Ayoola Adesewa

Spearheaded the festival's digital strategy, enhancing audience engagement, optimizing brand visibility, and achieving measurable growth through data-driven content and campaigns. Focused on driving substantial interactions, fostering strong community, and leveraging performance analytics to deliver outstanding results.

Key Achievements:

• Increased account views from the original value, growing audience interactions significantly across digital platforms.
• Generated 24.9% of total views and drove 20% of interactions from content(s) reach, demonstrating a high level of audience engagement within 30 days leading up to the festival week.
• Boosted profile activity by 16.3%, resulting in increased visitor traffic and heightened awareness of the festival's initiatives.
• Devised a content strategy that led to an increase in workshop sign-ups and other event participation through compelling storytelling and targeted outreach.
• Continuously analyzed data to fine-tune campaigns, resulting in a 20% improvement in engagement and click-through rates, increasing overall festival visibility and audience satisfaction.
• Led the creation of captivating, audience-centric content by working closely with graphic designers, video editors, and photographers to ensure all visuals were aligned with the festival's branding.

Led dynamic online marketing initiatives, ensuring the show's digital presence resonated with audiences while driving substantial engagement and event success. I strategically executed content and brand campaigns, leveraging digital platforms to amplify reach, grow ticket sales, and foster meaningful community interaction.

Key Achievements:

• Executed a tailored marketing strategy for a high-touch book launch event, exceeding expectations with 65 tickets sold and 100 books sold, demonstrating an ability to drive both event and product success.
• Spearheaded online marketing efforts that resulted in over 100 tickets sold and 170 attendees for live recording events at a 200-seat venue within the first month of the campaign.
• Developed and implemented a comprehensive brand awareness strategy, leveraging social media and creative marketing tactics to significantly increase online engagement, reach, and visibility.
• Collaborated with cross-functional teams to ensure seamless production operations, orchestrating logistics and implementing contingency plans, which led to the on-time delivery of high-quality content that exceeded stakeholder expectations.
• Worked closely with industry influencers and brands to enhance content reach, facilitating cross-platform collaborations that contributed to heightened visibility and audience growth for the show.
• Provided training sessions for team members, enhancing overall competence in using digital tools and platforms.

Led the development and execution of innovative social media campaigns that fostered a supportive, engaged community for women of African descent. Through strategic content creation and data-driven strategies, I amplified the organization's mission, enhancing brand visibility and driving impactful engagement across digital platforms.

Key Achievements:

• Spearheaded social media campaigns that empowered women, driving an increase in engagement across platforms and significantly boosting brand awareness, expanding the mission to a broader, more targeted audience.
• Developed and delivered compelling content across multiple social media platforms, ensuring each piece aligned with the organization's core values of empowerment, motivation, and inspiration, resulting in a marked improvement in brand visibility.
• Developed persuasive copy for emails, newsletters, and social media, maintaining a consistent brand voice that resonated with the audience and contributed to a 30% growth in subscriber list . My efforts ensured alignment with the organization's core values, building a recognizable brand identity.
• Actively managed direct messages and social media interactions, ensuring prompt responses and fostering authentic connections. This led to an increase in community-driven conversations and helped build a loyal, supportive online community.
• Positioned the brand for impactful partnerships and external collaborations, leading to successful joint campaigns and visibility across key social impact initiatives, expanding the organization's influence both locally and regionally.
• Played a key role in positioning the brand for strategic partnerships with leading NGOs, including Caring For Friends , Opportunity House , Philly's Veteran's Parade , and the American Cancer Society for the Making Strides Against Breast Cancer initiative. These collaborations enhanced the organization's credibility and extended its reach.

I optimized the company's digital footprint by implementing strategic social media management and content planning that drove measurable growth in engagement, visibility, and client acquisition. Through close collaboration with content creators and continuous performance tracking, I ensured brand consistency across all platforms while delivering impactful results.

Key Achievements:

• Revitalized the company's online presence by managing and updating social media profiles consistently, leading to a 50% increase in followers and significantly boosting brand visibility within the target market.
• Fostered meaningful interactions with followers, clients, and potential customers through personalized direct messages, comments, and community engagement, increasing client inquiries and lead generation .
• Worked closely with video content creators to ensure the brand's visual identity and messaging were consistent across all media. This collaboration enhanced content quality and resonance, contributing to a more unified and impactful online presence.
• Conducted regular performance reviews of online channels, tracking key metrics to assess effectiveness. Leveraged data insights to fine-tune strategies, leading to a 25% improvement in engagement and conversion rates .
• Maintained an organized content calendar, ensuring timely and relevant posts that aligned with industry trends. This proactive approach ensured continuous engagement with the target audience and kept the brand top of mind.