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BERNARD OLADIPO MBA,CIM
Digital Marketing/Social Media Strategist
Lagos,Lagos
Summary
Digital Marketing/Growth and Social Media Expert with a proven track record in designing and executing digital marketing campaigns that attract and convert prospective clients, over the years, I have built a large and active personal followership base;
Instagram: Over 70,000 followers
Facebook: Over 10,000 followers
LinkedIn: Over 33,000 followers
I have an extensive experience in Growth Hacking, Content Marketing, Social Media Marketing, SEO, Campaign Management within FMCG, Media, Fintech, Fashion, Entertainment, E-Commerce e t.c. I have proven expertise in successfully communicating brand identity and core marketing messages across a diverse range of markets globally. Through Growth Hacking, Content Strategies, SEO, Social Media Management, I consistently drive thousands of targeted audiences/leads to employers' landing page, websites, social media accounts, applications, with the aim of achieving;
- Brand Awareness/Identity
- Lead Generation
- Increase in Customer Acquisition and Retention
- Increase in ROAS/ROI e.t.c
Overview
12
12
years of professional experience
11
11
years of post-secondary education
3
3
Certifications
2
2
Languages
Work History
Digital Growth Strategist
NTA-STAR TV Network Ltd, STARTIMES
Lagos, Lagos
10.2020 - Current
- Designed social media strategies to meet marketing targets using YouTube, Tiktok and Instagram
- Manage, create and publish original, high quality content
- Administer all company social media accounts ensuring up-to-date calendar
- Liaise with writers and designers to ensure content is informative and appealing
- Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches
- Prepare weekly and monthly reports on web traffic and ROI
Social Media Influencer
UTIVA Inc
Lagos , Lagos
01.2018 - 07.2022
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish, and share engaging content daily (e.g Original text, photos, videos and news)
- Monitor SEO and web traffic metrics
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
- Established credibility on social media and persuaded others by virtue of authenticity and reach.
Social Media Strategist/Content Creator
GONA Raw Mobile
Lagos, Lagos
06.2019 - 08.2020
- Carrots Food and Bites
- An exotic food vendor/eatery based in Abuja that provides Culinary, Bar, Outdoor/Indoor decoration,
- Lodge and several other services
- Key Responsibilities
- Post timely and relevant photos, stories, etc
- In conjunction with the store and home office teams to proactively keep each brand, venue, & event top of mind
- Be each brand's liaison to the community, creating & promoting positive relationships, reviewing and managing online reputations, and aiding in promoting a positive culture
- Drive Sales & marketing initiatives to increase Restaurant, private dining and event Revenue
- Promote all aspects of the operation via Grass Roots marketing, Social Media, Events,
- Partnerships, initiatives, community relations, and outreach
- Observe trends and stay current; presenting new thoughts and ideas to the team, resulting in compelling and thoughtful experiences for our guests
Social Media and Online Marketing Manager
Rubies Microfinance Bank
Lagos, Lagos
01.2015 - 05.2019
- Benchmarked current performance and set improved sales targets and various sales targetsand various KPIs
- Pinpointed shortfalls in current PPC campaign and took remedial action to close gaps
- Overhauled SEO for the site including meta, data, new long-tail key phrases and enhanced content
- Implemented a new link building campaign to extend market reach and open up marketing channels
- Engaging with interested customers and ensuring that they become prospective.
Education
Certificate of completion on Online Marketing (eMarketing Institute - undefined
Certificate of completion on Search Engine Optimization (eMarketing Institute - undefined
Certificate of Completion on Social Media Marketing (iMarketting SchoolLondon) - undefined
Master of Business Administration - Business Management
Strayer University
Washington 01.2020 - 06.2021
Mini MBA - Business Administration And Managment
International Business Management Institute
Berlin 12.2018 - 12.2019
Bachelor’s Degree - Agriculture
Kwara State University
Ilorin 01.2018 - 12.2020
Higher National Diploma - Animal Health
Federal College of Animal Health And Production Te
Ibadan 12.2014 - 12.2016
Ordinary National Diploma - Animal Health And Production Technology
Federal College of Animal Health And Production Te
Ibadan 12.2012 - 12.2013
Fundamentals Of Digital Marketing - Digital Marketing
Google Academy
02.2019 - 10.2020
Advanced Google Analytics Certificate - Digital Marketing
Google Academy
US 01.2020 - 06.2021
Skills
Content Creation and MarketingAdvertisingBrand and Identity ManagementSEOMetrics and AnalysisSocial Media ManagementIT SKILLSMS-Office: Word, Excel, PowerPoint, AccessSEM Rush, Search Metrics, PHP, Hootsuite, Facebook Creator, CanvaGoogle Analytics, AdWords, AdSenseVirtualMeeting: Zoom, Slack, Microsoft Team, SkypeCRM: Dynamics 360, Freshsales, Terminus 24
Web3
Affiliations
PROFESSIONAL COURSES/CERTIFICATIONS
• Certificate of Competency in Business Analysis CCBA®
• AMA-CPM®
• Corporate Finance Institute Certifications (CFI-Level1& 2)
• Professional Ethics and Conduct Certification, CIBN
• Six Sigma White, Green, Yellow and Black Belt Certifications®
PROFESSIONAL MEMBERSHIPS
• Full Member, Chattered Institute of Marketing
• Fellow Member, Savvy Fellowship
• Chattered Institute of Public Diplomacy and Management (CIPDM)
• Student Member, Chattered Global Investment Analyst Institute (CGIA)
• Lifetime Member, International Association of Innovation Professional (IAOIP)
Accomplishments
- StarTimes
- Revamped and optimized their platforms.
- Increased downloads of StartimesOn App on Apple/Google Playstore by 96% from 43%.
- Designed content calendar and automated posts on all their platforms using tools.
- Organically moved Startimes Instagram Followers from 143,000 to 215,000 in a space of 6 months.
- Organically moved Startimes YouTube Subscribers from 36,000 to 60,000 in 6months.
- Monetized Startimes website using Google AdSense
- Created organic SEO keywords
- I ensured that I meet all the requisites that qualifies a channel on YouTube to get monetized and made over $5300 on YouTube and Website in a space of 6months
- I brought new contents ideas (Breaking In Show, Cooking Show and so on)
- UTIVA
- Optimized their website, LinkedIn and Instagram accounts
- Mobilized traffic to their website
- Increased their Instagram Followers from 3300 to 11000
- Increased course application/sales entries by 155% in just 6 months
- Created landing sales pages
Software
Canva
Google AdWords
Hootsuite
CRM
Facebook Business Manager
Copywriting
Certification
Advanced Google Analytics License
Interests
Growth Marketing
Campaign Management
Public Relations
Social Media Strategist
Digital Marketing
Community Managment
Timeline
Search Engine Optimizer
02-2022
YouTube Monetization Certificate
10-2021
Advanced Google Analytics License
12-2020
Digital Growth Strategist
NTA-STAR TV Network Ltd, STARTIMES
10.2020 - Current
Advanced Google Analytics Certificate - Digital Marketing
Google Academy
01.2020 - 06.2021
Master of Business Administration - Business Management
Strayer University
01.2020 - 06.2021
Social Media Strategist/Content Creator
GONA Raw Mobile
06.2019 - 08.2020
Fundamentals Of Digital Marketing - Digital Marketing
Google Academy
02.2019 - 10.2020
Mini MBA - Business Administration And Managment
International Business Management Institute
12.2018 - 12.2019
Social Media Influencer
UTIVA Inc
01.2018 - 07.2022
Bachelor’s Degree - Agriculture
Kwara State University
01.2018 - 12.2020
Social Media and Online Marketing Manager
Rubies Microfinance Bank
01.2015 - 05.2019
Higher National Diploma - Animal Health
Federal College of Animal Health And Production Te
12.2014 - 12.2016
Ordinary National Diploma - Animal Health And Production Technology
Federal College of Animal Health And Production Te
12.2012 - 12.2013