Bashir Zurkallaini

Building scalable lead generation systems and GoHighLevel CRM automation for multiple service-based contractor clients. Managing Facebook Ads and Google Ads campaigns across home services and local businesses. Responsible for full funnel execution — paid traffic strategy, creative development, CRM automation setup, speed-to-lead sequences, and appointment booking workflows. Delivering white-label fulfillment that the agency sells confidently to their clients.

Managed Facebook Ads campaigns for a high-ticket Real Estate Investing coaching program targeting real estate investors and 9-to-5 workers looking to enter real estate investment. Generated 500+ booked strategy calls at $107.87 per booked call from $176K+ in ad spend across 12 ad sets using Lookalike audience strategy targeting the US market. Responsible for full campaign strategy, creative testing, audience optimization, and scaling.

34-month long-term contract as sole media buyer for a B2B consulting firm specializing in business development and lead generation. Generated 11,597 verified leads at a sustained $2 CPL using Meta Ads across 181 campaigns. Managed full campaign lifecycle including strategy development, creative testing, audience optimization, budget management, and performance reporting.

Scaled agency from $5,000 to $30,000 monthly recurring revenue managing 40 concurrent client accounts simultaneously across Meta Ads and Google Ads. Generated 480+ booked quotes per month across all client accounts with 85% client retention maintained over 2.5 years. Managed campaigns across HVAC, roofing, paving, plumbing, and general contractor niches in US and Canadian markets. Responsible for campaign strategy, creative direction, budget allocation, performance reporting, and ongoing optimization across all accounts.

• Top Rated | 90% Job Success Score | 40+ verified projects completed. Managing Facebook Ads and Google Ads campaigns for agencies, B2B companies, and service businesses globally across multiple platforms and client types. Key results from Upwork projects: Paving company $200K+/month revenue at 58x ROAS | Basement renovation $50K job from $800 spend | Automotive 2,000+ leads under $2 CPL | Fundraising CPL reduced from $140 to $20 | Hiring 724 applicant leads at $2.83 CPL.

Generated 10,000+ leads for healthcare and medical practices via Google Ads for a US-based medical and healthcare marketing agency. Managed multi-client campaign management and optimization across foot and ankle surgery practices. Responsible for Search campaign strategy, keyword research and management, bid optimization, and conversion tracking setup.