Gohighlevel
Bashir Zurkallaini
Facebook & Google Ads Expert | Lead Gen & E-commerce | GoHighLevel Specialist
Sokoto,SO
Summary
Agency-focused Media Buyer with 4 years of experience managing 45+ client accounts across Meta Ads and Google Ads. Generated 14,500+ verified leads while managing $650K+ in ad spend with 85% client retention—expert in independently managing multiple campaigns, delivering consistent results across diverse industries, and scaling accounts profitably.
Overview
4
4
years of professional experience
40
40
Managed 40+ accounts for marketing agency with 85% retention
50
50
Successful Freelance Projects on Upwork and Linkedin
4
4
Years of Experience in Meta Ads
3
3
Years of Experience in Google Ads
2
2
Years of Experience in GoHighLeve
Work History
Freelance Media Buyer & Consultant
Upwork
01.2022 - Current
- Completed 34+ verified projects, managing lead generation campaigns across diverse industries:
- Sales Ruby (B2B Consulting, Nigeria) | Mar 2023 – Present
- 34-month engagement generating 11,597 verified leads at $2 average CPL, managing $23K+ ad spend
- Moove (Automotive, South Africa) | Nov 2024
- Delivered 2,627 website leads through Meta Ads with $7,237 ad spend
- PC Choice (Computer Retail) | Aug 2025 – Present
- Generated 308+ leads at $10.92 average CPL for repair services and custom builds
- SmartTechLaptops (E-commerce, Australia) | Dec 2025
- Achieved 29.56 ROAS, generating $18,409 in conversions from $622 ad spend
- Additional Projects: Delivered 2,500+ leads across 30+ client projects in real estate, med-spa, coaching, and local services
Media Buyer & Performance Marketing Specialist
Reno Media
01.2023 - 07.2025
- Managed 40+ concurrent client accounts independently across Meta and Google Ads, handling complete media buying execution
- Generated 350+ monthly booked appointments consistently through optimised lead generation campaigns
- Achieved an 85% client retention rate through reliable results delivery and proactive optimisation
- Managed $600K+ in ad spend, scaling individual accounts from $1,500/month to $3,000-$5,000/month based on ROI
- Handled end-to-end execution: ad creative design, copywriting, conversion tracking, GoHighLevel automation, and client communication
- Implemented automation workflows that reduced manual follow-up by 70% and improved conversion rates by 40%
- Contributed to agency growth to $30K monthly recurring revenue through consistent performance
- Home Services Marketing Agency
Google Ads Assistant
Uni Marketing Agency
08.2022 - 03.2023
- Supported Google Ads campaigns for 5+ clients, contributing to 2,000+ qualified leads
- Conducted keyword research, campaign optimisation, and performance analysis
- Gained foundational multi-client management experience in an agency environment
- Medical & Healthcare
Accomplishments
- 45+ Total Clients Managed
- 14,500+ Verified Leads Generated
- $651K+ Ad Spend Managed
- 85% Client Retention Rate
- 29x ROAS (E-commerce)
- $2 CPL (B2B, 34 months)
- 90% Upwork JSS
Core Competencies
Meta Ads Manager, Facebook Ads, Instagram Ads, Google Ads (Search, Display, Performance Max), PPC Campaign Management, Funnel Development, Conversion Tracking (Pixel, CAPI, GTM), Local Service Ads, A/B Testing, Retargeting, GoHighLevel (Workflows, Automated Follow-up), Email/SMS Marketing, Lead Nurturing, Ad Design (Canva), AI Tools (ChatGPT, Claude AI), Video Editing (InVideo, CapCut), Copywriting, Google Analytics 4, Google Tag Manager, Performance Reporting, Multi-Account Management
Education
Bachelor's Degree - undefined
Sokoto State University
01.2022
Google Digital Marketing & E-commerce Professional Certificate - undefined
Google Career Certificates
Skills
- Meta Ads Manager
- Facebook Ads
- Instagram Ads
- Google Ads
- PPC Campaign Management
- Conversion Tracking
- Local Service Ads
- A/B Testing
- Retargeting
- GoHighLevel
- Email Marketing
- SMS Marketing
- Lead Nurturing
- Ad Design
- AI Tools
- Copywriting
- Google Analytics 4
- Google Tag Manager
- Performance Reporting
- Multi-Account Management
- Marketing Automation
- Canva Pro
- AI Content Tools
- Shopify
- WooCommerce
- WordPress
- Slack
- Notion
- ClickUp
- Google Workspace
Work Preference
Work Type
Full TimePart TimeContract WorkGig WorkInternshipLocation Preference
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceWork from home optionFlexible work hoursTeam Building / Company RetreatsCertification
Google Digital Marketing and E-commerce Professional Certificate
Portfolio And References
https://zbashadvertising.com
Upwork
https://upwork.com/freelancers/zbashdigital
Personal Information
Title: Multi-Client Media Buyer | Lead Generation Specialist
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Software
Canva
Chatgpt
Cloude AI
Open Art
Google Analytics
Google Tag Manager
Google Sheet
Facebook Business Manager
Google MCC
Nano Banana
Languages
English
Upper intermediate (B2)
Interests
Football
Gym
Quote
If you don’t fail, you’re not even trying. To get something you never had, you have to do something you never did.
Timeline
Media Buyer & Performance Marketing Specialist
Reno Media
01.2023 - 07.2025
Google Ads Assistant
Uni Marketing Agency
08.2022 - 03.2023
Freelance Media Buyer & Consultant
Upwork
01.2022 - Current
Bachelor's Degree - undefined
Sokoto State University
Google Digital Marketing & E-commerce Professional Certificate - undefined
Google Career Certificates