Barakat Adebayo

Work History

Penmaniacs Inc.

05.2023 - Current

Spearheaded the development of a comprehensive marketing roadmap that led to a remarkable 68% increase in users and subscribers within 7 weeks
Conceptualized and executed targeted email marketing campaigns resulting in consistent improvement in open rates and Click-Through Rates (CTR), demonstrating a keen understanding of audience preferences and behavior
Lead the development and maintenance of a dynamic social media content calendar, ensuring strategic alignment with marketing objectives and timely execution of campaigns across platforms
Conducted in-depth analysis of marketing initiatives and campaign performance, utilizing data-driven insights to refine strategies, enhance targeting, and maximize ROI.

Business Nitrogen

10.2022 - 03.2023

Collaborated closely with the marketing team to conceptualize and implement a highly effective time-based email marketing campaign
This initiative consistently drove significant improvements in both open rates and conversion rates
As a result, there was a notable increase in user sign-ups for the premium service, with metrics continuously trending upwards
Crafted compelling and persuasive email copy that resonated with the target audience, effectively communicating the value proposition of the premium service and driving user engagement
Monitored campaign performance closely, leveraging analytics data to identify trends, opportunities, and areas for improvement
Implemented iterative adjustments to messaging and targeting to maximize results and ROI.

Vilo Finance

03.2022 - 08.2022

Crafted persuasive copies for website landing pages, social media content calendars, emails, VSL scripts and ads
Utilized compelling messaging and call-to-action strategies to drive conversions
Developed SEO-optimized landing page copies that not only attracted organic traffic but also effectively conveyed the value proposition of Vilo Finance's products and services, contributing to improved search engine rankings and conversion rates
Executed social media content strategies that significantly enhanced brand visibility and awareness, driving organic engagement and expanding the reach within the target audience segments.

Alveena Global Ventures

04.2019 - 12.2021

Contributed to significant increases in conversion rates and sales revenue through the development and optimization of high-converting ad copies, sales letters, and landing page copies, driving consistent revenue growth
Crafted engaging and compelling content that consistently drove high levels of user engagement across various marketing channels, including social media, email, and website, fostering stronger connections with the brand and driving repeat purchases
Conducted A/B testing and performance analysis to identify and implement optimization opportunities, refining copywriting strategies to continuously improve conversion rates and drive greater ROI for marketing initiatives
Implemented strategic sales funnels that streamlined the customer journey and improved overall conversion rates, resulting in more efficient lead nurturing and increased sales effectiveness.