Dynamic and innovative leader with over a decade of experience in digital marketing, website design, and business development. Recognized internationally for leveraging technology to empower individuals and businesses, bridging the digital skills gap, and promoting women's entrepreneurship. Passionate about driving positive change through technology and education.
Social Media Marketing Strategies
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Content Marketing and Brand Storytelling
Email Marketing Campaigns
Digital Analytics and Performance Measurement
Strategic Planning and Vision:
- Develop and execute the company's overall strategic vision and growth plan
- Identify new business opportunities and drive innovation
- Establish long-term goals and objectives for the organization
Leadership and Management:
- Provide strong leadership and direction to the executive team and employees
- Oversee all aspects of the agency's operations, including client acquisition, project management, and service delivery
- Ensure the agency's adherence to industry best practices and ethical standards
Business Development and Client Relations:
- Drive business development efforts and secure new client accounts
- Cultivate and maintain strong relationships with existing clients
- Represent the agency at industry events and networking functions
Financial Management:
- Develop and implement financial strategies to ensure profitability and growth
- Oversee budgeting, forecasting, and financial reporting processes
- Identify cost-saving opportunities and optimize resource allocation
Team Building and Culture:
- Recruit, develop, and retain top talent in the digital marketing industry
- Foster a positive and inclusive company culture that promotes collaboration and innovation
- Provide mentorship and guidance to employees, encouraging professional growth
Industry Expertise and Thought Leadership:
- Stay abreast of the latest trends, technologies, and best practices in digital marketing
- Contribute to industry publications, speaking engagements, and thought leadership initiatives
- Represent the agency as a subject matter expert and influential voice in the field
Compliance and Risk Management:
- Ensure the agency's compliance with relevant laws, regulations, and industry standards
- Identify and mitigate potential risks to the organization
- Implement policies and procedures to protect the agency's interests and reputation
CPD certified (The CPD Certification Services)
Skills
"Resourceful and Innovative Promoter for Sustainable Entrepreneurship Development" (2023)
"Tech Pioneer" (2024)
(focus on female entrepreneurs)