Bamisile Ayibiowu
Digital Marketing Specialist
Summary
Energetic Digital Marketing professional with 4 years of success passionate about developing and implementing initiatives to optimize digital marketing campaigns across all channels. Strong grasp of current marketing tools and strategies with excellent track record of leading integrated campaigns from concept through execution. Proven history of stellar industry performance, including writing sales copy, developing landing pages, SEO and improving user experience.
Overview
3
3
years of professional experience
17
17
years of post-secondary education
1
1
Certificate
2
2
Languages
Work History
Digital Marketer
C-bit Industries
Lagos
09.2021 - Current
- Successful optimized a website with the right keyword and SEO practices.
- Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
Social Media Manager (Remote)
SMM.SA
Cape town
08.2021 - 01.2022
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Increased customer engagement through social media.
- Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram.
- Engaged relevant influencers to build brand awareness.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
Digital Marketing Specialist
Sage media tech
Lagos
03.2021 - 08.2021
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.
- Boosted brand awareness by establishing strong web and social media presence.
- Improved click-through rates, conversion and other important KPIs with strategic approach.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Managed over 8 campaigns successfully per month
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Optimized social media channels and web pages to improve SEO and usability.
Social Media Manager
Richvest 360
Lagos
08.2020 - 03.2021
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Used Hootsuite to analyze conversion rates across multiple digital channels.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
Collection specialist
Oloan Mobile
02.2020 - 05.2020
- Worked in call center environment handling manual and automatically dialed outbound calls.
- Used scripted conversation prompts to convey current account information and obtain payments.
- Achieved performance goals on consistent basis.
Collections Specialist
Palmcredit
10.2019 - 01.2020
- Monitored accounts for compliance with established payment plans and flagged those in violation.
- Used scripted conversation prompts to convey current account information and obtain payments.
- Achieved performance goals on consistent basis.
- Recorded all information regarding financial status of customers.
Internship Student
Ministry of women affairs, Lago state
Lagos
01.2017 - 03.2017
- Delivered clerical support by handling range of routine and special requirements.
- Communicated effectively with faculty and staff and accepted critiques and suggestions for areas of improvement.
Internship Student
Lagos state university teaching hospital
Lagos
10.2016 - 12.2016
- Community health.
- Family planning clinic.
- Adolescent and youth friendly centre Lagos state ministry of women affairs, Alausa,
Education
Federal Government Girls College
01.2005 - 01.2009
B.sc - child development
01.2013 - 01.2018
Bachelor of Science - Child Development And Family Studies
Federal University of Agriculture
Abeokuta 07.2014 - 04.2018
Prime Focus Comprehensive School
Lagos 01.2009 - 01.2012
National Youths Service Corp
08.2018 - 07.2019
Skills
Email marketing campaigns
Accomplishments
- Grew social media audience by 30% through grassroots marketing plans incorporating social media campaigns.
- Overhauled business pages on Instagram and Facebook increasing site visits by 40% and new visitor hits 168000 from 120,000.
- Collaborated with team of 5 in the development of bitMARTe.
Certification
Digital Marketing Course, Udemy
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Digital Marketing Course, Udemy
10-2022
Digital Marketer
C-bit Industries
09.2021 - Current
Social Media Manager (Remote)
SMM.SA
08.2021 - 01.2022
Digital Marketing Specialist
Sage media tech
03.2021 - 08.2021
Social Media Manager
Richvest 360
08.2020 - 03.2021
Collection specialist
Oloan Mobile
02.2020 - 05.2020
Collections Specialist
Palmcredit
10.2019 - 01.2020
National Youths Service Corp
08.2018 - 07.2019
Internship Student
Ministry of women affairs, Lago state
01.2017 - 03.2017
Internship Student
Lagos state university teaching hospital
10.2016 - 12.2016
Bachelor of Science - Child Development And Family Studies
Federal University of Agriculture
07.2014 - 04.2018
B.sc - child development
01.2013 - 01.2018
Prime Focus Comprehensive School
01.2009 - 01.2012
Federal Government Girls College
01.2005 - 01.2009
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