BITRUS BYENYAN JESSICA
Lekki Phase 1,Nigeria
Summary
Admissions, Media, Marketing and communications professional with expertise in project management within education and arts sectors. Demonstrated success in leading innovative initiatives and building community partnerships. Skilled in developing and executing communication and marketing strategies that drive institutional growth. Committed to promoting equitable and inclusive education systems globally.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
Work history
Admissions Director
American International School Lagos (AISL)
Lagos, Nigeria
07.2021 - 10.2025
- A member of the operations leadership team and sustainability and development task force, responsible for driving external initiatives to boost the school's profile and increase enrollment.
- Communicated school value proposition to prospective families, corporates, embassies, and NGOs.
- Increased enrollment through effective open house planning, community engagement, digital marketing activations, and creation of admissions marketing materials including; view books, annual reports, school profiles, in collaboration with the Marketing and Communications team.
- Increased inquiry conversions by streamlining admissions policies, processes and procedure through the implementation of new systems and website upgrade, in collaboration with the technology department.
- Collaborated with Learning Leadership team, Marketing and Communications team to plan new family orientations and new student onboarding.
- Coordinated AISL Admissions Committee/Learning Leadership team to establish efficient admissions processes and assess applications to determine placements.
- Administered admissions assessments (MAP, Easy CBM, Interviews) for thorough evaluation of candidates.
- Maintained accurate enrollment and demographic data for reporting purposes.
- Provided quarterly admissions projections and enrollment reports to the Principals, Business Manager, Superintendent and Board of Directors for financial planning and class size adjusments.
- Partnered with school counselors to facilitate transitions of incoming and outgoing students.
- Conducted annual re-enrollment exercise and collaborate with the business office to ensure timely payment of re-enrollment fees.
- Collaborate with parent organization to ensure seamless transition of new families into the school community and community at large.
Middle/High School Yearbook Advisor
American International School Lagos (AISL)
Lagos, Nigeria
08.2022 - 10.2025
- Oversaw yearbook production, including site administration, design, and editing processes.
- Trained students to develop and gather content that reflects school’s narrative.
- Provided instruction to enhance collaboration and teamwork within classroom settings.
- Successfully produced three editions of yearbooks, showcasing school events and achievements.
Media Communications Coordinator
American International School Lagos (AISL)
Lagos, Nigeria
02.2019 - 06.2021
- Contributed to school’s re-branding development and brand roll out.
- Designed and implemented digital storytelling strategy to grow school’s social media platforms and improve digital community engagement.
- Spearheaded content creation for social platforms, amplifying AISL’s digital presence.
- Documented and archived educational activities.
- Contributed to Justice, Diversity, Equity, and Inclusion (JDEI) team to engage in curriculum audit and develop culturally responsive teaching strategies.
- Served on CIS/MSA Accreditation Committee, developing initiatives to strengthen school-community partnerships.
Independent Art Curator
01.2019 - 01.2020
- Lagos: Ownership and Identities – University of Lagos (Nov 2020)
- A Cartography of Uncertainties (Associate Curator, Revolving Art Incubator) – FNB Art Joburg, South Africa (Oct 2020)
- In Time, We Will Find Our Way Home – Ake Arts & Book Festival (Oct 2020)
- No Condition is Permanent (Assistant Curator) – Revolving Art Incubator (RAI) (Dec 2019)
- What Lies Beneath (Co-Curator) – Ake Arts & Book Festival (Oct 2019)
Artists Relations and Exhibitions Associate
Rele Gallery
Lagos
02.2018 - 02.2019
- Developed visibility and professional opportunities for artists, managing portfolios and facilitating workshops fostering creative expression among youth.
- Curated and managed solo and group exhibitions, including Young Contemporaries 2019 and Her Story, promoting diverse cultural narratives.
Media and Communications Manager
Book Buzz Foundation
Lagos
09.2013 - 12.2017
- Directed media and communications for the Ake Arts & Book Festival and Kaduna Arts and Book Festival, attracting over 10,000 attendees annually.
- Led a mobile library project distributing 10,000 books to 100 schools in Kaduna State, promoting literacy.
- Partnered with the Goethe-Institut Nigeria to host graphic storytelling workshops, empowering 50+ creatives with relevant skills.
- Publicist for authors Ayobami Adebayo and Odafe Otagun, coordinating book promotions to boost sales of Nigerian editions of their books Stay with Me and Taduno’s Song.
- Oversaw the production of the foundation’s publications, including festival guides, journals, publicity materials, and reports.
Education
B.A. - English and Sociology
University of Ghana
Legon – Accra, Ghana 01.2008 - 01.2012
Skills
- Intrinsically motivated, effective communicator, collaborator
- People person, solution driven, strategic oriented
- Backend and frontend system management
- Finalsite, Veracross, Rediker, and Yearbook Avenue expertise
- Adobe, Microsoft Suite, Canva proficiency
- Google Ads and Analytics knowledge
- Community engagement strategies
- Writing and editing skills
- Photography techniques
- Program design expertise
- Project management capabilities
- Digital media strategy development
- Public relations and marketing
- Archiving and documentation practices
Accomplishments
Above and Beyond Award: for zeal, devotion, and outstanding service.
Book Buzz Foundation 2022
Volunteer
Awesome Treasures Foundation, Supported the development of educational resources and initiatives to improve learning outcomes in underserved communities., Engaged in seasonal tutoring/ reading and writing workshops for children in these underserved communities and public schools.
COMMUNITY ENGAGEMENT
- School Laison for the Lagos Teachers Conference: As part of AISL’s Teachers teaching Teachers Initiative, AISL engages in providing mentorship through workshops and conferences to local schools. My role is to identify schools that will benefit from what we offer, build, and maintain connection with them for a mutually beneficial relationship.
- Member, Inclusion and Belonging task force responsible for building school culture, developing the school's cultural continuum and maintaining and promoting positive school spirit through bookclubs, discussions, and celebrations.
- National Youth Service Corps (NYSC), Lagos, Nigeria, Taught literature at Immaculate Hearts Public Senior Secondary School, introducing a reading program that fostered engagement and an appreciation for literary fiction., Member of the Editorial/Publicity Community Development Service group, contributing articles and newsletters to the NYSC Eko Corper Magazine.
- Volunteer at Awesome Treasures Foundation, Supported the development of educational resources and initiatives to improve learning outcomes in underserved communities., Engaged in seasonal tutoring/ reading and writing workshops for children in these underserved communities and public schools.
References
Malcolm, Mckenzie, Former Interim Superintendent
malcolm.mckenzie@keystoneacademy.cn
+8618500036890
Joseph, Barder, Former IT Director
barderjoe@gmail.com
+1 (360) 224-2508
Rachel, Canon, Homeroom Teacher
rcanon@aislagos.org
+234 901 971 1651
Kemi, Agoro, PTO President
kemi.agoro@gmail.com
+234 805 160 6060
Timeline
Middle/High School Yearbook Advisor
American International School Lagos (AISL)
08.2022 - 10.2025
Admissions Director
American International School Lagos (AISL)
07.2021 - 10.2025
Media Communications Coordinator
American International School Lagos (AISL)
02.2019 - 06.2021
Independent Art Curator
01.2019 - 01.2020
Artists Relations and Exhibitions Associate
Rele Gallery
02.2018 - 02.2019
Media and Communications Manager
Book Buzz Foundation
09.2013 - 12.2017
B.A. - English and Sociology
University of Ghana
01.2008 - 01.2012