BACHIR EL ALIEH
Jeddah
Summary
A highly motivated and results-driven Sales and Marketing Manager with over 12 years of experience in B2B sales, account management, and business development. Adept at driving growth, managing client relationships, and leading sales teams in the hospitality, FMCG, and real estate industries. Proven expertise in creating and executing marketing strategies, forecasting sales, and optimizing customer satisfaction. Skilled in negotiating and closing deals while maintaining long-term business relationships. Committed to fostering innovation, competitive advantage, and business improvement in fast-paced environments. Fluent in Arabic, intermediate in English, and basic French.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Sales and Marketing Manager
Taskeen Investment and Real Estate Development Company
Jeddah, Saudi Arabia
06.2024 - Current
- Spearhead the development and implementation of comprehensive sales and marketing strategies to expand the company's footprint in the competitive real estate and hospitality sectors.
- Design and execute targeted marketing campaigns aimed at attracting new clients, increasing brand visibility, and enhancing customer loyalty.
- Build and nurture strong relationships with key stakeholders, including clients, investors, and business partners, to identify new growth opportunities and expand revenue streams.
- Lead and mentor a dynamic sales team, providing guidance, training, and performance reviews to ensure the achievement of monthly and yearly sales targets.
- Analyze market trends and customer behavior to develop actionable insights and adapt marketing efforts accordingly, ensuring the company stays competitive and responsive to industry shifts.
Sales Account Manager
Namariq Arabian Services Co
Saudi Arabia
12.2017 - 06.2024
- Promoted Namariq’s services across multiple locations, including Yanbu and KAEC, focusing on market prospection, identifying and engaging with potential clients.
- Managed and developed relationships with existing clients, ensuring high levels of satisfaction and securing repeat business, while continuously monitoring service delivery to ensure compliance with contractual terms.
- Collaborated with internal teams such as finance, operations, and hospitality to streamline service delivery, ensuring clients’ needs were met efficiently and effectively.
- Developed and presented detailed forecasts and performance reports to senior management, offering insights into sales trends, client feedback, and areas for improvement.
- Introduced and expanded new services such as residency and outside catering, identifying opportunities for revenue growth and increasing service offerings to meet evolving client needs.
Unit Sales Manager
Hygienic Papers Company
02.2015 - 11.2017
- Led the van sales operations, overseeing a team of sales representatives and ensuring smooth execution of all distribution, collection, and sales processes.
- Consistently met and exceeded sales targets by developing and implementing effective strategies to capture new market opportunities.
- Managed a portfolio of clients, ensuring their needs were met while maintaining long-term relationships and driving customer retention.
- Collaborated closely with logistics and inventory teams to ensure timely delivery and optimal stock levels, minimizing disruptions and maximizing sales opportunities.
- Provided regular coaching and training to sales staff, helping them to improve performance, meet individual targets, and stay motivated.
Channel Sales Manager
Mahmood Saeed Beverage Industries
01.2013 - 01.2015
- Directed and guided a high-performing sales team to achieve both sales and collection targets within the mini-market and Horeca channels.
- Identified and secured new business opportunities by leveraging strong market knowledge and relationships with potential clients.
- Managed the full sales cycle from lead generation to closing, ensuring customer expectations were met through effective communication and service delivery.
- Led contract negotiations with new and existing clients, ensuring mutually beneficial terms and long-term business partnerships.
- Developed and implemented promotional campaigns, working alongside the marketing team to enhance product visibility and market share.
Branch Sales Manager
Advanced Eastern Media Supply
Riyadh, Saudi Arabia
01.2012 - 01.2013
- Managed the overall operations of the branch, including budgeting, sales, inventory management, and customer relations.
- Developed and executed sales and marketing plans to drive revenue growth and enhance brand presence in the market.
- Coordinated between the marketing department, retailers, and external partners to ensure seamless operations and efficient service delivery.
- Managed stock levels and handled day-to-day merchandising in showrooms, ensuring the display of products aligned with the company’s standards.
- Oversaw the collection and payment process, ensuring that all financial transactions were accurate and on schedule.
Senior Key Account Supervisor
Saudi Malco Group/Maslar Al Hayat
Riyadh, Saudi Arabia
01.2009 - 01.2012
- Managed key accounts, including hypermarkets and large outlets, ensuring effective product distribution and customer service.
- Analyzed market conditions and performed SWOT analysis to identify growth opportunities and optimize product offerings in the market.
- Collaborated with internal teams to develop promotional strategies, coordinate product training, and ensure consistent brand messaging across all channels.
- Developed and maintained strong client relationships, resolving any issues promptly to ensure high levels of customer satisfaction and retention.
- Supervised inventory management and distribution operations, ensuring stock levels were maintained, and products were available for sale as needed.
Area Business Development General Supervisor
Arabian Contracting Services
Riyadh, Saudi Arabia
10.2007 - 01.2009
- Supervised sales activities across multiple branches, ensuring all targets were met and operational processes were optimized for efficiency.
- Coordinated the development and implementation of sales plans, ensuring they aligned with the company’s growth objectives and market opportunities.
- Managed profitability and customer satisfaction, ensuring that the team adhered to quality standards while delivering exceptional service.
- Developed price quotations for projects and managed client relationships to ensure that customer needs were met throughout the project lifecycle.
- Supported business development activities, identifying new market opportunities and strategic partnerships to expand the company’s client base.
Education
Bachelor’s Degree - Business Administration
University of Lagos
Beirut, LebanonSkills
- Communication
- Leadership
- Time Management
- Customer Focus
- Problem Solving
- Negotiation
- Teamwork
- Flexibility
- Organizational Skills
- Adaptability
- Conflict Resolution
- Multitasking
Certification
- Business Development (Expert)
- Customer Service (Expert)
- Key Account Management (Expert)
- Sales Strategy & Performance (Expert)
- Time Management - Saudi Malco Group (Sept 2011)
- Best Job Performance Certificate - SkyNet Worldwide (Feb 2007)
- Microsoft Office Certificate - American Lebanese Language Center (Sept 2005)
- Body Language Seminar - AXAL (May 2007)
Timeline
Sales and Marketing Manager
Taskeen Investment and Real Estate Development Company
06.2024 - Current
Sales Account Manager
Namariq Arabian Services Co
12.2017 - 06.2024
Unit Sales Manager
Hygienic Papers Company
02.2015 - 11.2017
Channel Sales Manager
Mahmood Saeed Beverage Industries
01.2013 - 01.2015
Branch Sales Manager
Advanced Eastern Media Supply
01.2012 - 01.2013
Senior Key Account Supervisor
Saudi Malco Group/Maslar Al Hayat
01.2009 - 01.2012
Area Business Development General Supervisor
Arabian Contracting Services
10.2007 - 01.2009
Bachelor’s Degree - Business Administration
University of Lagos
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