Ayotunde Iseyemi

Ayotunde is an Innovative copywriter with dynamic background in diverse industries and extensive experience in effective marketing and advertising strategies. She uses strong creativity skills to deliver unique copy that shows in-depth knowledge of competitive campaigns and offerings. She is also proficient at cultivating and retaining key client relationships and business partnerships.

OCTOBER 2014
Research Title: Informal Sector Development and Employment Generation in Lagos State. (B.Sc. Thesis)
Organisation: Department of Economics, University of Lagos, Lagos, Nigeria.
Significance: I obtained an A grade for this research and it was further adopted by the Department of Economics and funded by the University of Lagos as a research theme. This research theme led to the creation of a specialized department in the Faculty of Social Science, University of Lagos, focused on Entrepreneurship as a disciplinary subject area and as part of the University’s holistic efforts to improve the outcomes of research and innovation in the informal sector.

NOVEMBER 2019
Research Title: Barriers Limiting Entrepreneurial Drive among Women in STEM Disciplines: Evidence from University of Lagos, Nigeria. (Working Paper)
Organisation: International Conference for Women in Leadership Positions in Higher Education (WoLPHE) Abuja, Nigeria.
Significance: The paper advocated for demand driven, culturally sensitive, creative, human centered and practical problem-solving approach to the problems that STEM women face in the informal economy as opposed to the overly abstract and redundant pedagogy that is currently prevalent in Africa and the world.

JUNE 2021
Research Title: The Global Goals and Development. How Useful Are the Global Goals (SDGs & MDGs) for development? (Research Article)
Organisation: School of International Development, University of East Anglia, Norwich, UK.
Significance: I obtained an A for this course essay and it was peer reviewed and accepted for publication at the International Journal of Research and Innovation in Social Science.

DECEMBER 2021
Research Title: The Agenda- Setting Role of Social Media in Social Movements with focus on The End SARS protest ( Research Article)
Organisation: School of International Development, University of East Anglia, Norwich, UK.
Significance: I obtained an A for this course essay.

AUGUST 2021
Research Title: Tug of War - A Critical Discourse Analysis of Legitimacy Constructions and Beneficiary Salience in Local NGOs. (Masters Dissertation)
Organisation: School of International Development, University of East Anglia, Norwich, UK.
Significance: I obtained an A for this dissertation. Also, this research answers the critical question of “What motivates Local NGOs to employ participatory methods in their practice and programs?” and makes a case for the institutionalization of normative outcomes as pre-requisite for donor’s engagement with an LNGO, as it holds the potential for a significant change in not just the discourse but the real-life practice programs of LNGOs.
Examiners Comment: “Overall it seems a highly professional piece of work. Critical and thoughtful throughout, the dissertation demonstrates a high standard of scholarship and seeks to make a genuine contribution to the academic debate on NGOs and legitimacy in the African context.”