Ayodeji Fatade
Newark
Summary
An inspirational & result driven professional with over 10yrs field sales experience, that has the raw entrepreneurial drive and strong work ethic required to continuously exceed set target. Ayodeji is a strategic and analytical thinker who brings a strong sense of urgency, responsibility and accountability to any sales and marketing project he undertakes. He is an effective leader, communicator and negotiator with proven track record of designing and executing professional sales strategies with his in-depth knowledge of the customer and industry. Expertise in BSB sales, distributor networks, key account management, CRM, tradeshows execution, direct sales and experiential marketing, PR, product training & placement and multiple associated functions.
Overview
13
13
years of professional experience
1
1
Certification
Work History
CBRN Specialist
United States Army
10.2024 - Current
- Enhanced team efficiency by streamlining CBRN equipment maintenance procedures and improving inventory management.
- Developed instructional materials and conducted training sessions for non-CBRN personnel on hazard awareness and protection measures.
- Advised leadership on the development of policies and procedures aimed at reducing the likelihood of accidental exposure to hazardous materials during daily operations.
- Evaluated new technologies and equipment, recommending updates to enhance overall capabilities of the unit.
- Monitored global trends in CBRN threats, maintaining up-to-date knowledge on potential risks and advancements in protective measures.
- Conducted risk assessments for various missions involving exposure to chemical, biological, radiological, or nuclear agents, enabling informed decision-making processes.
- Conducted thorough inspections of protective gear, ensuring proper fit and functionality for all personnel.
- Ensured compliance with all relevant regulations governing the handling, storage, and disposal of hazardous materials within the unit''s area of responsibility.
- Collaborated with other specialists to develop innovative solutions for detecting and mitigating CBRN hazards.
- Upheld code of conduct and maintained professionalism in stressful situations.
- Maintained required level of proficiency in use of firearms.
Sales Manager
PROBUK Studio Inc
01.2023 - 10.2024
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Enhanced sales team morale and cohesion, organizing team-building activities and maintaining open communication channels.
- Increased sales force productivity by introducing sales automation tools and streamlining administrative tasks.
- Exceeded sales targets consistently, through strategic planning and execution of targeted sales initiatives.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Field Test Engineer
Arclight Wireless
01.2022 - 12.2022
- Contributed to company growth by actively participating in business development efforts such as presenting at industry events or authoring white papers on relevant topics within the field.
- Expedited prototype evaluations through diligent execution of test plans, accelerating time-to-market for new products.
- Boosted stakeholder confidence in product reliability with thorough documentation of test results and clear communication of findings.
- Collaborated with cross-functional teams, contributing valuable insights into product development and design iterations.
- Achieved a high level of customer satisfaction by ensuring timely completion of projects and consistently delivering accurate, high-quality test results.
- Streamlined testing processes by developing standardized procedures, resulting in increased efficiency.
Mobile Telecoms Test Engineer
Samsung Electronics
01.2021 - 01.2022
- Maintained up-to-date documentation of all test plans, procedures, results, and defect tracking databases for future reference or audits.
- Tracked test reports and failures determined by root cause data trends.
- Optimized regression testing efforts through continuous improvement of test cases and methodologies.
- Reviewed, evaluated, and identified requirements for testability.
- Reduced product defects by performing thorough root cause analysis and implementing corrective actions.
- Created comprehensive test plans, test scripts, and use cases to support testing objectives.
- Collaborated with development teams to identify, reproduce, and resolve software issues promptly.
- Contributed to cross-functional teams, ensuring timely delivery of high-quality products.
Regional Sales Manager
Recare Limited
07.2017 - 07.2019
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Consistently exceeded annual territory revenue goals by prioritizing high potential accounts and executing customized action plans.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Mentored new hires on best practices for building rapport with clients, ultimately contributing to a higher retention rate of customers within the territory.
- Attended industry conferences and tradeshows to stay up-to-date with market trends and customer needs.
- Analyzed competitor offerings to devise targeted sales pitches, effectively differentiating our products from competitors in the marketplace.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
National Marketing Coordinator
May & Baker Nigeria Plc
06.2016 - 06.2017
- Enhanced company image through strategic public relations efforts, securing media coverage in top-tier publications.
- Organized trade show participation to showcase products and services to a wider audience while generating valuable leads for sales follow-up efforts.
- Managed event logistics for nationwide product launches, resulting in higher visibility and customer engagement.
- Developed compelling promotional materials that resonated with the target audience, increasing lead generation rates.
- Built strong relationships with key industry influencers through targeted outreach initiatives.
- Conducted competitive analyses that informed strategic decision-making processes regarding pricing, promotions, and positioning within the marketplace.
- Analyzed market trends to identify opportunities for growth and expansion within the target demographic.
- Streamlined internal communication processes between sales, creative, and management teams for efficient project execution.
- Tracked and reported on marketing campaign responses.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Conducted market research to identify new opportunities and target markets.
- Continually maintained and improved company's reputation and positive image in markets served.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Coordinated with design and media teams to develop high-quality creative assets.
Field Sales Manager
May & Baker Nig Plc
04.2014 - 06.2016
- Established strong client relationships through consistent communication and excellent customer service.
- Increased territory sales by developing and implementing effective sales strategies.
- Expanded market share with targeted marketing campaigns and strategic product placements.
- Accompanied sales representatives on site visits to resolve issues and foster and build relationships.
- Ensured compliance with all corporate policies and regulations related to sales practices, maintaining ethical standards throughout the organization.
- Organized regional trade shows and events, showcasing company offerings to potential clients.
- Coordinated staff schedules to properly allocate resources and meet business needs.
- Analyzed and minimized costs to meet appropriate margin levels.
- Leveraged CRM tools to track customer interactions accurately, facilitating data-driven decision-making processes for improved results over time.
- Communicated product quality and market comparisons by creating sales presentations.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Prepared sales presentations for clients showing success and credibility of products.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Regional Sales Coordinator
May & Baker Nig Plc
04.2012 - 04.2014
- Trained and mentored junior sales staff, leading to a stronger and more effective sales team.
- Established performance benchmarks for sales staff, driving accountability and motivation within the team.
- Optimized CRM usage to effectively manage client information and follow-ups, enhancing overall customer experience.
- Analyzed sales data to track performance metrics, uncovering areas for improvement and growth opportunities.
- Regularly participated in industry networking events, staying informed about competitor offerings while identifying potential strategic partnerships for long-term success.
- Delivered engaging product presentations for prospective clients, resulting in increased interest and closed deals.
- Led educational training seminars and product demonstrations.
- Attended trade shows, conferences and seminars to promote Mimee Noodles and develop new business opportunities.
- Managed projects through effective budgeting, scheduling and complex problem-solving.
- Attended trade shows, conferences and seminars to promote Mimee Noodles and develop new business opportunities
- Developed and implemented incentive programs to increase sales and customer loyalty.
- Negotiated more favorable rates and delivery times with vendors.
- Communicated best practices among on-site and external personnel to align efforts and goals.
- Attended trade shows, conferences and seminars to promote Mimee Noodles and develop new business opportunities.
Education
Graduate Certificate - Chemical,Biological,Radiological,Nuclear Weapons
US Army CBRN School
Missouri, United States04-2025
Master of Science - Information Technology
National Open University Of Nigeria
Lagos Nigeria04-2016
Post Graduate Diploma - Information Technology
National Open University Of Nigeria
Lagos,Nigeria10-2013
Certificate - Business Management
Master Class Management
United States07-2012
Graduate Certificate - Management
Nigeria Institute Of Management
Lagos, Nigeria06-2010
Skills
- Radiological monitoring
- Protective equipment usage
- Hazard communication
- Public safety awareness
- Decontamination procedures
- Hazardous materials handling
- Emergency response planning
- Motivational skills
- Staff management
- Relationship building
- Sales team training
- Sales operation
Accomplishments
Won the Fitness Excellence Award For Class 07-25 at the Advanced Individual Training School in Missouri
Affiliations
- Affiliated to the Nigerian Institute of Management in Nigeria
- Affiliated to the Student Chemical Society Of Nigeria
- Affiliated to Institute Of Certified Sales Professionals
Certification
- Hazardous Materials Awareness, Department Of Defense - Feb,2025
- Hazardous Materials Operations, Department Of Defense - Feb, 2025
- HazMat Ops-Mass Decontamination, Department Of Defense - Feb,2025
- HazMat Ops-Personal Protective Equipments, Department Of Defense - Feb,2025
Languages
English
Advanced (C1)
Timeline
CBRN Specialist
United States Army
10.2024 - Current
Sales Manager
PROBUK Studio Inc
01.2023 - 10.2024
Field Test Engineer
Arclight Wireless
01.2022 - 12.2022
Mobile Telecoms Test Engineer
Samsung Electronics
01.2021 - 01.2022
Regional Sales Manager
Recare Limited
07.2017 - 07.2019
National Marketing Coordinator
May & Baker Nigeria Plc
06.2016 - 06.2017
Field Sales Manager
May & Baker Nig Plc
04.2014 - 06.2016
Regional Sales Coordinator
May & Baker Nig Plc
04.2012 - 04.2014
Graduate Certificate - Chemical,Biological,Radiological,Nuclear Weapons
US Army CBRN School
Master of Science - Information Technology
National Open University Of Nigeria
Post Graduate Diploma - Information Technology
National Open University Of Nigeria
Certificate - Business Management
Master Class Management
Graduate Certificate - Management
Nigeria Institute Of Management
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