of Lagos
Bachelor of Science - BSc Finance
University of Lagos