Busayo Durojaye
Product Marketing
Lekki,Lagos
Summary
Accomplished PMM with over 2 years of experience in delivering 10 product launches and improvement initiatives. Spearheaded 2 successful business partnerships and 1 successful public relations campaign. Seeking to utilize product marketing expertise to increase Google’s revenues.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
Work History
Product/Brand Marketing Manager
Kudi (YC '17)
Lekki, Lagos
12.2020 - Current
- Conducted monthly customer surveys to determine most sought-after product features and improvements.
- Facilitated several Focus Group Discussions to understand customer needs and pain-points which led to significant improvement in product development.
- Led successful marketing campaigns for new products and ensured their timely launch month over month.
- Contributed to 10 successful product launches and improvements through go-to-market strategies and communication design.
- Spearheaded 100% revenue growth within 3 months on 2 products.
- Led successful product partnership with a budding Fin-tech startup which recorded over 1500 customer sign-ups within first month of launch.
- Spearheaded 1 public relations campaign and assisted on another to announce brand partnerships with other businesses.
Product Marketer/Community Manager
Kudi (YC '17)
Lekki, Lagos
09.2019 - 12.2021
- Organized over 20 on-site and virtual town-hall meetings across Nigeria to build customer loyalty and brand trust.
- Led first iteration of end-user customer loyalty program which included in-depth analysis of financial behaviors of 100 customers.
- Contributed on new website design and launch through copywriting and communication design.
- Responsible for all UX writing and editing on Kudi Agent app.
Education
Bachelor of Science - Demography And Social Statistics
Obafemi Awolowo University
Ile-Ife, Osun State 01.2011 - 08.2015
Skills
Marketing research
Marketing strategy
Corporate marketing experience
Experience creating marketing objectives
Marketing program performance
Marketing promotions
Marketing communications expertise
Promotions and marketing strategies
Strategic Planning and Analysis
Exceptional Verbal and Written Communication Skills
UX/Copywriting
Certification
Inbound Methodology Certification
Tools
Proficient in the use of;
- Google Workspace
- Intercom
- Firebase
- AppFollow
- Tableau
- Bitly
- Mailchimp
Timeline
Product/Brand Marketing Manager
Kudi (YC '17)
12.2020 - Current
Product Marketer/Community Manager
Kudi (YC '17)
09.2019 - 12.2021
Content Marketing Certification
09-2019
Inbound Methodology Certification
02-2016
Bachelor of Science - Demography And Social Statistics
Obafemi Awolowo University
01.2011 - 08.2015