Summary
Overview
Work History
Education
Skills
Certification
Hobbies and Interests
References
Timeline
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Bala Moses Ugbede

Bala Moses Ugbede

Jos,Nigeria

Summary

Experienced and dedicated Sales and Marketing/Logistics professional in the FMCG and banking sectors, with a robust track record spanning over 18 years. Known for strategic planning, team leadership, and fostering strong client relationships. Proven ability in business development, project management, and driving profitability. Skilled in logistics, procurement, and market survey, ensuring streamlined operations and effective resource management. Adept at navigating complex challenges and delivering impactful solutions that propel organizational growth. Passionate about achieving excellence through innovattion and collaboration in dynamic business environments.

Overview

26
26
years of professional experience
1
1
Certification

Work History

Regional Sales Manager (Northeast)

R.K SHAVING INTERNATIONAL
Jos
11.2023 - Current
  • Leading sales and distribution in the Northeast region, achieving N115 million monthly sales.
  • Appointed 3 key distributors in Jos, Maiduguri, and Yola.
  • Managing a team of 12 market representatives to meet sales targets.
  • Tracking daily sales via KPIs for performance measurement.
  • Implementing sales strategies and marketing campaigns to boost brand visibility.
  • Conducting market research to identify new opportunities.
  • Building strong relationships with distributors and retailers.
  • Developing regional sales plans aligned with company goals.
  • Analyzing sales data and market trends to refine strategies.
  • Providing regular performance reports to senior management.
  • Organizing sales training sessions for team development.
  • Ensuring customer satisfaction and loyalty through effective engagement.

Regional Head: Northwest Region Kano

Hope Payment Service Bank
11.2020 - 09.2023
  • Company Overview: Digital Banking
  • Achieved a record value of over #309,000,000 through regional operations.
  • Led the onboarding and training of 26,040 agents across 178 LGAs.
  • Sold and deployed 2,901 POS terminals, generating #29,010,000 in revenue.
  • Opened 186,000 wallets and savings accounts, each with a minimum deposit of #500.
  • Successfully sold 21 NIN equipment units to super agents, valued at #34,650,000.
  • Achieved 806 BVN enrollments with complete KYC compliance.
  • Managed regional sales officers to consistently meet recruitment and account opening targets.
  • Oversaw agent transactions and collaborated with IT teams to optimize product functionality.
  • Ensured adherence to the 4As (Awareness, Availability, Accessibility, Affordability) strategy.
  • Developed and executed market activation standards, enhancing brand presence and consumer engagement.
  • Digital Banking

Head of Sales: Northeast Region Jos

Gisherbel Global Investment Nig. Ltd.
Jos
04.2019 - 10.2020
  • Increased Northeast region's sales revenue from N141m to N162m.
  • Recruited and trained eight distributors, enhancing market coverage.
  • Managed a team of 26 staff to meet monthly sales targets.
  • Planned and executed annual sales strategies aligned with corporate goals.
  • Led FMCG sales and distribution, including UAC Foods, Nestle, Cadbury.
  • Analyzed market trends and product performance through KPI reporting.
  • Achieved volume and value objectives for assigned products.
  • Implemented sales automation tools for efficiency and accuracy.
  • Negotiated key distributor agreements, optimizing channel integration.
  • Monitored competitor activities to identify market opportunities.

Regional Sales Manager: Kaduna

Cadbury Nig Plc Mondelez Int'l
Kaduna
08.2005 - 02.2019
  • Increased sales revenue from N144 million to N257 million through strategic sales initiatives.
  • Managed a team of 32 sales staff, including area managers, van sales representatives, and data clerks.
  • Expanded business partnerships, securing a new business partner with a N50 million investment from Kano.
  • Established 22 business hubs in secondary markets, contributing N22 million monthly.
  • Built and maintained strong relationships with business partners, ensuring consistent delivery against 3Ds (Discuss, Decide, Deliver) framework.
  • Recovered N43 million in old debts and expanded territory coverage.
  • Branded 97% of wholesale and retail outlets to enhance brand visibility and awareness.
  • Developed and executed distributor business plans to achieve volume and value targets.
  • Maximized distributor and retail activities to drive volume and value growth opportunities.
  • Implemented sales performance tracking systems to monitor team performance against targets.
  • Managed territory profitability through effective cost management and sales strategy execution.
  • Coordinated sales and promotional activities to optimize market penetration and consumer engagement.
  • Ensured compliance with operational standards, policies, and regulatory requirements.

Sales Representative I

PROMASIDOR NIG. LTD (COWBELL)
Kano
02.2004 - 04.2005
  • Led Project Onga Seasoning, increasing Kano market share by 30%.
  • Achieved a 25% boost in regional sales through strategic plans.
  • Expanded customer base by 15% through effective distributor relationships.
  • Identified new market opportunities to enhance product positioning.
  • Mentored and improved team performance by 20% among junior sales representatives.
  • Consistently exceeded regional sales targets, recognized for top performance.
  • Implemented innovative sales strategies that contributed to company growth.
  • Received commendation for exceptional sales achievements and leadership.

Customer Service Representative

GLAXOSMITHKLINE NIG PLC (GSK)
Katsina
12.2002 - 12.2003
  • Strengthened client relationships, raising satisfaction scores by 20%.
  • Enhanced efficiency by reducing response times with a new feedback system.
  • Managed and grew sales revenue with high-value clients by 15%.
  • Expedited customer issue resolution by 30% through effective teamwork.
  • Increased repeat business by 10% through proactive client follow-ups.
  • Conducted impactful customer service training sessions, improving team performance.
  • Innovated service delivery processes, optimizing customer satisfaction metrics.
  • Recognized for outstanding service delivery and client management skills.

Assistant Customer Service Officer II Kano

NEPA NOW PHCN KANO ZONAL OFFICE
Kano
01.1999 - 12.2000
  • Company Overview: NYSC
  • Implemented a new billing system, reducing errors by 20%.
  • Improved service standards by 15% through rigorous audits.
  • Achieved a 95% resolution rate for customer inquiries within 24 hours.
  • Analyzed customer feedback to drive continuous service improvements.
  • Optimized service restoration procedures, minimizing downtime by 25%.
  • Contributed to team efficiency improvements through effective leadership.
  • Received recognition for exceptional customer service and operational excellence.
  • NYSC

Education

Master of Business Administration (MBA) -

Bayero University Kano
01.2006

Post Graduate Diploma in Management (PGDM) -

Bayero University Kano
01.2002

Post Graduate Diploma in Computer Information Management -

Northern Business School Kano
01.2000

Higher National Diploma in Business Administration and Management -

Kano State Polytechnic
01.1999

Skills

  • Leadership
  • Communication
  • Negotiation
  • Customer Relationship Management
  • Teamwork
  • Problem Solving
  • Adaptability
  • Time Management
  • Sales and Marketing Strategies
  • Business Development
  • Logistics and Fleet Management
  • Project Management
  • Financial Management

Certification

  • Display course, Cadbury Nig. Plc Lagos, 01/01/07
  • Key account management, Cadbury Nig. Plc Lagos, 01/01/08
  • Basic selling skill course, Cadbury Nig. Plc Lagos and Abuja, 01/01/06
  • Basic selling skill course, Cadbury Nig. Plc Lagos and Abuja, 01/01/10
  • Basic Management Process Training, Tom Associate Abuja, 01/01/10
  • Interacting with customers, Mondelez International University, 11/25/18
  • Field Sales: Basic Training, Mondelez International University, 11/25/18
  • Global Top 12 Sales KPI's, Mondelez International University, 11/25/18
  • 14 Retail Environments, Mondelez International University, 12/02/18

Hobbies and Interests

  • Researching
  • Meeting People
  • Mentoring
  • Traveling

References

Available on request

Timeline

Regional Sales Manager (Northeast)

R.K SHAVING INTERNATIONAL
11.2023 - Current

Regional Head: Northwest Region Kano

Hope Payment Service Bank
11.2020 - 09.2023

Head of Sales: Northeast Region Jos

Gisherbel Global Investment Nig. Ltd.
04.2019 - 10.2020

Regional Sales Manager: Kaduna

Cadbury Nig Plc Mondelez Int'l
08.2005 - 02.2019

Sales Representative I

PROMASIDOR NIG. LTD (COWBELL)
02.2004 - 04.2005

Customer Service Representative

GLAXOSMITHKLINE NIG PLC (GSK)
12.2002 - 12.2003

Assistant Customer Service Officer II Kano

NEPA NOW PHCN KANO ZONAL OFFICE
01.1999 - 12.2000

Master of Business Administration (MBA) -

Bayero University Kano

Post Graduate Diploma in Management (PGDM) -

Bayero University Kano

Post Graduate Diploma in Computer Information Management -

Northern Business School Kano

Higher National Diploma in Business Administration and Management -

Kano State Polytechnic

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Bala Moses Ugbede