Desired job title
Account ManagerMarketing AssociateNGO ConsultantPublic Relations SpecialistCustomer Success ManagerWork Type
ConsultingContract workPart timeFull timeLocation preference
RemoteHybridLocation: Lagos
Open to relocation: Yes
Bassey Bassey
Lagos
Work preference
Summary
Results-driven marketing professional with expertise in developing and executing comprehensive marketing strategies, brand positioning, and integrated communications. Demonstrates proficiency in client relationship management, stakeholder engagement, and cross-functional collaboration to drive business growth and enhance customer experiences. Skilled in campaign development, advertising strategy, content creation, and corporate branding while adept at managing budgets, resources, and vendor partnerships. Recognised for strategic problem-solving and delivering impactful solutions that align with organisational goals.
Overview
3
3
Certification
21
21
years of post-secondary education
16
16
years of professional experience
Work history
Marketing & communications consultant
Creativa Limited
Lagos
2026.01 - Current
- Developed and executed cost-effective, integrated marketing and branding strategies that maximized brand reach, strengthened market positioning, and delivered measurable business impact for brands such as Reckitt, Dangote, Meta, Axa Mansard, Guinness, Prime, Promasidor, Credit Direct, DMG Group, Opay, etc.
- Strengthened customer and stakeholder engagement through compelling, audience-focused content and multi-channel communication campaigns that enhanced brand visibility and engagement.
- Advised key stakeholders on marketing and communications strategies, aligning messaging with organizational objectives to ensure cohesive brand representation.
- Managed brand communications across multiple channels, ensuring consistency, professionalism, and alignment with corporate identity and strategic positioning.
- Coordinated with sales team to execute product promotions, enhancing sales opportunities and driving brand engagement.
- Led market intelligence and consumer insights initiatives, analyzing market trends, competitor activity, and customer behaviour to inform strategic decisions and identify growth opportunities.
- Directed corporate reputation and crisis communications, responding proactively to emerging issues and safeguarding the organization's brand image, credibility, and stakeholder confidence.
- Crafted compelling press releases that boosted media coverage and elevated brand visibility for brands like Lift Expo Nigeria, Smart Expos, MXM Exhibitions Dubai etc.
- Led cross-functional teams for collaborative project completion within deadlines across multicultural, multi-time zone teams.
- Established strong relationships with vendors and media partners, securing profitable deals.
- Executed trade shows and events to showcase products and services.
Chief Creative Officer
Imagination360
Lagos
2015.07 - 2025.12
- Provided strategic guidance on brand positioning and identity, translating organizational goals and market insights into distinctive, credible, and commercially relevant brand expressions for FIDSON Healthcare, Golden Penny, Clive, Union Assurance, Hell Energy Drink, etc.
- Executed over one billion Naira (N1, 000,000.00) in brand asset management budgets.
- Developed and implemented brand asset management strategies covering visual identity, digital content, marketing materials, intellectual property, and other customer-facing brand touchpoints.
- Optimized and commercialized brand assets, identifying opportunities to enhance visibility, stakeholder engagement, and customer loyalty.
- Advised organizations on the strategic development and management of brand assets, ensuring brand identity, messaging, visual elements, and intellectual assets consistently supported business objectives.
- Conducted brand audits and asset evaluations to identify opportunities for strengthening brand equity and maximizing commercial value of assets.
- Collaborated with marketing, communications, creative, and leadership teams to ensure effective utilization, governance, and protection of brand assets across multiple channels.
- Monitored market trends, competitor positioning, and consumer perceptions to identify opportunities for brand differentiation, repositioning, and sustainable growth.
- Established brand governance standards and usage guidelines to improve consistency in communications and strengthen brand recognition.
Customer Service Manager
Print Assure
Lagos, Nigeria
2014.02 - 2015.06
- Managed high-value client relationships and strategic accounts, serving as a senior point of contact and ensuring consistent delivery of quality products and services.
- Led the organization's client strategy and relationship management function, strengthening key accounts, improving client retention, and aligning service delivery with business objectives.
- Developed and implemented client engagement strategies that enhanced customer satisfaction, strengthened brand loyalty, and created opportunities for business growth.
- Identified client needs, market opportunities, and emerging trends to drive business development and enhance customer-focused solutions.
- Supported revenue growth through strategic account development, identifying upselling, cross-selling, partnership, and new-business opportunities within existing and prospective client portfolios.
- Led the resolution of complex client issues and service challenges, protecting client relationships and maintaining the organization's reputation and credibility.
- Collaborated with marketing, creative, production, and management teams to translate client requirements into effective, commercially viable solutions within agreed timelines.
- Advised senior management on client expectations and market developments, providing insights that informed service delivery improvements and strengthened competitive positioning.
Customer service specialist
PrintAssure
Lagos, Nigeria
2012.12 - 2014.02
- Resolve customer complaints, concerns, and service issues promptly and professionally.
- Respond to customer enquiries through phone, email, chat, and other communication channels, managing up to thirty customers per day.
- Provide accurate information about products, services, policies, orders, and procedures.
- Maintain professionalism and service standards when dealing with difficult or dissatisfied customers.
- Follow up with customers to ensure issues have been satisfactorily resolved.
- Processed customer requests, orders, returns, refunds, or service adjustments.
- Collaborate with sales, operations, logistics, and other teams to resolve customer-related issues.
- Identified recurring customer problems, recommending service delivery improvements to enhance efficiency.
- Record and maintain accurate customer interactions and service information.
- Monitored customer feedback to inform strategies for improving overall customer experience.
- Maintained positive customer relationships, enhancing customer satisfaction and retention rates.
- Escalated complex issues to relevant departments or management.
Education
Bachelor of Science - Public Policy and Administration
Miva Open University
Abuja, FCT 2024.01 - 2026.09
Chartered Diploma - Marketing/Marketing Management
National Institute of Marketing of Nigeria
Lagos, Nigeria /2009 - /2010
Diploma - Marketing
National Institute of Marketing of Nigeria
Lagos, Nigeria /2007 - /2009
Skills
- Team Leadership
- Marketing Strategy & Planning
- Brand Strategy & Positioning
- Brand Management & Development
- Campaign Development & Management
- Advertising & Media Strategy
- Product & Service Positioning
- Client Relationship Management
- Customer Experience Management
- Stakeholder Management
- Agency & Vendor Management
- Executive communication
- Problem-solving
Certification
General Course on Intellectual Property (Special Session)
World Intellectual Property Organization – WIPO
Issued Dec 2025
Associate Member
National Institute of Marketing of Nigeria
Issued Jul 2010
References
References available upon request.
Timeline
Marketing & communications consultant
Creativa Limited
2026.01 - Current
Bachelor of Science - Public Policy and Administration
Miva Open University
2024.01 - 2026.09
Chief Creative Officer
Imagination360
2015.07 - 2025.12
Customer Service Manager
Print Assure
2014.02 - 2015.06
Customer service specialist
PrintAssure
2012.12 - 2014.02
Diploma - Marketing
National Institute of Marketing of Nigeria
/2007 - /2009
Chartered Diploma - Marketing/Marketing Management
National Institute of Marketing of Nigeria
/2009 - /2010