Barakat Adebayo
Copywriter
Lagos
"Good copy is not written. It's assembled with sass, style, and a pinch of panache."
Summary
Dedicated Copywriting professional with a 5-year history of meeting set goals utilizing consistent and organized practices. Skilled in working with little supervision and adapting to new situations and challenges to best enhance the organizational brand.
Overview
5
5
years of professional experience
1
1
Certification
1
1
Language
Work History
Copywriter and Digital Marketing Strategist
Penmaniacs Inc.
05.2023 - Current
- Spearheaded the development of a comprehensive marketing roadmap that led to a remarkable 68% increase in users and subscribers within 7 weeks
- Conceptualized and executed targeted email marketing campaigns resulting in consistent improvement in open rates and Click-Through Rates (CTR), demonstrating a keen understanding of audience preferences and behavior
- Lead the development and maintenance of a dynamic social media content calendar, ensuring strategic alignment with marketing objectives and timely execution of campaigns across platforms
- Conducted in-depth analysis of marketing initiatives and campaign performance, utilizing data-driven insights to refine strategies, enhance targeting, and maximize ROI.
Email Copywriter
Business Nitrogen
10.2022 - 03.2023
- Collaborated closely with the marketing team to conceptualize and implement a highly effective time-based email marketing campaign
- This initiative consistently drove significant improvements in both open rates and conversion rates
- As a result, there was a notable increase in user sign-ups for the premium service, with metrics continuously trending upwards
- Crafted compelling and persuasive email copy that resonated with the target audience, effectively communicating the value proposition of the premium service and driving user engagement
- Monitored campaign performance closely, leveraging analytics data to identify trends, opportunities, and areas for improvement
- Implemented iterative adjustments to messaging and targeting to maximize results and ROI.
Copywriter
Vilo Finance
03.2022 - 08.2022
- Crafted persuasive copies for website landing pages, social media content calendars, emails, VSL scripts and ads
- Utilized compelling messaging and call-to-action strategies to drive conversions
- Developed SEO-optimized landing page copies that not only attracted organic traffic but also effectively conveyed the value proposition of Vilo Finance's products and services, contributing to improved search engine rankings and conversion rates
- Executed social media content strategies that significantly enhanced brand visibility and awareness, driving organic engagement and expanding the reach within the target audience segments.
Copywriter and Digital Marketer
Alveena Global Ventures
04.2019 - 12.2021
- Contributed to significant increases in conversion rates and sales revenue through the development and optimization of high-converting ad copies, sales letters, and landing page copies, driving consistent revenue growth
- Crafted engaging and compelling content that consistently drove high levels of user engagement across various marketing channels, including social media, email, and website, fostering stronger connections with the brand and driving repeat purchases
- Conducted A/B testing and performance analysis to identify and implement optimization opportunities, refining copywriting strategies to continuously improve conversion rates and drive greater ROI for marketing initiatives
- Implemented strategic sales funnels that streamlined the customer journey and improved overall conversion rates, resulting in more efficient lead nurturing and increased sales effectiveness.
Education
Bachelor of Science (B.S.) - Chemistry -
Skills
Persuasive Copywriting
Digital Marketing
Content Strategy
Proofreading
SEO
Asana
Social Media
Wordpress
Copy Editing
Social Media Copywriting
Ad copywriting
Google Analytics
Certification
VIP Digital Marketing Course, 2019, Udemy
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeLocation Preference
RemoteImportant To Me
Company CultureWork-life balanceCareer advancementTimeline
Copywriter and Digital Marketing Strategist - Penmaniacs Inc.
05.2023 - Current
Email Copywriter - Business Nitrogen
10.2022 - 03.2023
Copywriter - Vilo Finance
03.2022 - 08.2022
Copywriter and Digital Marketer - Alveena Global Ventures
04.2019 - 12.2021
Lagos State University - Bachelor of Science (B.S.) - Chemistry,