Bioluwatife Oluwaferanmi Oke
Commercial Finance Manager
10b, Izora Street, Ikota GRA, Lekki, Lagos,LA
Summary
A detailed-oriented young professional with experience in Sales, Accounting & Administration. Expertise in team leadership and profit maximization. A fast-learner, adept at designing and executing sales strategies to optimize market opportunities. Exemplary communicator with the passion and drive needed to cultivate and foster professional and profitable relationships while maintaining trust. Business-minded Finance Manager expertise providing robust background employing critical and analysis to achieve outstanding overall business performance. Highly collaborative individual with track record of effectively training and coaching staff members. Offering confidence, team contribution and decision making skills.
Overview
4
4
years of professional experience
7
7
years of post-secondary education
Work History
Commercial Finance Manager
Diageo Plc
Lagos
06.2021 - Current
- Monthly analysis of reconciliation between budgeted and actual spend and evaluation of variance analysis on MTD & YTD trade Spend vs (Mission/Outlook/Same period last year).
- Review of Marketing Recommendations (MR), Customer Marketing Recommendation (CMR), Sales Recommendation (SR) in terms of accuracy of financials, availability of budget and profitability viability of recommendation.
- Supporting functional teams in decision making to improve gross margins and Operating Profit by maximizing Advertisement and Promotion costs, Trade Investments and other income lines in the P&L.
- Ensure appropriate and effective financial reporting on spend in line with Diageo's financial reporting guidelines, as well as both International and Local Statutory Requirements.
- Facilitating Budgeting & Planning process while ensuring relevance and alignment with overall corporate objectives - develop with functional teams their financial input which covers overall Strategic Planning (Stratplan) and Annual Operating Plan (AOP).
- Provide excellent financial and commercial insight into investment and resource allocation decisions for strategic business projects & initiatives.
- Partnering with cross-functional leadership in ensuring effective cost management processes and providing financial input into scenario development as required.
- Ownership of control processes towards ensuring CARM satisfactory rating – Commercial team lead.
- Manage cross-functional relationships, engagement & alignment with business stakeholders to ensure decisions are made with full understanding of the financial implications.
- Driving the company's corporate agenda on Measurement & Evaluation towards achieving the business objective of 90% evaluation success on strategic all demand related initiatives/activities.
- Driving and Embedding Business Partnership mindset within the organization. Implement an effective tracking & measurement process system on Business Partnership.
Trade Activation Manager
Diageo Plc
Lagos
07.2020 - 05.2021
- Managed a team of Premium Sellers (PS), Mini Van Sales Reps (MVSRs), Van Sales Reps (VSRs) and Sales Executives across two zones.
- Motivated, coached and developed sales team as well as successfully managed relationships with key distributors.
- Won Through Great Execution. Achieved +19% of retail volume and +25% GSV for the financial year.
- Delivered financial targets for the market
- Invested in Talent. Engaged 70% of time to Coach Distributor Sales team to step change performance, achieve career potential and created robust succession pipeline.
- Ensured full delivery of territory business objectives-including depletion volumes and value through sell-out from distributor to retail channel, market share and distribution scores.
- Enlisted innovations to ensure brand presence and availability in assigned territories.
- Provided competitive intelligence report to foster decision making.
Territory Sales Manager
Diageo Plc
Lagos
09.2018 - 06.2020
- Followed market working norms by making required number of Total Calls(TC), Productive Calls(PC) and First Time in Call(FTIC).
- Managed Van Sales Representatives, ensuring their calls were made and reports sent in time and ensured proper administrative duties carried out on Sales Force Automation (SFA) platform.
- Ensured effective customer/business development to counter competitive activities in all outlets within assigned territory.
- Accounted for Point of Sales Materials, Chillers, Light signs and other assets deployed in retail outlets within sales territory.
- Ensured update on database of outlets and management of Key Accounts within assigned territory.
- Achieved 12% growth against territory depletion target through effective training and accompaniment of 5 Van Salesmen to deliver minimum 98% on Journey Plan Adherence, route coverage, distribution, planogram and merchandising.
- Exceeded targets by building, directing and motivating high-performing sales team
Education
B.Sc. - Banking and Finance
Ekiti State University
Ado-Ekiti, Ekiti 01.2012 - 02.2017
Accounting Professional Certification (In View) -
The Institute of Chartered Accountants of Nigeria
Nigeria 11.2019 - Current
Skills
KPI management and Financial Analysis
undefinedTimeline
Commercial Finance Manager
Diageo Plc
06.2021 - Current
Trade Activation Manager
Diageo Plc
07.2020 - 05.2021
Accounting Professional Certification (In View) -
The Institute of Chartered Accountants of Nigeria
11.2019 - Current
Territory Sales Manager
Diageo Plc
09.2018 - 06.2020
B.Sc. - Banking and Finance
Ekiti State University
01.2012 - 02.2017
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