Senior Manager, ENterprise Marketing and Portfolio Management
Benedict Bentil
MTN Ghana (Scancom PLC)
Accra
16
Years of experience
4
Certifications
36
Product Lines
5
Current functions
Commercial executive with 15 years in telecoms and enterprise technology, spanning field engineering, corporate sales, product and marketing. At MTN Ghana, accountable to the Chief Enterprise Business Officer for the Enterprise Business Unit P&L: 36 product lines whose revenue has grown nearly 10x over 6 years. Leads four functions (enterprise marketing, products, customer experience, data and analytics) with regular ExCo presence. Previously Country Manager for Eskimi in Ghana and a corporate sales leader at Tigo and Vodafone.
Work History
Senior Manager
4 Years 9 Months- Accountable to the Chief Enterprise Business Officer for the unit P&L across 36 product lines
- Lead 18 staff in enterprise marketing, products, customer experience, and data and analytics. Product lines under direct management contribute over 70% of unit revenue.
- Launched six market-first propositions:
- Moved MTN from No. 2 to No. 1 on both NPS and brand health in the Ipsos surveys for 2025 and the first wave of 2026.
- Coordinated the development and execution of the S.O.A.R. transformation agenda (Sustained growth, Operational excellence, trusted Advisor, Rise together). Outcomes: higher employee NPS in the Group Culture Audit, faster revenue growth, revenue recovery and a redesigned back office.
- Sourced, scoped and closed two public sector deals worth GHS 119 million, then supervised delivery: the Ghana Revenue Authority wide area network (GHS 94 million) and the Ghana Knowledge and Skills Bank for the Ministries of Communications and Education (GHS 25 million).
- Led vendor selection for the CPaaS, IoT, unified communications, business insights and cloud services platforms.
- Represent the unit in regulatory engagements with the NCA, Cyber Security Authority, Ghana Enterprises Agency, Ministry of Communications and NITA; contribute to policy formulation and internal enforcement.
- Contributed to four MTN Group programmes: MTN One Commercial (harmonising commercial functions and the one-app strategy), MTN-I (commercialising telco data), the Ambition 2030 brand positioning campaign, and EBU 2.0 (restructuring enterprise growth across markets).
Manager, Segment and Product Development
3 Years- Owned product development, segment performance (churn, ARPU, usage) and brand strategy execution for the Enterprise Business Unit.
- Closed over US$25 million of revenue leakage through a 2021 to 2022 audit of unbilled premium circuits, shortcodes and SMPP accounts; savings validated by Finance revenue assurance.
- Launched Mobile Advertising (May 2022), an SMS audience-targeting service built on telco data and the first of its kind in Ghana; revenue grew 400% year on year in its first year.
- Recovered the enterprise VAS and digital revenue line, which grew over 200% in three years.
- Built a self-serve mobile bundle creator for account managers.
- Served as the unit's single point of contact for regulatory matters; managed revenue assurance and the divisional opex plan.
- Led the customer experience team and operations.
Country Manager
1 Year- Ran the Ghana business for a programmatic advertising platform: strategy, operating model, budget, PR and the revenue pipeline with agencies and brands.
- Managed a virtual team based in Nigeria and Lithuania.
- Gathered information on competitor activities and market trends to enhance strategic decision-making.
- Devised promotional and advertising plans to enhance product positioning and global brand marketing development.
Corporate Sales Manager
2 Years- Closed the Tigo Fishers Network deal under the USAID Sustainable Fisheries Management Project, with a total contract value of GHS 10 million.
- Recorded the best revenue and churn performance, with churn below 1%.
- Positioned Tigo Business as the preferred provider for internet service providers.
Corporate Account Manager
2 Years- Grew corporate accounts by up to 40% a year; built partnerships in the education, technology and civil society sectors.
- Secured competitor business via strategic marketing, service programs, and promotions.
- Coordinated full sales lifecycle from proposal development to closings and follow-up.
- Contributed to event marketing, sales and brand promotion.
- Served customers with knowledgeable, friendly support at every stage purchasing.
Fixed Workforce Manager
1 Year- Managed scheduling, audits and performance ratings for a field workforce of over 30 engineers.
- Led the Field Force Automation project, which digitised field processes end to end and improved output, cost and accountability.
Senior Field Engineer
2 Years- Delivered installations and repairs for the fixed services division and supervised subcontractors.
- Monitored service delivery methods and installations, inspection and testing processes.
- Managed team in troubleshooting efforts that alleviated errors.
- Monitored and evaluated engineering performance to recommend improvements.
- Designed and implemented quality control processes to facilitate customer satisfaction.
- Trained and mentored junior engineers, providing guidance and direction.
- Led engineering teams to successfully complete projects on time and within budget.
Education
BSc - Telecommunications Engineering
First Class
Additional information
Languages: English (fluent), French (basic), Ghanaian languages
Scope and strengths
- Revenue: GHS 2.4 billion Enterprise Business Unit revenue in 2026 (full-year forecast); product lines under direct management contribute over 70%
- Budget: GHS 30 million opex, GHS 80 million cost of sales, US$16 million capex for product platforms and delivery
- Portfolio: 36 product lines in four categories. Mobile (postpaid, SME and association bundles); fixed (dedicated internet, leased lines, SD-WAN, global MPLS, broadband, Starlink); converged (unified communications, Microsoft 365, IoT, data centre co-location, managed ICT services); digital (A2P SMS, USSD, CPaaS, Chenosis APIs, mobile advertising)
- Team: 18 staff across four functions; three direct reports, two of them managers
- Governance: reports to the Chief Enterprise Business Officer, two levels from the CEO; quarterly Exco and annual Board presentations
- Performance: rated Unique Contributor (the highest rating) in 2023, 2024 and 2025
- P&L management
- B2B and enterprise growth
- Product and portfolio strategy
- Go-to-market
- Pricing and revenue assurance
- Customer experience and NPS
- Data and analytics
- Vendor selection and partnerships
- Regulatory engagement
- Transformation and change leadership
Speaking and media
- Citi Business Festival 2026 (Citi FM and Channel One TV), June 2026: e-commerce, social commerce and digital marketing for Ghanaian brands
- Asaase Breakfast Show, July 2026: AI and workforce readiness, ahead of the Global Conference on Human Resources in Africa
- Citi Business Festival 2025 On-Air Series, June 2025: planning for SMEs
- The Vaultz Africa, 2024: feature interview on technology adoption among Ghanaian SMEs
Personal Information
Availability: Open to relocation within Africa.
References
available on request
Timeline
Senior Manager
MTN Ghana (Scancom PLC)
01.2022 - CurrentRead More
Manager, Segment and Product Development
MTN Ghana (Scancom PLC)
01.2019 - 01.2022Read More
Country Manager
Eskimi DSP
01.2018 - 01.2019Read More
Corporate Sales Manager
Millicom Ghana (Tigo)
01.2016 - 01.2018Read More
Corporate Account Manager
Vodafone Ghana
01.2014 - 01.2016Read More
Fixed Workforce Manager
Vodafone Ghana
01.2013 - 01.2014Read More
Senior Field Engineer
Vodafone Ghana
01.2011 - 01.2013Read More
Ghana Communication Technology University
BSc from Telecommunications Engineering
Read More