Barbara Nwanze
Summary
Innovative Brand Communications Advisor with expertise in transforming early-stage startups into resilient brands. Skilled in developing strategic communication and research solutions that address key challenges. Committed to driving organizational growth and social impact through creative strategies.
Overview
13
13
years of professional experience
Work History
Head of Business Strategy
Kadema
04.2019 - Current
- Focused on environmental services and general contracting with a commitment to sustainability.
Embraced Sustainable Development Goals to align with green economy initiatives.
Executed projects emphasizing recycling and renewable energy solutions for greater impact.
Collaborated with stakeholders to enhance community awareness of environmental practices. - Aligned project goals and objectives through collaboration with cross-functional teams, enhancing overall project effectiveness.
- Developed comprehensive business strategies to enhance market positioning.
- Implemented strategic initiatives across various business units, ensuring alignment with organizational objectives.
- Devised and implemented marketing strategies to attract new clients.
- Identified industry trends, competitors' activities, customer needs, and potential growth opportunities through comprehensive market research.
- Planned budgeting and forecasting models to ensure effective management of funds.
- Planned budgeting and forecasting models to ensure effective management of funds.
Head of Communications & Strategy
Global Giving Initiative
01.2021 - 06.2024
- Global Giving Initiative (GGI) is a non-profit organization with the coming together of young professionals, who are focused on creating value for humanity through Healthcare, Food and Empowerment for all ages.
- Developed and implemented communication strategies that increased global outreach and engagement.
- Managed media relations to significantly boost organizational visibility and foster community engagement.
- Led crisis communication efforts to protect organizational reputation and integrity.
- Created targeted content for digital channels, enhancing audience reach and interaction across websites, social media, blogs, and video platforms.
- Collaborated with design teams to produce visuals that effectively conveyed messages.
- Contributed to data safety management, including implementation of new protocols.
Group Communications Executive
LoftyInc Allied Partners Limited
Lagos
01.2018 - 01.2019
- Coordinate communication needs for all LoftyInc Group Activities and projects such as Wennovation, Opacus (ProNov), Loftyinc Capital Management including the parent entity LoftyInc.
- Develop and implement communications plans to increase awareness and recognition of the group.
- Improved quality and engagement of Wennovation Hub’s monthly newsletter, fostering stronger community connection.
- Engaged merchants in targeted conversations, enhancing visibility and interest in products and services.
- Increased activity in social media campaigns by integrating traditional media channels (radio, newspaper, TV) for broader outreach.
- Manage and post contents on our blogs and social media platforms
- Grow community membership strength and ensure constant quality engagement while liaising and maintaining relationship with ecosystem stakeholders in Abuja, Ibadan, Kaduna and Lagos.
- Create relationships with community influencers and major players in the development of key event participation partnerships.
- Executed event coordination and planning to ensure seamless and successful events.
- Ensure optimum performance of all Communications team members based in Lagos, Ibadan Abuja/Kaduna.
- Build sustainable relationships and trust with customer accounts through open and interactive communication.
- Resolved customer complaints by offering solutions and following up to ensure satisfaction.
- Documented customer interactions to track communication history and improve service.
- Led strategic planning initiatives to enhance operational efficiency across departments.
- Presented reports on operational performance to executive leadership for informed decision-making.
- Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
Callcenter Agent
MultiChoice Group
Lagos
01.2017 - 01.2018
- Manage and resolve customer complaints
- Research, identify, and resolve customer complaints using CRM
- Responded to customer inquiries using various communication channels.
- Provide product and service information to customers
- Facilitated purchases of Multichoice products, enhancing customer viewing experience.
- Document all call information using CRM according to standard operating procedures
- Managed high-volume of inbound and outbound customer calls.
- Identify and escalate issues to supervisors
- Recognize, document, and alert the management team of trends in customer calls
- Contacted customers to verify satisfaction with service.
- Upsell products and services
- Provided product information and technical support to customers.
- Research required information using available resources
- Collaborated with team members to streamline service delivery processes.
- Maintained up-to-date knowledge of the company's products, services and promotions.
Sales And Marketing Representative
Konga Online Shopping Ltd
07.2013 - 01.2014
- Explained products, prices, and payment options to konga customers while addressing inquiries.
- Delivered sales talks from scripts to persuade potential customers to purchase products or services.
- Updated sales records and collected customer feedback to inform sales strategies.
- Push sales of products available on the company's website. Provide after sale service.
Education
Bachelor of Arts - BA - Theatre/Theatre Arts Management
Delta state university
Abraka01.2015
Digital Communication and Media/Multimedia
Northwestern University
Skills
- Business strategy
- Market analysis
- Market research
- Digital marketing
- Project Management
- Stakeholder engagement
- Partnership development
- Communication
- Communications strategy
- Content Creation
- Storytelling
- Relationship management
- Problem solving
- Strategic
Languages
English, Professional Working
Timeline
Head of Communications & Strategy
Global Giving Initiative
01.2021 - 06.2024
Head of Business Strategy
Kadema
04.2019 - Current
Group Communications Executive
LoftyInc Allied Partners Limited
01.2018 - 01.2019
Callcenter Agent
MultiChoice Group
01.2017 - 01.2018
Sales And Marketing Representative
Konga Online Shopping Ltd
07.2013 - 01.2014
Bachelor of Arts - BA - Theatre/Theatre Arts Management
Delta state university
Digital Communication and Media/Multimedia
Northwestern University