BABATUNDE HAKEEM ALIMI
Sales and Marketing
Agege, Lagos,Nigeria
Summary
Accomplished professional with expertise in insight generation, strategic planning, and profit optimization. Demonstrates strong team leadership and RTM/RTC expertise, driving sales and marketing analysis to enhance account management and relationship building. Proven track record in cost efficiency, training and development, aiming to leverage skills for continued growth and success in future roles.
Business-driven individual with more than 29 years. Determined and experienced in client rapport, budget control and employee mentoring and coaching.
Overview
29
29
years of professional experience
Work history
Director - Business Development & Strategy
Boxhouse Marketing Limited
2026.06 - 2026.06
- Ensuring existing accounts are sustained and have Boxhouse as prioritised account for business relations
- Lead team to prospect for new accounts to grow revenue
- Actively lead ideation sessions that delivers winning pitches for new business
- Work with Leadership team to develop alternative revenue channels
- Responsible for training and coach team for optimum performance in account prospecting and management
Senior Manager – Acquisition & Consumption
Globacom Limited
2025.04 - 2026.05
- Drove delivery of target acquisition in collaboration with cluster managers
- Ensure new activation grows consumption and revenue base for improved profitability
- Reviewed and analysed new activation and productivity data to track performance trends
- Ensured all SIM registration devices remained active and productive daily
Head of Glozone / Cluster Head - Retail Acquisition
Globacom Limited
Lagos
2019.07 - 2025.03
- Led and delivered Glozone strategy and operational plan for retail sales of Glo products and services, enhancing customer service experience in shops nationally.
- Ensured delivery of monthly revenue targets aligned with annual operating plan through franchised customer care outlets nationwide.
- Led and drove 5 Regional Activation Managers in Lagos to ensure delivery of target acquisition and consumption (July 2019 – April 2020)
- Ensured daily engagement of senior stakeholders to ensure Glo market is competitive and ahead of competitors
- Oversee financial viability of assigned franchisee operations
- Facilitated capability development for team and customers to enhance value delivery for Globacom.
Head of Business Intelligence and Initiative Management
Ikeja Electric Plc
Lagos
2019.06 - 2019.09
- Perform quarterly business intelligence on both current customers and technical data and provide potential business initiatives
- Developed proof of concept for new initiatives based on analysis of customer and technical data, facilitating handover to functional unit for implementation
- Identified non-energy related business opportunities leveraging Ikeja Electric's extensive customer base
- Analysed spending patterns of Ikeja Electric customers, identifying key trends in electricity consumption and utilisation within franchised area
Head of Glozone
Globacom Limited
Lagos
2013.11 - 2019.01
- Led the Glozone strategy and operational plan for retail sales of Glo products and services, providing a delightful customer service experience in the shops.
Head of Channel Management
Globacom Limited
Lagos
2012.08 - 2013.11
- Ensured the delivery of N300m ($1.5m) incremental revenue to Globacom via new alternate channels created. This led to the opening up of non-traditional trade channels to stock and vend Glo physical and electronic airtime (top-up). E.g. Hotels, Gas stations, Groceries stores, Supermarkets etc.
- Led Channel Management strategy for Globacom Limited, establishing structured call sequences to dealers, sub-dealers, and retailers across 44 regions/states in Nigeria, ensuring consistent availability of Glo products in trade.
- Mapped clusters and routes for sales team in regions, enabling structured calls to trade channels and enhancing market penetration.
- Executed joint promotions with alternate channels to increase product stocking and sell-out, exemplified by Glo/Conoil Refill & Reload promotion.
Sales Capability Manager - Africa Regional Markets (International Assignment)
Diageo Africa
London
2011.10 - 2012.08
- Led sales force capability build for Nigeria, Ghana, Cameroon, Ethiopia and Seychelles, aligning with Diageo way of Selling (DWS)
- Develop and govern the successful delivery of the DWS Capability Plans across African Markets.
- Cultivated strong relationships with Africa's sales leaders and capability network, ensuring successful delivery of in-market DWS capability plans within budget and key milestones.
- Oversaw comprehensive assessment of DWS capabilities across ARM markets, identifying key areas for improvement
- A key member of Diageo Africa Commercial team with headquarters in London, England
Customer Development Manager – Africa (International Assignment)
Diageo Africa
London/Lagos, Accra
2010.11 - 2011.09
- Achieved 33% versus 30% target of Key Distributors moving to Level 1 on Platform for Growth in 2011 in Nigeria and Ghana.
- Launched and embedded Platform for Growth agenda for key Diageo distributors across Africa, engaging with sales directors and heads of distributor development, prioritising Nigeria and Ghana.
- Collaborated with sales teams in Nigeria and Ghana to ensure adherence to P for G agenda and delivery aligned with key distributor standards.
- Oversaw recruitment, training, and mentoring of new distributor development managers in Nigeria and Ghana, enhancing capability for growth.
- Working with a Consultant, I facilitated development of new Trade terms for Nigeria by providing key insights on motivating trade terms in Nigeria
Divisional Sales Manager
Guinness Nig. Plc
Lagos, Ibadan/Abeokuta/Ilorin/Osogbo/Akure/Ondo/Lokoja
2006.07 - 2010.10
- Pioneer Divisional Sales Manager-Lagos with responsibilities for annual target delivery within budget and brilliant execution of sales drivers which were consistently delivered.
- Led the Division to attain the biggest Malta Guinness volume delivery in the first year of tenure (from second position in the previous 3 years).
- Became Divisional Sales Manager-Southwest on a special rescue mission to grow market share.
- Led the achievement of double-digit volume growth year on year.
- Grew Guinness Divisional market share to 21% from 16% within 30 months
- Led the execution of aggressive distribution that led to the transformation of southwest business to become the fastest growing market (Volume and market share) Nationally for Guinness Nigeria.
- Trained and mentored team thereby recording the highest number of team members that got promoted to next level within a calendar year
- Following outstanding performance, I was selected as one of the Diageo Africa top 50 talents in Africa to participate in the pioneer structured Leadership development programmed tagged “ Growing Leaders Programme”
Route To Market Consultant (On secondment to Project ERIC)
Guinness Nig. Plc
Lagos
2009.01 - 2009.08
- Successfully delivered Route to Market strategy for Guinness Nigeria starting with South-west Market
- Led the Pilot test of the RTM strategy as the Divisional Sales Manager – Southwest, Nigeria.
- Assessed current RTM and developed tailored RTM strategy for Guinness Nigeria, considering geographic peculiarities.
- With market visits and working with local sales team, successfully created retail routes per Sales Territory in all Sales Areas.
- Developed comprehensive database of retail and wholesale outlets, detailing volume performance per division.
- Categorised outlets by volume performance and identified coverage areas for each level of sales staff, from van salesmen to retail distribution managers.
- Engaged Sales Director and Managing Director weekly on project status update
Area Sales Manager/Prestige Accounts Manager/Business Account Manager/Sales Executive
Guinness Nigeria Plc
Lagos, Kaduna, Minna and Kano
1999.07 - 2006.06
- Led two sales areas to achieve target annual sales volume, net sales value, and sales drivers (2003-2006)
- Executed sales strategies focused on sales drivers in retail outlets, contributing to market share growth across Kaduna, Niger, and Kano states.
- Led delivery of Guinness products target Quality, Distribution, Visibility, Pricing and Promotions in key account outlets and also achieve enduring relationship with the accounts(Mar – Sept, 2003)
- Pioneered BAM-Kaduna, delivering target sales revenue through distributors in Kaduna and Katsina states (May 2002-February 2003)
- Managed distributor credit effectively through the Distributors Finance Scheme, ensuring timely payments and financial stability.
- Adjudged best Sales Executive by all 3 Area Sales Managers I worked with.
Sales Executive
Gold Petals Ltd/IPI Nig Ltd
Lagos
1996.07 - 1999.06
- Responsible for sales and marketing of company products with target revenue and volume delivery.
Sales Intern
Nigerian Bottling Company Plc
Lagos
1990.11 - 1991.10
- Generated daily sales analysis reports, collaborated with salesmen to learn and apply selling techniques, attended weekly sales meetings
- Acted as Sales Analyst for Apapa plant for 1 month, developing the first-ever analytical framework
Education
Certificate in Advanced Management Development Program -
Lagos Business School, Pan African University
Lagos, NigeriaMBA: Business Administration - Marketing Management
Olabisi Onabanjo University
Ago-Iwoye, Ogun State, NigeriaHigher National Diploma (HND) Upper Credit - Marketing
Ogun State Polytechnic (Now Moshood Abiola Polytechnic)
Abeokuta, Ogun State, NigeriaWest Africa School Certificate - undefined
St. Joseph Secondary School
Agege, Lagos, NigeriaSkills
- Strategic Planning
- Insight Generation
- Sales/Marketing Analysis
- Profit Optimization
- Account Management
- RTM/RTC Expertise
- Cost Efficiency
- Team Leadership
- Training and Development
- Relationship Building
- P and L management
- Sales growth strategies
- Corporate governance understanding
Accomplishments
Recognised as one of the top 40 talents in the Diageo Africa markets
Languages
English
Fluent
Affiliations
- Travelling , Listening to music and networking
Professional Affiliation
Member - National Institute of Marketing of Nigeria (MNIMN)
Fellow - Institute of Credit Administration (FICA)
References
References available upon request.
Timeline
Director - Business Development & Strategy
Boxhouse Marketing Limited
2026.06 - 2026.06
Senior Manager – Acquisition & Consumption
Globacom Limited
2025.04 - 2026.05
Head of Glozone / Cluster Head - Retail Acquisition
Globacom Limited
2019.07 - 2025.03
Head of Business Intelligence and Initiative Management
Ikeja Electric Plc
2019.06 - 2019.09
Head of Glozone
Globacom Limited
2013.11 - 2019.01
Head of Channel Management
Globacom Limited
2012.08 - 2013.11
Sales Capability Manager - Africa Regional Markets (International Assignment)
Diageo Africa
2011.10 - 2012.08
Customer Development Manager – Africa (International Assignment)
Diageo Africa
2010.11 - 2011.09
Route To Market Consultant (On secondment to Project ERIC)
Guinness Nig. Plc
2009.01 - 2009.08
Divisional Sales Manager
Guinness Nig. Plc
2006.07 - 2010.10
Area Sales Manager/Prestige Accounts Manager/Business Account Manager/Sales Executive
Guinness Nigeria Plc
1999.07 - 2006.06
Sales Executive
Gold Petals Ltd/IPI Nig Ltd
1996.07 - 1999.06
Sales Intern
Nigerian Bottling Company Plc
1990.11 - 1991.10
West Africa School Certificate - undefined
St. Joseph Secondary School
Higher National Diploma (HND) Upper Credit - Marketing
Ogun State Polytechnic (Now Moshood Abiola Polytechnic)
MBA: Business Administration - Marketing Management
Olabisi Onabanjo University
Certificate in Advanced Management Development Program -
Lagos Business School, Pan African University