Beatrice Olumhense
EVP Brand & Communications
Lagos
Summary
A strategic leader who helps businesses in global, emerging or startup scenarios, creatively and innovatively build a future people can buy into. A versatile professional and strategic growth driver, with vast expertise across multiple industries; building strong brands and platforms for both businesses and partners seeking to grow influence and conversion.
Overview
20
20
years of professional experience
24
24
years of post-secondary education
Work History
Executive Vice President, Brand and Communications
Lidya Global Inc.
Lagos
01.2022 - 11.2022
- Developed overall marketing strategy and programs that achieved revenue growth of 25% in H1 2022 and 76% y-o-y.
- Successfully introduced the go-to-market way of working and acquired the first 1000 customers rolling out the new Lidya 2.0 Finance on Demand platform that helped scale access to real-time credit and collections; delivering new capital light revenue.
- Led research and developments efforts that strengthened customer segmentation modeling and product positioning
- Led creative direction and content strategy that improved the company's reputation in markets served and across key stakeholder audiences (customers, employees, investors strategic enterprise partners) in coordination with design and market teams.
Director of Account Management
Insight Publicis
Lagos
02.2018 - 03.2020
- Drove an operations management agenda that increased profitability and gross revenue margins by 78%
- Oversaw day-to-day production and growth of the agency, turning around the digital marketing business and increasing its annual revenue by 5x, in the first quarter of its operation through dedicated partnerships.
- Developed and implemented successful business plans focused on cost-effective service delivery and revenue development. , achieved cost of sales reduction, and increased guaranteed revenue by 58%
- Designed strategic marketing and advertising campaigns that delivered award-winning brand campaigns for clients such as PepsiCo, Heineken, Nestle & AXA.
- Grew overall representation of women in leadership by 20%
Education
MBA - International Business
London School of Business & Finance
London, United Kingdom 04.2020 - 08.2022
Executive Education - Strategic Marketing Management
INSEAD
Paris, France 01.2007 - 11.2007
Bachelor of Science - Zoology
University of Lagos
Lagos, Nigeria 09.1994 - 09.1998
Skills
Strategic Planning
undefinedAccomplishments
- Mentorships & Engagements: Protégé UK, Rise Networks Nigeria, LEAP Africa, IDEA Hub Nigeria, JCI EKO & InForAfrica
- Top 10 Women in Marketing & Communications Award by Marketing World Magazine 2011
Affiliations
- Member, The Boardroom Africa
- An executive member, Women in Advertising Association of Nigeria 2018/2019
Timeline
Executive Vice President, Brand and Communications
Lidya Global Inc.
01.2022 - 11.2022
MBA - International Business
London School of Business & Finance
04.2020 - 08.2022
Director of Account Management
Insight Publicis
02.2018 - 03.2020
Executive Education - Strategic Marketing Management
INSEAD
01.2007 - 11.2007
Bachelor of Science - Zoology
University of Lagos
09.1994 - 09.1998
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