David Ekefre
Copywriter / Copywriting Strategist
Lagos
Summary
Flexible Copywriter with 5 years of converting casual browsers into loyal customers, and ready to take on varied and diverse writing projects. Equally skilled at delivering technical whitepapers and promotional ad copy. Dedicated to broadening companies' customer bases by enhancing public appeal through clever advertising copy. Keen to take ownership of brand identity initiatives and customer outreach efforts.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
Work History
Copywriter & Technical Blogger / Key Account Executive
Wendu
08.2022 - Current
- Write and edit technical/business/SaaS blog posts, resulting in almost 70% increase in inbound/outbound outreach harvests
- Develop and implement a product adoption strategy, gaining market penetration and customer onboarding at a rate of 5 customers per month
- Initiate and manage an MSP partner network to increase product adoption and traction through price differentiation offerings, resulting in onboarding of over 5 partners monthly
- Strengthen presentation and demo skills, SaaS sales mechanisms, and customer journey strategies.
CMO /Chief Revenue Officer
CloudPlexo
Lagos
06.2022 - Current
- Contribute to marketing and communications strategies, increasing brand awareness by 60% and driving inbound leads
- Collaborate with team leads to manage daily deadlines, ensuring timely delivery of creative assets
- Initiated and drove the marketing and communications strategies of the company, increasing brand awareness by 60%, measured by an increase in inbound leads
- Increased business-to-business partnerships through our managed service provider (MSP) partner network for our SaaS tool, which has led to an increase in market traction by 40%
- Collaborate with team leads to manage daily deadlines, ensuring timely delivery of creative assets
- Ensure quality assurance on creative products to maintain brand consistency and adherence to marketing strategies.
Director
DEX Bakery
10.2020 - 03.2022
Senior Business Process Management Consultant
Ya'ats Advisory Services
07.2016 - 12.2019
- Created and managed blogsite (https://yaatsservices.wordpress.com/2017/05/01/whos-your-nkem/) that improved inbound leads by 60% by running weekly blog campaigns
- Conducted company-wide employee satisfaction and engagement survey program for a media company, resulting in a 60% increase in employee satisfaction and engagement
- Transformed multiple businesses from inception, including a driving school business, a printing and photocopying business, and an aquatic farm, gaining licenses, certifications, and regulatory compliances.
Education
Master of Science (MSc) - ICT, Business
University of Leiden
01.2014 - 01.2016
Bachelor of Science (B.Sc - Information Systems
American University of Nigeria
01.2009 - 01.2012
Skills
Writing Skills
Timeline
Copywriter & Technical Blogger / Key Account Executive
Wendu
08.2022 - Current
CMO /Chief Revenue Officer
CloudPlexo
06.2022 - Current
Director
DEX Bakery
10.2020 - 03.2022
Senior Business Process Management Consultant
Ya'ats Advisory Services
07.2016 - 12.2019
Master of Science (MSc) - ICT, Business
University of Leiden
01.2014 - 01.2016
Bachelor of Science (B.Sc - Information Systems
American University of Nigeria
01.2009 - 01.2012
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