Summary
Overview
Work History
Education
Skills
Core Competencies
Accomplishments
Leadership & Impact
Mentorship Roles
References
Timeline
Betty Adepoju

Betty Adepoju

Digital and Business Development Strategist
Lagos,Lagos

Summary

Dynamic and innovative leader with over a decade of experience in digital marketing, website design, and business development. Recognized internationally for leveraging technology to empower individuals and businesses, bridging the digital skills gap, and promoting women's entrepreneurship. Passionate about driving positive change through technology and education.

Overview

5
5
years of professional experience
8
8
years of post-secondary education

Work History

Guest faculty teacher

Enterprise Development Centre
Lagos
03.2024 - Current
  • Design and deliver comprehensive digital marketing curriculum for entrepreneurs and business professionals
  • Teach over 100 students modules on various aspects of digital marketing, including:

Social Media Marketing Strategies
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Content Marketing and Brand Storytelling
Email Marketing Campaigns
Digital Analytics and Performance Measurement

  • Established practical, hands-on workshops that allow over 100 students to apply digital marketing concepts to real-world business scenarios
  • Mentor more than 50students on developing effective digital marketing strategies for their businesses or startups

Registrar

Scallop Digital Academy
Lagos
01.2022 - Current


  • Student Enrollment and Registration:
    - Oversee the entire student enrollment and registration process
    - Verify and maintain accurate student records, transcripts, and academic documentation
    - Ensure compliance with admission policies and procedures

    Academic Calendar and Course Scheduling:
    - Develop and manage the academic calendar and course schedules
    - Coordinate with instructors and faculty to ensure efficient class scheduling
    - Maintain up-to-date information on course offerings and requirements

    Student Support and Advising:
    - Provide guidance and support to students regarding academic policies, course selection, and degree requirements
    - Address and resolve student inquiries, concerns, and grievances
    - Collaborate with academic advisors and counsellors to ensure student success
  • Data Management and Reporting:
    - Maintain accurate and secure student information systems and databases
    - Generate reports and statistics related to enrollment, attendance, and academic performance
    - Ensure compliance with data protection and privacy regulations

    Regulatory Compliance and Accreditation:
    - Ensure the academy's compliance with relevant educational regulations and accreditation standards
    - Coordinate and facilitate accreditation processes and external audits
    - Maintain up-to-date knowledge of changes in educational policies and regulations

    Graduation and Certification:
    - Oversee the graduation process, including degree audits and certification
    - Coordinate commencement ceremonies and ensure accurate issuance of diplomas and certificates
    - Maintain records of graduates and alumni

    Policy Development and Implementation:
    - Contribute to the development and implementation of academic policies and procedures
    - Collaborate with faculty, staff, and administrators to ensure consistent policy application
    - Provide training and guidance on policy changes and updates

    Budget and Resource Management:
    - Manage the operational budget and resources for the Registrar's Office
    - Ensure efficient utilization of resources and cost-effective operations
    - Collaborate with finance and procurement departments as needed

Founder & CEO

Scallop Media and Technology Ltd
Lagos
04.2019 - Current



Strategic Planning and Vision:
- Develop and execute the company's overall strategic vision and growth plan
- Identify new business opportunities and drive innovation
- Establish long-term goals and objectives for the organization

Leadership and Management:
- Provide strong leadership and direction to the executive team and employees
- Oversee all aspects of the agency's operations, including client acquisition, project management, and service delivery
- Ensure the agency's adherence to industry best practices and ethical standards

Business Development and Client Relations:
- Drive business development efforts and secure new client accounts
- Cultivate and maintain strong relationships with existing clients
- Represent the agency at industry events and networking functions

Financial Management:
- Develop and implement financial strategies to ensure profitability and growth
- Oversee budgeting, forecasting, and financial reporting processes
- Identify cost-saving opportunities and optimize resource allocation

Team Building and Culture:
- Recruit, develop, and retain top talent in the digital marketing industry
- Foster a positive and inclusive company culture that promotes collaboration and innovation
- Provide mentorship and guidance to employees, encouraging professional growth

Industry Expertise and Thought Leadership:
- Stay abreast of the latest trends, technologies, and best practices in digital marketing
- Contribute to industry publications, speaking engagements, and thought leadership initiatives
- Represent the agency as a subject matter expert and influential voice in the field

Compliance and Risk Management:
- Ensure the agency's compliance with relevant laws, regulations, and industry standards
- Identify and mitigate potential risks to the organization
- Implement policies and procedures to protect the agency's interests and reputation

Education

Certificate of Competence - Grant Writing

School of Grant Success, Lagos, Nigeria
05.2024 - 06.2024
  • Graduated with distinction

Certificate of Participation - Embedded Enterprise Education (TOT)

Enterprise Development Centre (PAU), Lagos, Nigeria
02.2024 - 02.2024

Certificate of Graduation - Entrepreneurship Studies

Academy for Women Entrepreneurs, Lagos, Nigeria
06.2023 - 11.2023

Certificate of Participation - Business Development Service Provider

Enterprise Development Centre (PAU), Lagos, Nigeria
08.2023 - 09.2023

Mastering Business Administration - Professional Executive Development Programme in Entrepreneurship

International School of Management, Lagos, Nigeria
03.2023 - 07.2023

CPD certified (The CPD Certification Services)

Certificate of Participation - Master CHATGPT

IIDE (THE DIGITAL SCHOOL), India
07.2023 - 08.2023

Certificate of Achievement - Financial Literacy

Federal University of Technology Minna & GIZ, Nigeria
06.2023 - 07.2023

Certificate of Completion - Honoris 21st CenturySoft Skills

HONORIS Online Academy, Online
04.2023 - 06.2023

UPG Biashara Entrepreneur - Entrepreneurship Programme

UPG BIASHARA, Switzerland
03.2023 - 05.2023
  • Graduated with distinction

Certificate of completion - Entrepreneurship Program

Goldman Sachs 10000 Women, Online
07.2022 - 12.2022

Certificate of Participation - Advanced Digital Marketing

IIDE (THE DIGITAL SCHOOL, India
05.2022 - 07.2022

Certificate of Completion - Business management

Future Females Business School, United Kingdom
03.2022 - 04.2022

Completion Certificate - Business Strategy

University of Virginia Darden School of Business, Virginia USA
09.2020 - 11.2020

Digital Marketing - Certificate of Participation

Daniel Folley SME Clinic, Laagos, Nigeria
07.2020 - 08.2020

Certificate of Participation - Business Development Training

Stop Gap Consulting, Ibadan, Nigeria
02.2020 - 02.2020

Certificate of Completion - Digital & Social Media Marketing

Digital Marketing Training Class, Lagos Nigeria
08.2019 - 09.2019

Certificate of Completion - Business Management

Cherie Blair Foundation for Women, Online
07.2018 - 06.2019

Certificate of Achievement - Entrepreneurship Programme

Tony Elumelu Foundation, Lagos, Nigeria
03.2017 - 08.2017

Higher National Diploma - Accountancy

Moshood Abiola Polytechnic, Nigeria
05.1998 - 06.2000

National Diploma - Accountancy

Ogun State Polytechnic, Nigeria
11.1994 - 12.1996

Skills

Skills

  • Digital Marketing Strategy
  • AI Expert
  • Business Strategy Development
  • Grant Writing
  • Pitch Deck Creation
  • Leadership and Team Management
  • Strategic Thinking and Problem-Solving
  • Creativity and Innovation

Core Competencies

  • Digital Strategy Development
  • Entrepreneurship Education
  • Website Design & Development
  • Digital Marketing
  • Business Mentorship
  • Women's Empowerment
  • Technology Skills Training

Accomplishments

  • Excellence Award
  • "Resourceful and Innovative Promoter for Sustainable Entrepreneurship Development" (2023)

  • Business Award
  • "Tech Pioneer" (2024)

  • Selected participant, U.S. Department of State's Academy for Women Entrepreneurs (AWE)
  • Alumna, Goldman Sachs 10,000 Women program

Leadership & Impact

Women's Empowerment Initiatives
  • Technical Partner, Women in Real Estate Initiative
  • Co-convener, Empower Her Business Program
  • Covener, Digital Skills for Girls (DSG)
  • Trainer, Transforming Nigerian Youth (TNY) program

(focus on female entrepreneurs)

Mentorship Roles

  • Mentor, IFC (She Wins Africa) program
  • Mentor, VC4A (Venture Capital for Africa)

References

References available upon request.

Timeline

School of Grant Success - Certificate of Competence, Grant Writing
05.2024 - 06.2024
Guest faculty teacher - Enterprise Development Centre
03.2024 - Current
Enterprise Development Centre (PAU) - Certificate of Participation, Embedded Enterprise Education (TOT)
02.2024 - 02.2024
Enterprise Development Centre (PAU) - Certificate of Participation, Business Development Service Provider
08.2023 - 09.2023
IIDE (THE DIGITAL SCHOOL) - Certificate of Participation, Master CHATGPT
07.2023 - 08.2023
Academy for Women Entrepreneurs - Certificate of Graduation, Entrepreneurship Studies
06.2023 - 11.2023
Federal University of Technology Minna & GIZ - Certificate of Achievement, Financial Literacy
06.2023 - 07.2023
HONORIS Online Academy - Certificate of Completion, Honoris 21st CenturySoft Skills
04.2023 - 06.2023
International School of Management - Mastering Business Administration , Professional Executive Development Programme in Entrepreneurship
03.2023 - 07.2023
UPG BIASHARA - UPG Biashara Entrepreneur , Entrepreneurship Programme
03.2023 - 05.2023
Goldman Sachs 10000 Women - Certificate of completion, Entrepreneurship Program
07.2022 - 12.2022
IIDE (THE DIGITAL SCHOOL - Certificate of Participation, Advanced Digital Marketing
05.2022 - 07.2022
Future Females Business School - Certificate of Completion, Business management
03.2022 - 04.2022
Registrar - Scallop Digital Academy
01.2022 - Current
University of Virginia Darden School of Business - Completion Certificate, Business Strategy
09.2020 - 11.2020
Daniel Folley SME Clinic - Digital Marketing, Certificate of Participation
07.2020 - 08.2020
Stop Gap Consulting - Certificate of Participation, Business Development Training
02.2020 - 02.2020
Digital Marketing Training Class - Certificate of Completion, Digital & Social Media Marketing
08.2019 - 09.2019
Founder & CEO - Scallop Media and Technology Ltd
04.2019 - Current
Cherie Blair Foundation for Women - Certificate of Completion, Business Management
07.2018 - 06.2019
Tony Elumelu Foundation - Certificate of Achievement, Entrepreneurship Programme
03.2017 - 08.2017
Moshood Abiola Polytechnic - Higher National Diploma, Accountancy
05.1998 - 06.2000
Ogun State Polytechnic - National Diploma, Accountancy
11.1994 - 12.1996
Betty AdepojuDigital and Business Development Strategist