Bolaji Matanmi
Digital Comms, Strategist & Pop Culture Enthusiast.
Lagos,Nigeria
Summary
Digital Communitions, Strategist & Pop Culture Enthusiast. I’m a Digital Marketer and Strategist with over 5 years of Digital Marketing experience. Living in Lagos, Nigeria. I'm seasoned in Digital & Asset management, Marketing Strategy Development, Social Media Marketing & Management, Writing and more.
Overview
6
6
years of professional experience
1
1
year of post-secondary education
2
2
Languages
Work History
Digital Marketing Executive
OKUNOREN
Ikoyi, Lagos
08.2020 - 12.2021
- Directed traffic growth strategies, including SEO, affiliate linking campaigns, content distribution, email marketing and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by [Number]%.
- Created content strategies for digital media.
Digital Marketing Executive
Villa Monument Hotel
Victoria Island, Lagos
03.2020 - Current
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by [Number]%.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Created content strategies for digital media.
- Helped clients develop website portals and social media pages to promote businesses.
- Developed and maintained courteous and effective working relationships.
Digital Marketing Executive
355 Restaurants And Lounge
Victoria Isalnd, Lagos
02.2020 - Current
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by [Number]%.
- Created content strategies for digital media.
- Developed and maintained courteous and effective working relationships.
Head of Influencer Marketing
Pentagon Entertainment
Lekki, Lagos
12.2019 - 01.2020
- Handled day-to-day running of Social media marketing, ensuring high levels of productivity and progression.
- Collaborated with Social Media Influencers to achieve results.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
Digital Marketing Executive
Epignosis Management Solutions
Lekki, Lagos
09.2017 - 01.2019
- Directed traffic growth strategies, including SEO, affiliate linking campaigns, content distribution, email marketing and trackbacks.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Implemented weekly promotional and editorial strategies to improve customer engagement across all channels.
- Developed paid client ads for use on diverse social media platforms, achieving average of users per ad.
- Created content strategies for digital media.
- Developed and maintained courteous and effective working relationships.
Head of Public Relations
Tinny Entertainment
Lekki, Lagos
10.2017 - 02.2018
- Monitored marketing content for quality, accuracy and impact.
- Maintained proactive media relations program by distributing news releases for placement, building strong relationships and monitoring all forms of media.
- Coordinated press releases and handled press inquiries for the Artists under the record label.
- Developed campaigns to increase public awareness of company and engage customers.
- Worked with marketing department on branding strategies.
Digital & Asset Manager
Tinny Entertainment
Lekki, Lagos
05.2015 - 08.2018
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Responded to email and social media messages according to prescribed policies.
- Tracked social media trends and adapted to attract target follower demographic.
- Created unique and engaging content for range of social media platforms including Pinterest, FaceBook and Instagram.
- Designed and presented social media campaign ideas.
- Identified thought leaders and influencers to promote and engage in brand activities.
- Contributed to mock-ups, email campaigns and social media content.
- Assisted in managing corporate social media channels including Facebook and Twitter.
Media Representative
E-KnowHow Group
Lagos, Nigeria, Nigeria
02.2016 - 11.2017
- Created content strategies for digital media.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
Social Media Manager
Qbay Collections
Lagos,Nigeria
05.2015 - 01.2016
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Increased customer engagement through social media.
Digital & Asset Manager
Tinny Entertainment
Lagos, Nigeria
05.2015 - 08.2017
- Record Label Built and managed their Official Instagram page @TinnyEntAFrica from scratch to 60k+ also current Twitter page from 10k+ to 20k+.
- Contact: Timilehin Arokodare (CEO) – +2349070001234.
Social Media Manager & Blogger
Alibi OnTv
Lagos, Nigeria, Nigeria
11.2014 - 07.2015
- An Online TV Station and Production company.
Social Media Manager & PR Manager
RealGlitz Magazine
Lagos, Nigeria
09.2014 - 05.2015
Education
Ph.D. - Leisure And Tourism Management
Lagos State Polytechnic
Lagos, Nigeria 10.2015 - 02.2017
Skills
Ability to develop/create ideasundefined
Timeline
Digital Marketing Executive
OKUNOREN
08.2020 - 12.2021
Digital Marketing Executive
Villa Monument Hotel
03.2020 - Current
Digital Marketing Executive
355 Restaurants And Lounge
02.2020 - Current
Head of Influencer Marketing
Pentagon Entertainment
12.2019 - 01.2020
Head of Public Relations
Tinny Entertainment
10.2017 - 02.2018
Digital Marketing Executive
Epignosis Management Solutions
09.2017 - 01.2019
Media Representative
E-KnowHow Group
02.2016 - 11.2017
Ph.D. - Leisure And Tourism Management
Lagos State Polytechnic
10.2015 - 02.2017
Digital & Asset Manager
Tinny Entertainment
05.2015 - 08.2018
Social Media Manager
Qbay Collections
05.2015 - 01.2016
Digital & Asset Manager
Tinny Entertainment
05.2015 - 08.2017
Social Media Manager & Blogger
Alibi OnTv
11.2014 - 07.2015
Social Media Manager & PR Manager
RealGlitz Magazine
09.2014 - 05.2015
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