BRIGHT OVAT
Alimosho LGA
Summary
I am sales and marketing leader with experience in territory management, market research, customer engagement, and executive reporting. I Lead teams, build client relationships, and use sales metrics to improve performance, support revenue growth, and strengthen customer retention. i believe in strong planning, coaching, and cross-functional coordination across business development and operations.
Overview
2
2
Languages
13
13
years of professional experience
Work History
Territorial Sales Manager
ADRON HOMES & PROPERTIES
Lagos Island , Nigeria
03.2024 - Current
- Developed and executed territory sales plans that increased customer acquisition and maximised sales opportunities within Lagos Island.
- Led, coached, and motivated team of sales professionals to consistently meet and exceed monthly and quarterly sales targets.
- Managed sales and business development activities across Lagos Island territories to achieve revenue and market share objectives.
- Identified new market opportunities through competitor analysis and customer insights, informing strategic sales initiatives.
- Built and maintained strong relationships with prospective clients, corporate partners, and key stakeholders to drive business growth.
- Monitored territory performance using key sales metrics and implemented action plans that enhanced sales effectiveness.
- Conducted regular field visits to provide coaching, evaluate sales performance, and ensure adherence to company standards.
- Collaborated with marketing and operations teams to execute promotional campaigns and improve customer engagement.
- Negotiated high-value sales agreements and managed the sales pipeline from lead generation through closing.
- Prepared sales forecasts, territory performance reports, and market intelligence for senior management.
- Resolved customer concerns and escalated issues promptly, ensuring a high level of customer satisfaction and retention.
- Recruited, trained, and mentored new sales representatives, fostering a high-performing sales culture.
DISTRICT MARKETING MANAGER
ADRON HOMES & PROPERTIES
Lagos Mainland, Nigeria
03.2022 - 02.2024
- Developed and executed organisation marketing strategies based on market trends, competitor analysis, and customer insights.
- Managed marketing and business development activities across assigned territories, driving customer acquisition and revenue growth.
- Identified new business opportunities and expanded the company's presence within assigned territories.
- Led, coached, and supervised a team of marketing executives to consistently achieve sales and performance targets.
- Achieved and exceeded monthly and quarterly sales targets through strategic planning and effective team leadership.
- Monitored district performance through sales metrics and KPIs, implementing corrective actions to address performance gaps and enhance profitability.
- Coordinated promotional campaigns, sales events, and community engagement initiatives, enhancing brand awareness and expanding market penetration.
- Built and maintained strong relationships with key clients, corporate partners, and stakeholders to expand business opportunities.
- Prepared sales forecasts, performance reports, and market intelligence for senior management to support strategic decision-making.
- Collaborated with cross-functional teams, including sales, customer service, and operations, to ensure seamless customer experience.
- Conducted regular field visits to evaluate team performance, provide coaching, and ensure compliance with company standards.
- Managed customer concerns and resolved escalated issues promptly, increasing customer satisfaction and boosting retention rates.
- Recruited, trained, and mentored new marketing personnel, fostering a high-performance and results-driven culture.
- Oversaw marketing budgets and resource allocation to maximize return on investment.
- Ensured consistent execution of company policies, marketing initiatives, and operational procedures across the district.
Regional Marketing Manager
ADRON HOMES & PROPERTIES LTD
Lagos, Nigeria
01.2020 - 02.2022
- Utilized data-driven insights to analyze market trends and customer needs, resulting in the development of new revenue-generating strategies.
- Collaborated with cross-functional teams to implement change initiatives, ensuring alignment with organizational objectives and strategies.
- Conducted organisational assessments to identify improvement areas and developed customised plans to streamline processes, enhancing overall efficiency.
- Led and executed organizational transformation projects, resulting in a 20% increase in operational efficiency in the year 2021 and had a 15% reduction in costs.
- Implemented performance measurement systems to track project progress and identify bottlenecks, facilitating continuous improvement initiatives.
- Identified root causes of operational challenges and implemented effective solutions, improving team productivity and operational effectiveness.
- Developed and delivered training programs to enhance employees' understanding of change processes and manage resistance.
Business Executive
ADRON HOMES & PROPERTIES LTD
01.2017 - 12.2019
- Identified new business opportunities through market research, developed business proposals, and negotiated contracts, contributing to growth initiatives.
- Developing and implementing sales and marketing strategies to maximise revenue and market share.
- Executed strategic plans to align with organisational goals and objectives, enhancing overall direction.
- Mitigated risks and ensured compliance with regulations by implementing comprehensive risk management strategies, safeguarding organisational integrity.
Sales Assistant
PENTAGRAM CHINESE RESTAURANT
Lekki
01.2014 - 12.2016
- Delivered exceptional customer service by addressing company's client enquiries, resolving complaints promptly, and maintaining a friendly, professional demeanour.
- Took customer orders while accurately recording preferences and special requests, ensuring a personalised service.
- Recommended products to customers based on preferences, dietary restrictions, and current promotions to enhance their shopping experience.
- Oversaw customer engagement at Lekki PH1
Education
BSc. - Business Administration
NEXFORD UNIVERSITY
Washington, United States01-2019
WASSCE -
SAPPHIRE STONES COLLEGE
MEIRAN ALAGBADO, LAGOS, NIGERIA01-2016
First School Leaving Certificate - English Language, Yoruba Language
BRIGHT LAND NUR/PRY SCHOOL
APAPA, LAGOS, NIGERIASkills
- Sales strategy development
- Proficient in market research and analysis
- Sales forecasting
- Proven track record in sales and marketing
- Customer engagement strategies
- Excellent time management and project management skills
- Proficient in Microsoft Office Suite and CRM software
- Analytical problem-solving
- Excellent interpersonal and communication skills
Languages
English Language
Yoruba Language
Custom
- Genniene Dollison, Participant Advocate I, gennienedollison@gmail.com
- Yewande Olatimeyin, Deputy Director Sales & Marketing, yewandw.olatimehin@adronhomesproperties.com
Hobbies and interests
- Reading
- Traveling
- Sport Enthusiasts
Timeline
Territorial Sales Manager
ADRON HOMES & PROPERTIES
03.2024 - Current
DISTRICT MARKETING MANAGER
ADRON HOMES & PROPERTIES
03.2022 - 02.2024
Regional Marketing Manager
ADRON HOMES & PROPERTIES LTD
01.2020 - 02.2022
Business Executive
ADRON HOMES & PROPERTIES LTD
01.2017 - 12.2019
Sales Assistant
PENTAGRAM CHINESE RESTAURANT
01.2014 - 12.2016
BSc. - Business Administration
NEXFORD UNIVERSITY
WASSCE -
SAPPHIRE STONES COLLEGE
First School Leaving Certificate - English Language, Yoruba Language
BRIGHT LAND NUR/PRY SCHOOL