Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
10
10
years of professional experience
Work History
Chief Marketing Development Officer
Benign Bakeries Ltd
11.2015 - Current
Counseled senior leadership during business development decision-making to optimize profitability, marketing strategy and communications planning.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Continually maintained and improved company's reputation and positive image in markets served.
Devised content strategy to effectively engage target audiences.
Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Regional Sales Manager
FCI Smyle International Ltd
11.2013 - 10.2015
Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
Finalized sales contracts with high-value customers.
Generated detailed sales reports and forecasts to analyze performance and track progress.
Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
Developed and maintained positive relationships with clients in assigned sales territories.
Introduced cost-saving initiatives to reduce losses and increase profit margin.
Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.