Cecilia Abbah
Gbagada Lagos
Summary
Product Marketing & Content Strategist
Results-driven Marketing and Content Strategist with experience in brand communication, digital marketing, and customer engagement within the automobile and digital media space.
Proven ability to create compelling content, improve brand visibility, and enhance customer experience across digital platforms. Skilled in translating business goals into clear, engaging content that drives audience growth and brand loyalty.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
Work History
Independent Digital Storyteller & Content Strategi
Self Employed
Lagos
03.2025 - Current
- Plan and execute content strategies focused on audience engagement, clarity, and brand storytelling
- Create and edit video content using tools like Canva and CapCut to support marketing and communication goals
- Manage end-to-end content production: ideation, scripting, filming, editing, and publishing
- Analyze content performance and audience insights to improve reach, engagement, and retention
- Train individuals and small teams on simplified video editing and content workflows
Product and Marketing Executive
Elizade Autoland (JAC Motors Nigeria) Ikeja
Lagos
07.2023 - 03.2025
- Supported business growth by coordinating customer communication and improving overall client experience
- Assisted in product positioning and marketing communication, ensuring clarity for potential customers
- Conducted market and competitor research to inform product and marketing strategies
- Collaborated with sales, service, and management teams to maintain consistent brand messaging
- Strengthened digital presence and supported lead generation through content and engagement initiatives
Content & Social Media Manager
Elizade Autoland (JAC Motors Nigeria), Ikeja,
Lagos
04.2022 - 06.2023
- Developed and executed social media strategies aligned with brand and business objectives
- Managed customer interactions across digital platforms, improving response time and engagement
- Increased brand visibility through targeted content and campaign optimization
- Monitored analytics and performance metrics to refine content strategy
- Maintained brand reputation through active community management and feedback response
Creative Director
Contentique Studios, Yaba
Lagos
02.2019 - 10.2021
- Led creative direction for video and photography projects for brands and clients
- Managed content production processes from concept to final delivery
- Supervised a team of creatives including designers, videographers, and editors
- Delivered high-quality, brand-aligned content that improved client visibility and engagement
Education
Bachelor of Science - Pharmacology
Olabisi Onobanjo University
Sagamu, Ogun State , Nigeria 10.2016 - 03.2021
Skills
- Content Strategy & Storytelling
- Social Media Management & Growth
- Brand Communication & Positioning
- Digital Marketing & Campaign Execution
- Customer Experience & Engagement
- Market Research & Competitor Analysis
- Creative Direction & Content Production
- Cross-functional Team Collaboration
Languages
English
First Language
English
Proficient (C2)
C2
Yoruba
Elementary (A2)
A2
Additional Skills
- Strong Communication & Presentation
- Team Collaboration & Leadership
- Time Management & Organization
- Creative Problem-Solving
- Fast Learner & Adaptable
Affiliations
- Content Creation & Visual Storytelling
- Personal Development & Business Growth
- Travel & Culture
- Fitness & Wellness
Accomplishments
- Rising Star Award
Timeline
Independent Digital Storyteller & Content Strategi
Self Employed
03.2025 - Current
Product and Marketing Executive
Elizade Autoland (JAC Motors Nigeria) Ikeja
07.2023 - 03.2025
Content & Social Media Manager
Elizade Autoland (JAC Motors Nigeria), Ikeja,
04.2022 - 06.2023
Creative Director
Contentique Studios, Yaba
02.2019 - 10.2021
Bachelor of Science - Pharmacology
Olabisi Onobanjo University
10.2016 - 03.2021