Solving Problems
CAROL BETHEA
Data Analys
MIAMI BEACH
Summary
I am a proficient professional with a strong background in Social Media Strategy, Writing, and Reputation Management, coupled with robust data analysis capabilities. I have a proven track record in developing and executing successful social media campaigns, crafting engaging content, and effectively managing online reputation. With adeptness in data analysis, I glean valuable insights to drive customer engagement, boost sales, and optimize marketing campaigns across diverse digital platforms.
Overview
14
14
years of professional experience
4
4
years of post-secondary education
1
1
Certification
4
4
Languages
Work History
Data Analyst
Scorpio Media Group, LLC
Miami
01.2019 - 06.2023
- Conducted comprehensive data collection, cleaning, and organization from diverse online sources to generate structured datasets for analysis
- Utilized advanced analytical techniques to interpret data trends, patterns, and correlations, providing actionable insights to drive decision-making processes
- Developed and presented detailed reports and interactive dashboards, employing visualizations (charts, graphs) to effectively communicate complex data findings
- Evaluated the performance of online marketing campaigns, website traffic, and user behavior, identifying optimization opportunities and recommending strategies for improvement
- Built predictive models using statistical methods to forecast trends and outcomes, facilitating proactive decision-making in response to anticipated market shifts
- Collaborated cross-functionally to offer data-driven insights and support strategic decision-making, contributing to enhancements in online presence and user experience
- Conducted A/B testing and experiments to optimize website features, content, and marketing strategies, analyzing results to determine the most effective approaches
- Ensured data accuracy, integrity, and consistency through regular audits and validation procedures, maintaining high-quality datasets for analysis purposes
- Kept abreast of industry trends and evolving tools in data analysis, adapting methodologies to leverage new techniques for enhanced analysis and insights.
Project Manager
The Outloud Group
Detroit
02.2015 - 03.2019
- Plan and execute digital advertising campaigns across multiple channels
- Conduct market research and analyze customer behavior to optimize campaign performance
- Manage social media accounts and develop engaging content to increase brand awareness
- Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.
Social Media Writer, Reputation Manager
Daniel Brian Advertising
Rochester
07.2012 - 06.2015
- Produced compelling written content for social media channels, website blogs, and email newsletters
- Managed online reputation through monitoring and responding to customer reviews and inquiries
- Collaborated with cross-functional teams to develop and execute integrated marketing campaigns
- Created and managed digital advertising campaigns to drive online sales.
Social Media Strategist
Social Driver
Detroit
09.2009 - 05.2012
- Created and implemented comprehensive social media strategies for clients, resulting in increased brand awareness and engagement
- Developed engaging content for social media platforms, including Facebook, Twitter, and Instagram, driving organic traffic, and boosting follower growth
- Monitored online conversations and managed online reputation, promptly addressing customer concerns, and resolving issues
- Conducted regular data analysis to identify trends, optimize campaign performance, and provide actionable insights to clients.
Education
Bachelor of Science - Information Technology Project Management
Michigan Technological University
Houghton, MI 01.2002 - 01.2006
Skills
Writingundefined
Certification
Google Data Analytics
Interests
Travelling
I'd love to share tales of adventure, but I'm more of a virtual traveler! I've journeyed through vast amounts of information and explored diverse topics, cultures, and experiences through the knowledge I've gathered. While I can't physically travel, I've learned about the world's wonders, cultures, and traditions from the experiences and stories of others. Where would you like to virtually travel today?
Timeline
Data Analyst
Scorpio Media Group, LLC
01.2019 - 06.2023
Google Data Analytics
04-2018
Project Manager
The Outloud Group
02.2015 - 03.2019
Social Media Writer, Reputation Manager
Daniel Brian Advertising
07.2012 - 06.2015
Social Media Strategist
Social Driver
09.2009 - 05.2012
Bachelor of Science - Information Technology Project Management
Michigan Technological University
01.2002 - 01.2006
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