Gaming
BRIAN ABEL
Commercial And Digital Transformation Leader
Summary
Well-versed in establishing and improving regional sales plans to capitalize on market trends and customer desires. Exceptional leader, problem-solver and planner with expertise in sales and digital transformation. Forward-thinking, hardworking and high-producing.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Regional Sales Manager, West Africa
Ad Dynamo International
Lagos
11.2022 - Current
- Currently managing the ad sales operations for Twitter, Snapchat, Spotify and Yahoo of >$6M across our West African Business Unit
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly incremental revenue and customer satisfaction ratings.
- Hiring and coaching a team of sales associates across the region
- Managing the P&L for our West African Business Unit
- Leading new acquisition of platforms
- Successfully participated in the getting Meta representation in the region
Twitter Team Lead, Greater Africa
Ad Dynamo International
Nairobi
06.2021 - 10.2022
- Managing ad sales operations for Twitter of >$4M across East and West Africa
- Maintaining and building networks across the advertising industry at C-Suite Level
- Leading a team of sales people across the region to achieve sales targets
Twitter Client Partner, West Africa
Ad Dynamo International
Nairobi
10.2019 - 05.2021
- Business development to drive revenue growth for Twitter Ads across major markets in West Africa
- Managing sales cycle in-market with large clients in West Africa to maintain a solid customer base
- Leading Twitter advertiser education in West Africa
- Driving digital marketing strategies for key clients in the region through consultative selling
Twitter Account Coordinator
Ad Dynamo International
Nairobi
01.2019 - 09.2019
- Onboarding new clients across Sub Saharan Africa
- Executing go-to-market strategies for entry into new markets to drive revenue
- Maintained extensive knowledge of competitors' offerings and presence in assigned territories.
- Managing small scale relationships across the region with new advertisers
Trainee
American Chamber of Commerce
Nairobi
08.2018 - 12.2018
- Advocating on behalf American Businesses in Kenya to the Government of Kenya
- Supporting in formulation and creating the implementation long term strategic plan for the company
- Drive ideation and adoption of digital products to drive efficiency for the company
Commercial Trainee
FCS, United States Embassy
Nairobi
01.2018 - 05.2018
- Performing market research to get prequalified investment vehicles for American firms
- Supporting American companies looking to enter into the market to execute their go-to-market strategies
- Identifying business opportunities for Kenyan firms in the United States of America
- Advocating for American Businesses in Kenya
- Provided clerical support, addressing routine and special requirements.
Education
Master of Science - Digital Transformation
University of Hull
01.2021 - Current
Executive Certificate in Digital Marketing, Disruptive Strategy -
Saïd Business School, University of Oxford
10.2020 - 12.2020
Executive Certificate in Strategic Management and International Marketing -
University of La Verne
California, USA 01.2019 - 01.2019
Bachelors of Commerce - Accounting
Strathmore University
Nairobi 04.2015 - 12.2018
Skills
Advertising knowledge
Interests
Learning something new
Timeline
Regional Sales Manager, West Africa
Ad Dynamo International
11.2022 - Current
Twitter Team Lead, Greater Africa
Ad Dynamo International
06.2021 - 10.2022
Master of Science - Digital Transformation
University of Hull
01.2021 - Current
Executive Certificate in Digital Marketing, Disruptive Strategy -
Saïd Business School, University of Oxford
10.2020 - 12.2020
Twitter Client Partner, West Africa
Ad Dynamo International
10.2019 - 05.2021
Executive Certificate in Strategic Management and International Marketing -
University of La Verne
01.2019 - 01.2019
Twitter Account Coordinator
Ad Dynamo International
01.2019 - 09.2019
Trainee
American Chamber of Commerce
08.2018 - 12.2018
Commercial Trainee
FCS, United States Embassy
01.2018 - 05.2018
Bachelors of Commerce - Accounting
Strathmore University
04.2015 - 12.2018
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