Boluwatife Olusanya
Summary
Digital Marketing Specialist
Digital marketing executive with a passion for crafting compelling stories and delivering measurable results. With years of experience in digital marketing, and expertise in SEO, content marketing, paid advertising, and social media management. Proven ability to boost website traffic, generate leads, and drive sales.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
E Sales Studio
09.2024 - Current
- Manage and optimize website contents for SEO and user experience.
- Keyword expansion opportunity research
- Evaluated market trends to stay current on consumer and competitor changes.
- Monitoring search console trend and rankings.
- Internal links optimization.
Digital Marketing Executive
EduRepublic Consults
08.2023 - 03.2024
- Manage and optimize website contents for SEO and user experience.
- Develop and manage paid advertising campaigns.
- Analyze campaign performance and optimize for improved ROI.
- Created and curated content for social media and blog platforms.
- Conducted market research and competitor analysis.
Social Media Manager
Rentizy Technologies
12.2022 - 02.2023
- Create and configure social media accounts.
- Complete and optimize social media profiles for maximum visibility and engagement.
- Create website content.
- Provide documentation and trainings for interns.
Digital Operations Associate
Pegasus Enterprice Company Limited
02.2022 - 10.2022
- Develop and execute a comprehensive digital strategy to drive sales growth, customer engagement and brand awareness.
- Create and curate website contents.
- Conducted market research and competitor analysis.
- Analyze data to drive conversion and ROI
- Develop and execute Whatsapp marketing to nurture leads and drive conversions.
- Work closely with sales, marketing, and product teams to align digital strategy.
Social Media Manager
Living Faith
02.2018 - 12.2021
- Create and configure social media accounts.
- Complete and optimize social media profiles for maximum visibility and engagement.
- Create and curate high-quality, engaging content that reflects the values and message.
- Wrote engaging and successful press releases to control information and public opinion.
- Manage campaigns to foster special programs, engagements and visibility.
Education
Bachelor of Science - Zoology
Olabisi Onabanjo University
01.2022
Skills
- SEO
- Social Media Marketing
- Campaign Management
- Email Marketing
- Analytics and Reporting
- Storytelling/Content Creation
- Market/Industry Research
- Digital Marketing Strategies
- Project Management
- Brand Awareness and Promotion
- Collaboration and Communication
- Adobe Creatives
Accomplishments
- Facilitated cross-functional team meetings and collaboration among team members.
- Facilitated Digital Marketing session in a tech career day meeting.
- Trained 10 participants in a skill acquisition program.
Certification
- Social Media Marketing, Programming Hub
- Instagram Marketing, Udemy
- Digital Skill, Accenture
- Email Marketing, Udemy
Timeline
Digital Marketing Specialist
E Sales Studio
09.2024 - Current
Digital Marketing Executive
EduRepublic Consults
08.2023 - 03.2024
Social Media Manager
Rentizy Technologies
12.2022 - 02.2023
Digital Operations Associate
Pegasus Enterprice Company Limited
02.2022 - 10.2022
Social Media Manager
Living Faith
02.2018 - 12.2021
Bachelor of Science - Zoology
Olabisi Onabanjo University
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