Bernice Inyang
Summary
Experienced professional with 3+ years of hands-on experience developing data-driven digital marketing strategies across social media, email, and content channels. Specializes in translating consumer insights and market trends into targeted campaigns that boost engagement, conversions, and business growth. Recognized for strong cross-functional collaboration and proactive problem-solving skills in fast-paced, innovative environments.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Manager
Connor Wellness Clinic
07.2023 - Current
- Spearheaded lead generation through automations and funnels, managed website operations, and curated content for social media to boost engagement.
- Created and managed Google Ads campaigns, designed marketing graphics, and implemented strategies that drove clinic growth.
- Oversaw the clinic's e-commerce platform, managing the sale of supplements and healthcare items.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Brand Manager
TNC Africa
02.2021 - 07.2023
- Developed and executed brand strategies, created digital content, and maintained brand consistency.
- Assisted with integrated marketing campaigns for film releases, collaborated on brand initiatives, and conducted market research.
- Planned promotional events, generated performance reports, and managed the online brand presence, including social media and reviews.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
Education
B.L -
Nigerian Law School
12.2022
LL.B - undefined
Babcock University
07.2020
Skills
- Targeted Lead Generation
- Marketing Automation Expertise
- Digital Campaign Management
- Social Media Strategy Development
- Data-Driven Performance Tracking
- E-Commerce Operations
Accomplishments
- Giphy Channel Development: Built and launched a Giphy channel from the ground up, implementing a targeted GIF Engine Optimization (GEO) strategy to increase discoverability. Within 18 months, the channel averaged 3 million daily views, significantly boosting brand awareness and audience engagement.
- YouTube Description Optimization for Engagement: Reimagined the YouTube video description boxes by developing a consistent, relatable brand persona and voice across uploads. This creative and strategic shift led to a 55% increase in likes and comments within 3 months, deepening viewer connection and sparking more authentic engagement.
Certification
- Google Digital Marketing & E-commerce Professional Certificate, Coursera, 2025
- Project Management, New Horizons Computer Learning Center, 2020
- Online Marketing Foundations, Linkedin Learning, 2020
Timeline
Marketing Manager
Connor Wellness Clinic
07.2023 - Current
Brand Manager
TNC Africa
02.2021 - 07.2023
LL.B - undefined
Babcock University
B.L -
Nigerian Law School
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